Once you have done CD and DVD duplication or CD and DVD replication, CD or DVD packaging is something you should never forget to do as not doing it could easily penalize you.
Even if the main and first role of packaging is simply to contain the product and to protect it, it can also have a more marketing and sales use.

In this case, CD or DVD packaging can be part of a very important strategy to make a product more appealing to its potential buyers. Actually, packaging can be so important that it may cost a lot more than the product inside.
You can get different kind of packages to choose from when you are doing CD and DVD packaging. The first type of packaging is called ?Wallets?. Those wallets can be made of paper or plastic and are usually the most cost effective and simple packaging solution to use for CD and DVD packaging.

Maybe the most commonly used type of package is the jewel case that would have a booklet at the front and inlays at the rear of it.
Clam shell box, also called C-shell are another form. They would include a booklet and could be printed according to the client's will. They can be as big as a jewellery box or simply in plastic only surrounding the CD or DVD. This form for CD and DVD packaging is actually becoming increasingly popular.
You could also get coversheet that would be the size of a book but mostly used for DVDs.

But one very important thing we tend to forget is the CD or DVD by itself. They can easily be printed as well to make the whole package much more appealing.

Marketing Directors of the biggest companies are now seeing the huge importance of packaging and start using more and more often packaging professionals or engineers, suppliers and designers that are all involved in early consumer research to find out the best and most appealing packaging for their product.