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[T765]The Ten Commandments Of Moses
by Jerry Wanga, Jer
Count yourself lucky if you didn't have a clue, and if you are one of those first time travelers to Africa with no clue what to expect or even how to go about packing for that trip of a life time, because I'm about to give you a few tips.

Trust me this could easily be the experience of a life time, Africa has a lot to offer, so forget those media images you see of poor and famine stricken Africa.

Oh and you might also want to put away those images of Tarzan in Africa with wild animals always attacking him. The creator of Tarzan never visited Africa and most of the episodes were filmed in southern California.

What I'm about to share with you should be extremely useful so don't discard it. You will be glad you read it.

I call them the Ten Commandments because I believe that these are ten things that anybody going on safari should take into account.

Commandment 1.Thou shall not forget thy camera.

Sounds obvious for those who don't leave their cameras behind,

Or those of us who have expensive cameras with all those fancy buttons that we haven't really figured out how to use yet, this would be one of those reasons why we spent a fortune on them.

But how about those of us who may not be good at taking pictures or have never taken any except of course those moments when a family member or a stranger asks you to take them or your idea of a camera is your phone with that 2 mega pixel.

If I was to recommended a camera for a safari it would have to be a 35mm camera with automatic exposure and interchangeable Lenses. For the best results in photographing wildlife and birds, you should have a zoom lens. Remember to bring extra batteries for every camera and flash unit.

Commandment 2 Learn thy neighbor's language.

In most parts of Africa you will find that English or French are the official language but sometimes there will be a national language.

This is simply a language that most locals will speak. In Kenya and Tanzania for example, Swahili is considered the national language although most locals can speak English you will sometimes encounter those that don't. It helps if you can say a few basic words in the local language.

You will also soon discover that when you can say a few words in the local language you will often get special results.

A simple guide to pronunciation:

a as in father,

e as in bed,

i as in tin,

o as in or,

u as in truth

Helpful Words and Phrases in Swahili should you be headed to East Africa.

General

Hello! Jambo!

How are you? Habari?

Good, fine, very well Nzuri

Bad Mbaya

Thank you (very much) Asante (sana)

Please Tafadhali

Good-bye Kwaheri

Welcome!/Nearby Karibu

Danger Hatari

Friend Rafiki

Sorry Samahani, Pole

Excuse me, please Samahani

Commandment 3 Thou shall not drink tap water.

Avoid drinking water from the tap. You can buy bottled water in most lodges and camps. Soda, beer and other beverages can also be purchased at lodges and camps throughout the safari. This is because in most places in Africa tap water isn't that safe to drink.

4. Mind thy clothing.

Bring very casual summer clothes that are easily laundered and dry quickly.

Visitors on safari have traditionally worn olive, tan or other neutral colours. These clothes reflect the heat, don't show the inevitable safari dust, and do not stand out when you are trying to look inconspicuous on a game drive. With cool temperatures in the early morning and evening, layering is the best approach. Laundry service is available in most places so you can replenish your supply of clean clothing as you need it. Much of the time on safari is spent in a van, so lightweight and comfortable walking shoes (tennis shoes or desert boots) are appropriate; hiking boots are not necessary. The style in Africa is casual, even in the evening.

You will be in the sun a great deal, and at these altitudes it is easy to sunburn very quickly. A complimentary safari hat is given to each of our guests, so you will not need to pack one. Do pack a swimsuit and cover-up, as some of the properties have lovely swimming pools.

5. Check thy safari checklist.

So what is a safari check list?

These are items you will often find useful and you might want to bring along on your safari.

Alarm Clock ? travel size

Converter/Adapter- electricity is 220V. As outlets vary you should travel with a set of international adapters

Batteries ? extras, for all of your appliances and cameras

Calculator ? pocket size for currency conversions

Camera equipment and film

Chapstick and moisturizing cream

Correspondence address list

Hat, visor or scarf

Insect repellent with DEET (20%)

Keys ? extra set of luggage keys

Laundry soap

Medication ? over-the-counter or prescription medicine you take on a regular basis

Passport, traveler's cheques, credit cards, driver's license, a copy of your passport

Pen and paper for notes

Prescription glasses if you wear them (and a copy of your prescription)

Reading materials

Sunglasses (two pairs in case one is lost or misplaced)

Sunscreen

Tissues and moist towels

Toiletries and cosmetics

Commandment 6 Thy credit cards thou shall find useful

American Express, Diners Club, Visa and MasterCard are widely accepted in most African countries Including Kenya, Uganda, Tanzania and Zanzibar while you are major towns.

Commandment 7 Thy driver shall be thy guide and teacher

Whenever you are on safari in a tour vehicle you will always have a trained driver who you should consider a companion and teacher, giving briefings, answering questions,

and providing insights that will help make your journey even more memorable. Each one is a seasoned professional, speaking several languages including local dialects, with an in depth knowledge of the cultural and natural environments you will see along your way.

