WorldWide Web has offered a new platform of business. In the past, hardlya number of business concerns could trade globally. But, with theintroduction of web there has been a drastic revolution in the markettrends. Today, business companies make websites to reach to themillions across the world. In fact, small business enterprises areequally competing with big multinational companies to make theirpresence felt in the web world.

Increasedcompetition across the cyber market has sped up the growth of newtechnological development. The obvious outcome was attempt to devisenew ways to make the website more user friendly. E commerce webdesign became the ideal choice of the business concerns for itsflexibility and user friendliness.

Usability

One ofthe most important feature of an e commerce web design is that it isvery much user friendly. Moreover, an e commerce website is highlyfeasible solution for the web owners. Certain basic usability of ecommerce website design are stated below:

*Easy product upload - New products of sale can be easily put up onthe web page. These new goodies stored in the database of the websiteis uploaded in no time according to requirement.

*Quick price modification ? The prices of goods displayed on the webpage can be easily modified. According to the market standards, theprices of commodities are become lower or higher.

*Easy transaction of goods payment ? Payment of commodities is donethrough the Internet. Customer payment is directly deposited in theowners account.

*World market ? Websites make an indefinable presence in the globalmarket. Successful e commerce websites create a favorable image ofthe business company in the eyes of the global consumers.

*Cost effective ? An e commerce website is highly cost effective forthe web owner. Web owners can trade with their global customers withgreat ease. These web owners are not harried of setting up businesslocation, manpower etc.

*Fast marketing ? Web user can easily shop in the Internet. Theproducts of sale are displayed on screen within seconds. The webusers order their requirements through the shopping cart facility.

*Highly convenient ? It is the most convenient kind of shopping. Theweb user can market products according to choice sitting in a remoteroom from various websites across the world.

*Less time consuming ? Internet marketing is very less timeconsuming. Web users can easily shop within less time.

Waysto make an e commerce web design usable

Businesscannot grow if it fails to satisfy the needs and desires of theprospective consumers. An e commerce website must offer easyaccessibility to its customers. Some guidelines to design a usable ecommerce website design.

1. ?Billof Rights?: The company must have ready information about the factthat it is working in conformity with the laws of the trade. It isextremely essential to provide the prospective consumers withdetails that the website has been designed only to meet their needs.

2. Easynavigation: It becomes essential that an e commerce web design mustoffer the prospective users the liberty to easily navigate throughthe web pages. An e commerce websites contains numerous products ofsale. The web designers must design according to the needs of thecustomers. The web users must be able to browse the products of salethrough name, price and data with ease.

3.Clear business policies: An e commerce website design of a websitemust clearly demonstrate the business policies of the company. Makeclear conditions with regard to purchase of products, the entireshipping process which is convenient for the user.

4. Earntrust of the consumers: It really very difficult to earn the trustof the customers. There is no direct communication between the webowners and the users. It important to provide the users with allpossible information such as telephone number, postal address.

5.Simple checkout process: Web designers must design the check outprocess in a simple way. The user must not face any difficulty inthe last phase of the transaction process. Generally the users turnto other sites and the obvious result is that there is the web sitemeets a fatal end.

6.Simple and organized design: A cluttered web design creates confusionin the visitors mind. Web users tend to turn to other sites, whichoffer easy access. An e commerce web design must be simple andorganized so that the web users can easily access the site.

Ecommerce web design has been witnessing huge technological changes.With increased competition, web designs are constructed to providethe consumers with state- of ? the ? art facilities to be more atease. A usable e commerce website design is more attractive to theconsumers and the most successful one.