Despite the fact that more famous actors and actresses live in this state than any other, the beach, according to those polled, is the main reason why people travel to California. This is no surprise when you consider the fact that some of the most beautiful beaches in the world can be found on the coast line of California. One does not have to go far to find the sand and surf that they are looking for.
High Bluff beach is probably the most popular of all the beaches in California. Once a place where industry ruled, the High Bluff area is now one of the most breathtaking areas on the planet. The white sand beach is the place where thousands flock during the heat of summer to soak up the rays and swim in the cool ocean. Make sure you arrive early to avoid the rush or you may not be able to find a spot to lay the towel.
The Wilson Creek Beach is one of those spots that seems to attract the higher class of people. One of the playgrounds for the rich and famous from as far away as Los Angeles, the Wilson Creek beach offers some of the finest in views and sunbathing that one could hope for. The beach is alive in the summer months and is the site for a good many yearly festivals and events.
Enderts Beach is small but that is just fine with those that frequent it. One of the smallest in the state, Enderts allows for a more peaceful vacation when sunbathing and swimming. Surrounded by some of the more popular attractions in the state, this beach is a popular stop off on the way back to the motel place. Take part in the free snorkeling lessons that are given from May to August to enhance the experience.
The Crescent Beach is another smaller area but very popular. This site is one of the many in California where some feature films and television shows have been shot. The small area fills up fast in the heat of summer so plan on leaving early to get one of the prime spots.
Pebble Beach is probably the most well known of all beaches in California. Home to some of the finest swimming and relaxing areas in the world, Pebble Beach is also where you will find the famous Pebble Beach Golf Course, a top stop on the masters and other professional golf tournaments.
Point St George is also highly popular with the rich and famous because of the seclusion of the site. There is no real easy access to the beach and people are often times put off by the long walk from parking to the beach. This does nothing to take away from the sight of the beach and the ocean as it crashes in.
Kellogg Beach is great for the occasional tourist. Small and out of the way this beach is one of the more beautiful but also one of the least known of all California beaches.
The Pelican State beach is a protected area that can be used for swimming and sunbathing as well. The area is home to the largest population of pelicans in the entire state and people from the world over come to feed the large birds with food bought from local vendors.
Beachfront Park is much more than just a beach. Surrounded by an uncommon wooded area, this beach is perfect for the family. The site does not get real busy during the year and can be perfect for that party or picnic you are planning.
South Beach is a nice little spot if you happen to enjoy crowds. One of the busiest of all the California beaches, South Beach is one of the many spots where you are likely to find a famous person or two out enjoying the sun and surf.
Memorial Park Beach is the one place where you can have great swimming, sunbathing and breathtaking views without all the noisy crowds. Attendance at this beach has been down in recent years and people are finding it much more enjoyable.
Over the years, I've come to notice that most entrepreneurs that I get to work with, tend to fall into one category: they tend to be exceptional at executing their business - they perform their services better than their competition, or they have better products than most people in the market place; but when it comes to getting customers and making sales, they tend to fall a little short.
And in talking to entrepreneurs from many different industries and businesses, I've discovered that there tend to be about ten myths that hold them back from actively selling their products and services. And once you as an entrepreneur, realise that the barrier that's preventing you from more customers is actually just a myth, then it will be THAT much easier to get those customers in the door!
Myth #1: If I build it, they will come. I've talked to a number of entrepreneurs who share this belief. They claim to offer the best services or the best products at the most competitive prices, etc. But guess what - it doesn't matter HOW good you are at what you do, if nobody knows about it, nobody will buy it. You need to market and sell.
Myth #2: I don't have time to sell. This one should seem to be an obvious one, but it IS one I hear. Again: no customers = no business. The bottom line is - you always have time to sell. And you should always make time to sell.
Myth #3: I have to be "pushy" to sell. This is just plain wrong. If you don't believe me, ask yourself when the last time you bought anything from someone pushy was? In today's modern world, successful selling is the result of helping your customer to buy.
Myth #4: I have to "bend the truth" to win business. This couldn't be more wrong. Over my years of selling and learning about selling one strict truth has prevailed: people will only buy from people they know, like and trust. Bending the truth negates any kind of trust building and your customers can generally see RIGHT through it. It's perhaps the worst thing you can do in business.
Myth #5: I don't feel comfortable "bragging" about my products and services. Like in myth #4, customers can see right through the BS. Just be truthful and remember: if you have provided some phenomenal results for your customers, then its not bragging, its reporting. People want you to help them buy - they want to feel comfortable with the expected results of their purchase and telling them what to expect isn't bragging.
Myth #6: Sales in my company seems to be like a roller-coaster. This one is very common amongst entrepreneurs - especially those with little or no staff. Having a strategic approach to sales can even out the feast and famine approach to sales that a lot of people experience. When you have a great strategy and good planning, the roller-coaster is a thing of the past.
Myth #7: The only way to get new business is to cold-call. Cold calling is one of the least effective means of building business. It's mentally demoralizing and a colossal waste of time. There are a number of ways to "warm up" a call so that you have an effective and useful sales tool. And talking to a warm prospect is ALWAYS more preferable than talking to someone who wants to slam a phone in your ear.
Myth #8: I've tried "selling" but I'm just not unique enough in the marketplace to beat my competition. While this isn't strictly a sales question per se, it is something that rears its ugly head a lot in the sales process. Just remember, Coke and Pepsi carve up a HUGE market by selling pretty much the same products. The difference is, they've each created very different marketing campaigns and subsequently they sell to different groups and types of people.
Myth #9: The only way I can beat my competition is on price. This one is similar to the last point, but instead focuses on price. When we're on the selling side of the table, we always think that price is THE most important thing on our customer's mind. However, the fact of the matter is, while it's important, it's rarely a key decision making point. For the most part, price is actually one of the last considerations a customer makes. And generally they weigh price against value. So rather than worrying about discounting price, concern yourself with building value.
Myth #10: I need to be everything to everybody. Although this is more of a marketing issue, when you've got your sales hat on, sometimes you need to be able to walk away from a sale. Its by FAR, more effective to sell to a pre-defined niche market, than it is to try to sell all over the place. So remember, while you should try to match your communication style to your customer's communication style, you should never try to be all things to all people. It will spread your message too thin and not resonate with anyone.
Avoiding these myths is crucial to success in any industry. Whether you're selling products or services, remember this simple rule: sales doesn't have to be difficult. You job is to simply help people buy products and services that are of use to them.
Both Joe Goertz & Mark Winder are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Joe Goertz has sinced written about articles on various topics from Cruises, Home Management and Home Improvement. Read more from Joe Goertz at: . Joe Goertz's top article generates over 40500 views. to your Favourites.
Mark Winder has sinced written about articles on various topics from Flirting Tips, Sales and Negotiation and Affiliate Programs. Mark Winder, the Sales Made Simple Coach, helps entrepreneurs and self-employed professionals aim higher and achieve more. Winder is the author of ". Mark Winder's top article generates over 165000 views. to your Favourites.