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[A282]Advertising Executive Job Description
by Laura Smithproulx, Lau
Studies have shown that finding job leads through others outranks nearly all other methods, far outperforming the practice of responding to online job ads.

However, the term "networking" throws off many good intentions by job hunters, as they have been led to believe that it is tantamount to asking others for a job.

Truly skilled networking, though, is simply a matter of spreading the word about what you do, and asking others if you can be of assistance to them as well.

But, you might ask, how can I get started cultivating the network itself? What if I didn't stay in touch with colleagues throughout the years, or I'm uncomfortable approaching others during my search?

Here are some ways to address the question of where to start with your personal network, and ways to build a strong presence (online and offline) that can facilitate a successful job hunt:

1 - Join professional associations in your chosen field.

If you didn't maintain membership in industry organizations as you ascended the career ladder, now's the time to start.

Find organizations that cater to leaders in your field by using a web search with your industry name and the word "association" behind it. For example, "IT association" turns up scores of membership-based groups that are frequented by and also run by industry leaders. A bonus when using Google is that a master indexed list of ALL associations in your field can also pop up in the search results.

What's great about associations is that corporate members often like to recruit from the membership ranks, as this represents a solid knowledge base and skilled talent pool from which to source leadership candidates.

An added feature is that many will publish job listings-—for free-—on their websites.

In other words, select some groups that fit your personal career goals, and get your membership UP and running.

2 - Take advantage of in-person opportunities where possible.

In-person networking meetings can be a boon to job hunters. When you're trying to find the best venue for presenting your skills, don't limit yourself to job support groups, as you may find they're populated only by those searching for work.

Chamber of Commerce meetings, executive networking forums, and yes, professional association chapter meetings can all be a wealth of new contacts.

The best part? You can often connect directly with the recruiters who might be in attendance.

Here is where a quick introduction of your credentials (not just your job title!), followed by a query to others about THEIR activities will serve to ease you into true networking mode, and help others retain key points about your leadership qualifications.

3 - Don't forget about your alumni association and other sources of connections.

Staying in touch or looking up old colleagues can prove valuable for creating (or re-creating) your network. This is also a great source for building your insider knowledge of a particular industry or company.

In fact, that association journal or update that you receive may actually contain data on who is working where, who has transferred out, and who has taken on a new leadership role—-all hot information for expanding your repertoire of job leads.

You'll also find that company alumni groups represent one of the HOTTEST trends in online social networking for executives.

Go to sites such as LinkedIn to see groups formed around ex-employees of just about every major corporation—-and don't be afraid to create one if it doesn't already exist.

Remember to carefully word your online networking profile so others can find you AND your expertise.

This is one of the best free resources available to executive job hunters, so make the most of it.

In summary, remember to think of networking as a means by which to spread the word about your stellar qualifications, leadership style, and strengths-—instead of just a job searching activity-—and you'll soon be on the insider track to find more career opportunities.

To do this successfully, it is important to anticipate what companies are looking for and persuasively communicate why you are more valuable than other candidates with similar career credentials.

By far, the easiest and most logical way to get attention of hiring decision makers is with your executive resume. This is the starting point of your executive search. There is a lot of confusion about executive resumes as so much information seems contradictory. As a result, many executive job seekers don't know where to start when it comes to preparing their resume and end up with a mediocre document.

Forget everything you've read about resumes for a minute. Let's clarify the confusion and look at what really works.

Did you know that there are basically just two types of executive resumes? They are ME-FOCUSED and EMPLOYER-FOCUSED resumes. Obviously, the latter is what you want to aim for, as it will get you considerably superior results. In fact, surveys show that Employer-Focused resumes are up to 12 times more effective than Me-Focused presentations.

So what are the real differences between a Me-Focused and an Employer-Focused executive resume? Let us take a closer look:

A TYPICAL ME-FOCUSED RESUME:

- Provides lengthy descriptions of responsibilities, challenges and achievements that were significant to previous employers, months or years ago;

- Assumes that new employers are going to read between the lines and somehow realize future benefits they can derive based on your prior functions and results;

- Uses boring language that does not effectively articulate executive differentiation but instead tries to follow a predictable format.

IN CONTRAST, AN EMPLOYER-FOCUSED RESUME:

- Sounds more like a succinct executive proposal than old news, and is written in a ?here is what this means to you? style instead of ?here is what I did for someone else? (in other words, it is employer-friendly, not merely past-focused and self-congratulatory);

- Summarizes key knowledge you gained through past experience and then explicitly articulates how it can be valuable to your new employers (i.e. it demonstrates specific benefits employers can gain from hiring you);

- Has contemporary, well-integrated and industry-relevant keywords that show your competence and leadership potential, and avoids superfluous jargon that diminishes your professionalism (i.e. it is current and not boring!).

Why is having an Employer-Focused resume is a good idea? For one, it boosts your professional image and helps you present yourself as a more worthwhile and clearly above-average executive candidate. And this, in turn, leads to quality interviews and better executive job offers.

In summary: Before you start your job search, ask yourself: Is my resume written to promote my past or to help new employers realize their goals? Then fine-tune your resume to make sure that it is employer-focused. This will help you get ahead and stay ahead in the new executive job market. Best of success!
Article Source : Pg. 5

About Author
Both Laura Smithproulx & Wayne Richardson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Laura Smithproulx has sinced written about articles on various topics from Cover Letter, Build Online Business and Careers and Job Hunting. Resume authority and job search coach Laura Smith-Proulx, CCMC, CPRW, CIC, is the Executive Director of and. Laura Smithproulx's top article generates over 27100 views. to your Favourites.

Wayne Richardson has sinced written about articles on various topics from Build Online Business, Candida Infection. Wayne Richardson is an Executive Resume and Career Expert with over 20 years of experience. If you are seeking a better job, get your FREE resume review and price quote from. Wayne Richardson's top article generates over 880 views. to your Favourites.
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