You have made information available, probably written articles and done other things of a creative nature and posted in on your website because you wanted to share it with the Internet community, and therefore the world. But most websites are created by individuals based around hobbies or other interests they have, or around small businesses. Unlike gigantic corporations, these websites don't have a lot of money to use for promotional purposes, so driving traffic to websites by email marketing becomes a major goal of these website owners.
One of the simplest ways of driving traffic to websites by email marketing is the signature line of your email. If, in the signature line you post your URL and a brief description of what your website is about, then it will become noticed by everyone you send email to, and everyone that receives a forwarded email.
If, for instance you sent a joke you found funny to a friend and had in the signature line of the email someone promoting your website; and your friend thought a friend of his would enjoy the same joke and forwarded it, then that person would see your URL as well. That person might have no interest at all in the subject of your website, but might have a friend or relative who does and could pass it on again.
This method of driving traffic to websites is sometimes slow, but often times it works fast. You never know, but it has the advantage of being very cheap - as in free, and requires you to do nothing every again after you create the signature line.
Another method of driving traffic to websites through email marketing is with link exchanges. If you find other websites that cover the same topic your website does, or topics of a similar nature, and offer to exchange links with them they may well take you up on the offer. After all, it provides a free service to their readers and helps them and you.
One great thing about the Internet is people are willing to help each other and in return they receive help themselves. It becomes a win win win situation, since both websites and the people who visit the websites all benefit. An email campaign directed at the owners of other websites to propose a link exchange arrangement will get this campaign going.
Driving traffic to websites by email marketing can also be accomplished through writing press releases whenever you, or someone in your community of like minded individuals have done something of interest to the rest of the world. You can easily write a press release, distribute it via email marketing to online press release services as well as newspapers, magazines and other media organizations, and include the URL to your website in the press release.
Sometimes the press release will be used and sometimes it will not be used, but it takes you very little time to compose the press release and you may have good results. The email addresses to use for this campaign are all available online and through media directories.
There are many other god ways of driving traffic to websites by email marketing, just give it some thought and you'll think of several.
To make your website look professional and more attractive to customers, hire a professional. Don't think you can afford it? Think again. Many local web designers freelance and the prices they quote you for design may be lower than you think. If your needs are simple and you are a small business person, it won't cost you that much to hire a pro.
To get repeat web traffic, update the pages on your website frequently. Some search engines and directories will drop sites that are stagnant. You can even put a date on the page to show when it was last updated. Add a link to your primary pages with a script to book mark or add this site to your favorites.
Hire a good search engine expert or get educated on how to put together your search engine keywords, META tags and other references so you can advertise your site content and identify your business as one that prospects want to see and perhaps purchase. Of course, search engine optimization can't keep customers on your site or make them buy, but getting them to visit your website is a big part of the battle!
The more authentic information about website traffic you know, the more likely people are to consider you a website traffic expert. Read on for even more website traffic facts that you can share.
Research and analyze your competitor's websites. Unlike proprietary business plans and reports, competitor websites are public and with a bit of analysis, you will learn what they are doing to attract customers and traffic. Whether you consider a business to be a direct competitor or not, if they are doing something well and their search engine rankings are high, try to figure out what they are doing and how you can learn from their presentation.
Don't pay a company to submit your website to search engines using an automated procedure because this technique often fails. Search engines often ignore these submissions. Submit your site to these search engines and directories yourself, or pay someone to manually submit your site. You can also look into search engine advertising (using advertising programs like Google AdWord). It costs money but it ensures placement of your business name and website link in a visible position on the search engine page.
It is important to understand your customers, and one way is to collect demographic information about them while they are shopping on your website. If you go this route, be sure that it is optional for your customers to complete this information, and not mandatory for them to complete the order. Do not collect more personal information than you need to process the order. You must also provide Secure Socket Layering (SSL) on your payment page so that your customer's private data is encrypted and cannot be stolen by a hacker.
Once you're familiar with these ideas, you'll be ready to move to the next level.
Both Dennis Leem & Kurt Naulaerts are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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