Print Article for : Dynamic Web Content Management

Your Online Guide » IT Hardwares » Computer Hardware Guide

[D742]Dynamic Web Content Management

by John Lennings, Joh

If you believe all the marketing propaganda floating about in the virtual world, then you might think that the only way to create dynamic web content for your online pages is to buy a really expensive software application and let it run its course. Of course, with all things considering, this can be one avenue to take, but there are less high-priced roads that you could follow as well. In fact, there are ways and means on how any novice website manager can create the dynamic content needed for his or her online pages without so much as spending a nickel. Here are a couple of tips on how to do just that.

1. Repurpose some of your earlier web content. Naturally enough, you can not really do this without first posting a couple of articles on your websites. However, once you have done so, repurposing your articles can give your web contents better mileage. Basically, you are taking your earlier articles and "rewriting" them again as new material. There are two ways of doing this. One: You can literally rewrite your old posts using the same thread of thought but making sure that you are not plagiarizing whole sentences or paragraphs in the new article. (You can also ask someone else to rewrite the articles for you, but that will cost you money.) Affix a new title for this page and post it on a separate web page with links to the previous or related posts.

Two: you can make a copy of your previous articles and paste it on Microsoft Word. In the tool bar, click on the auto summarize function. You will immediately see certain parts of the texts highlighted. Remove all the non-highlighted texts and try to build up on the remaining portions of the articles. You can add new details or simply expound on the definitions of some of the words, until you reach a respectable word count of 350 to 500. Affix a new title to the repurposed article, and post it. With these methods, you can create as much dynamic web content from one or two well-written articles.

2. Affixing a different title to the repurposed article is one thing, but then you need to make sure that you also change the meta description and tags of the web page where you have posted the new article. The meta descriptions and tags could be seen in the HTML code of your website. Try to ensure that these are not named exactly like the name you have given your website, that these do not share the same set of descriptions and tags as the other pages, and that these have apt descriptions in relation to the page content. However, the most common mistake that novice web content managers make is simply disregarding meta descriptions and tags all together.

You do have to remember that search engine bots spider or crawl through web page titles, URL addresses and meta information in order to gauge what they think your site's ranking in their results page ought to be. The simple expedient of renaming some of the meta descriptions is by far one of the easiest ways of creating dynamic web content.

Web 2.0, the web technologies of today that allow for easier to use and more dynamic pages, makes Internet marketing for businesses increasingly flexible and affordable. Additionally, Web 2.0 provides midsize companies with opportunities to reach new audiences and measure marketing success. Before venturing into Web 2.0 Internet marketing, however, you need to survey all of your options and understand the conditions surrounding the use of each of these new marketing strategies. Blogs are all over the web. Because of their informal style and use of dynamic web 2.0 content, blogs have become effective Internet marketing venues where companies can subtly market their business or for help go to www.split-test-profits.com. What's great about blogs is that they invite discussion among consumers and can thus be used to see how consumers react to new products or services. One caveat about blogs as Internet marketing channels is that they need to be updated frequently ? perhaps even several times a day. Also, blog content needs to be honest. Readers are becoming increasingly more alert to blog posts written for the sheer purpose of boosting a company's sales. Social networking sites Facebook, My Space, and Fraudster are some of the most popular social networking sites. Given the rising trendiest of such sites, it is no surprise that businesses are using them as a new Internet marketing medium. One thing to keep in mind when using social networking sites for your Internet marketing purposes is that the consumers in this particular channel are generally young. Expect them to be very critical of the way you carry out your marketing. Be sure to keep your marketing concepts innovative, especially as the younger generation is easily bored with traditional marketing techniques. In particular, take advantage of the various web 2.0 technologies found on these social networking sites. Widgets are a great example of web 2.0 tools that can be used as Internet marketing mediums. American Airlines, for example, has created a Facebook widget called ?Travel Bag,? which the company uses to gather information about consumers. Aware of what individual Facebook users? travel interests are, American Airlines is able to carry out their Internet marketing by sending the users emails and discount coupons that are in line with their individual preferences. Pod casts Pod casts are audio files that are played on a computer or an mp3 player. Pod casts available on the web feature topics ranging from home improvement to sports to personal life. These audio programs are now commonly being used as an additional Internet marketing channel. Whirlpool, for example, regularly releases pod casts that focus on family-centered topics, such as helpful cooking tips and Halloween costumes or go to www.popups-generator.com. Although these topics have nothing to do with Whirlpool products, the pod casts allow Whirlpool to convey an image of what kind of company they run ? that is, one that focuses on catering to the needs of families. A caveat of using podcasts as an Internet marketing tool is that the effectiveness of this medium has yet to be verified. Marketers are currently unable to determine how many of the downloaded podcasts are actually listened to and this has lead to ambiguity regarding the potency of using podcasts for marketing.

Article Source : Pg. 265

About Author

Both John Lennings & Bhupender Sehgal are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

John Lennings has sinced written about articles on various topics from Computers and The Internet, Ezine Articles. Need unique and for your website? We have the best rates and quality online - come see. John Lennings's top article generates over 6600 views. to your Favourites.

Bhupender Sehgal has sinced written about articles on various topics from SEO Search Engine Optimization, Computers and The Internet and Web Development. . Bhupender Sehgal's top article generates over 1600 views. to your Favourites.