Everybody that surfs the net are looking for the same thing, information. This is why we call it the information highway. If your visitor does not get what he/she is looking for and that is outstanding information they will simply say see you later buddy boy. Remember when your mom use to tell you that you can never be over dressed. Well the same applies on the Internet. You can never offer too much information. You must deliver with original, high-value info. Remember... initially, your visitor is looking for beneficial information. He/She is not necessarily looking for your business.
Your job is to provide quality info that reinforces in your visitor's mind that you are an "expert" he/she can trust. One who can grant her wish or solve his/her problem. If you don't do this, simply say bye because a press of the back button will be next step on your visitor's agenda and the exact words out of his mouth is..."Who's next?"
Keep in mind that Search Engines use computer programs called spiders to go out and bring your site back to its home (database). Another program (called an algorithm) decides whether your site, or some other one, is more relevant to a search request for a certain keyword.
If a Web surfer searches for "make me money," then Google wants to deliver the most relevant make me money sites on the Net. If someone else searches for "find me traffic," then Google wants to give that searcher the most relevant sites for that word.
You must honestly convince each Search Engine that your page is the most relevant (at least in the Top 20, preferably in the Top 10) for each keyword that you target. If you trick the engine, your success won't last long, and when it discovers the trick, it will ban you. Why? Because the Search Engines are in business, too. Their product is the quality of their search results. Help them make their product better and they'll love you. Tricks, though, hurt the Search Engine's product. Think about it... what would you do if someone tried to sabotage the quality of your product?
So help the searcher, who is your potential visitor and customer (or a customer for your merchant-partner) solve his problem -- deliver what he wants, in spades. Satisfy the whole reason why he is doing the search. If you do this, you add value to the Search Engines' product. And they'll love you for it.
Search engines like Google, Yahoo and MSN are really just data bases. When you do a Google Search you are not searching the "world wide web" you are searching Google's data base. There are two ways to get in to these databases. One is to submit your site to the different search engines. In about 6 to 9 weeks the search engine will index your site. They have software that comes to your site and index every page and adds it to the database. They come into your main web URL and follow the links to all the pages of your site. They capture key elements from the code on your page to the content. These are then stored in the data base. When someone puts a keyword in the search box the "algorithms" determine the best page or links to the best pages for your search.
The other way to get added to the search engines data base is to have the search engine software find you through a link to your site from another web site back to yours. The software, called "spiders" will periodically comeback and re crawl your site to see if you have updated it.
One important thing to know is that each page on your site is indexed individually and each page stands on its own. The ranking are based upon the combination of correct meta tags, relevant content to the keyword they are trying to get rankings for and link popularity. Mostly one way links back to their site from relevant sites.
As long as the search engine can index the site, clearly read the meta tags and content, the better. The big issues come when a site is built in flash with very little content (search engines cannot read or index "flash" sites. Also, if the bulk of the relevant content is in PDF format this is bad because the search engines cannot read PDF. If the search engines cannot index the relevant text there will be no rankings.
You all ready know this but "sites" are not ranked, individual pages are ranked for specific terms found in the content of that page as well as link popularity, (relevant links pointing back to that specific page) for the term that you are trying to get ranked on. This is why each page has to be giving very specific attention. Paid search
Paid search is when your ad shows up at the very top of a Google search or down the right hand side of the results page. These are called "sponsored ads". You pay for those positions. When every you click on one of those ads the owner of the ad pays the search engine. This is also called "pay-per-click". The amount you pay is determined by several factors including what you are willing to pay every time someone clicks on your ad.
Natural Search
Natural Search is when you type in a "keyword" and a link and a description shows up on left hand side of the search result page. The only way to get on the first page is to have very relevant content on your web site and links to your site from other relevant sites. This is a long process for people in it for the long haul. There are a lot of companies that claim to be able to get you on the first page of Google. That may be true if the "search term" is very specific and no one else would ever search for it but you or they are using a "black hat" method that could get you site banned from the search engine. Bottom line: Paid Search means you pay for your position. The benefit is, if you have the $$, you will get instant traffic. Stop paying and the traffic goes away. Natural search is free traffic but it is built over time. The advantage is, if done right, it can provide traffic for a long time.
Search traffic (paid or natural) is the BEST traffic to have because you are being found by folks who are specifically looking for what you have. It does not get any better than that.
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