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Take you your greeting card printing and try to look closely. Look atthe words and determine what the greeting card is trying to say. Doesit present your business clearly? Is it persuading enough for yourcustomers to give your product or services a try?
The inside pages of your custom greeting card speaks directly to yourcustomers. At this juncture, either you have your customer's attentionor you do not. Remember that your greeting card printing is competingwith other marketing collaterals like direct mails, flyers, orbrochures and this small bit of text determines if you have a businessor unrealized profit.
Here are some few tips to give more muscle to your custom greeting cards:
1. Attention. Your primary aim is to get your readers attention. Theoverall appearance of your card will determine if your card is worthreading. Balance is the key. Remember that when designing your card, itshould not only look good, it also has to fulfill its purpose ofeffectively advertising your business.
2. Interest Give you customers a reason to call. Now that you havetheir attention, the next challenge is to get them hooked. You canachieve this by developing a well thought of key message. What is in itfor them to keep on reading your message? Messages like 'If you don?town one, you are probably missing a lot?' or 'This steakhouse is thebest kept secret in town?' Keep your readers reading by offering themsomething that, as the Godfather would say, 'they cannot resist.'
3. Desire Now that you got them hooked, the next move is to make themwant your product or service Power words like 'Almost 80% off on allred tags?' or 'You will never try any restaurant again?' With wordslike this, your readers would not have second thoughts about tryingyour business.
4. Action Finally, your closing statement should motivate your readersto respond to that desire. You want them to act now and not todilly-dally about picking up the phone. You want your readers to visityour shop the next time they run out of groceries. Power your text byadding these phrases: 'Call us today to set an appointment?'; 'You'llbe glad you visited??; 'To see is to believe??; 'Lose 10 calories byjust dialing this number now?'
Modify these power phrases to suit your business needs. Alter the textstructure and experiment starting with your call-to-action. There aremany ways to make your greeting card achieve its purpose of sellingyour business but always remember AIDA: Attention, Interest, Desire andAction.
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Kaye Z. Marks is an avid writer and follower of the developments in and industry.