Many of the most successful MLM businesses today have developed a super system for generating leads. They know that their business is only going to be as successful as the number of prospects they have the seeking them out.

The days of directly sponsoring distributors, contacting your neighbors and friends, or even trying to talk uncle Joe into joining your network marketing business are over. These days the most successful internet network marketers let the Internet sort their prospects by their level of interest.

They do this by using lead capture pages and asking people to opt in to receive future information. In the past network marketers have been instructed that the fortune is in the follow-up.

This meant picking up the thousand pound telephone and calling people. A lot of people were not comfortable with this and for this reason they were never successful building an internet network marketing business beyond a few close friends and acquaintances.

Today lead capture pages make it possible for you to build a network marketing business without having personal contact or following up by phone. You do this by driving your traffic on line to your lead capture page and then asking them to give you their name and e-mail address for future follow-up.

The way you do this is by using the curiosity approach right on the lead capture page itself. You write sales copy that is so compelling that a person wants to learn more and understands they will not be able do so until they fill out your short sign up form.

Many of the top MLM companies now already have lead capture pages for you to promote. You will want to customize these so that the form is sending your prospects to your autoresponder where you have a pre-programmed series of messages following up with them.

Using your lead capture page to generate leads is the backbone of running a successful Internet network marketing business. Don't send traffic directly to your MLM website, this is the worst thing you can do.

The reason for that is, most people will not join your business on the first visit and if you have no way to follow-up with them you will fail.

If you can get their name and email address, You now have a way to follow-up and generate an endless stream of free leads.