Commandment 8 Thou shall take care of your property and valuables

Normal care and sensible precautions should be taken as you would in the United States, the UK, Europe or other parts of the world. Do not leave cash, jewellery or travelers cheques unattended in hotel rooms. Most Lodges or hotels have safe deposit facilities for your valuables.

Commandment 9 Remember thy passports, visa and to keep them valid

All travelers must have current passports valid for 60 days after the expected departure date from Africa.

Commandment 10 Remember thy insurance.

Travelers should have medical insurance, as they will be responsible for all medical expenses they may incur. Trip cancellation insurance is strongly advised. The cost of your safari is an investment which you will want to protect.

Finally I could call this commandment 11 but it just wouldn't sound right, so I'm going to refer to it as the bonus commandment.

Thou Shall Learn To Bargain

Most travellers to Africa are not really used to bargaining for their goods. But in Africa unless you are in a supermarket or a mall, it is expected that you bargain especially when buying curios or souvenirs. In Africa it is expected that you bargain. I have said it time and again that and will continue to do so until the last one is converted. Every time you pay that "special price" you make it more difficult for others after you who will find it harder to bring down inflated prices.

Most of the time when we pitch to a new client we are asked for SEO guarantees. “Your competition has guaranteed top results and submission to 100,000 Search Engines and Directories”. We go all out educating clients that Search Engine Optimization is all about smart work and not just adding random keywords and submitting to every directory possible. I'm writing this article to reach out to the SEO buyers and help them distinguish the crooks from the genuine SEO. I've compiled my Search marketing experience over the years in this article. I hope this helps you in selecting your Search Marketing initiative.

Commandment 1: There are no Rank Guarantees. (Period)

Search Engines alone control their indexing and ranking algorithm. Do not try to trick Search Engines. The only way to improve your Search Engine Ranks is by playing by the rules. And the rule is very simple: make it logical. Web content is primarily for the site visitor and not crawlers.

If your Search Engine Optimizer sold you magic “Top rank on google in 10 days flat”. Forget it. There are no short cuts. Top ranking in Search Engines Natural Results will take time. Hard work is imperative especially for the content on your website and the links to your site.

Commandment 2: Ranking is not the end, it's the means.

Ask yourself what will Top Search Engine Ranks get you? Most businesses are interested in increasing sales on the website or in the least driving qualified traffic. Ranking for the right keywords (keywords used by your target audience) is important. There are SEOs who would try to show case results for keywords that occur only on your website. Beware such gimmicks.

Commandment 3: Know your competition.

“Rank” is relative position and more so in the Search Engine's natural results. How well you do in the Search Engine Results is a function of how much hard work you have put over competition. Analyze competition's keywords, links, keyword density and spread. But be sure to never copy your competition.

Commandment 4: Use Search Engine Friendly design.

A search and visitor friendly design is must for any successful website. Your website should be compelling enough for repeat visits by search engines and potential customers. Make sure you have Search Engine friendly urls and avoid those long URLs with query strings (http://mywebsite.com/index.php?PHPSESSID=5&a=z&f=g). You should also make sure that your web designer follows global coding standards like w3c (http://www.w3.org).

Commandment 5: Select Keywords that are worth.

You must research the keywords before targeting. There are tools that give you good idea of keyword's search potential for example (http://www.wordtracker.com/, http://inventory.overture.com/d/searchinventory/suggestion/, https://adwords.google.com/select/KeywordSandbox ). It is important to know the number of searches for a keyword in the last month, last 6 months and last year. You should also find out the number of web pages that are targeting the keyword. It is advisable to start a campaign with keywords with moderate competition and high number of search.

Commandment 6: Write Great content.

Even if your website site is technically perfect for search engine robots, it won't do you any good unless you also fill it with Great content. Great is contextual and has editorial value. Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to the target audience. The web page should have desired action embedded in the content.
You must ensure that the content is fresh. Keep adding and editing the content regularly.

Commandment 7: Use good hyper linking strategy.

Hyperlinks make the content accessible and contextual. You must hyperlink in the right context within the website and to the other websites. Good links are appreciated by the Search Engines and by the visitors. No one likes to be taken to a mall selling “Macintosh” when shopping for “apples”.

Commandment 8: Write relevant and original Meta content.

Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the Search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but include everything that is relevant.

Commandment 9: Acquire Relevant Links.

The Links you acquire are the roads to your web page for Search Engine Bots and visitors. Good links increase your webpage's equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.

Commandment 10: Consult experts, if you need to.

If you have the competence there are two ways to learn. Learning from one's own mistakes and learning form other's experience. You could choose either. If you have the time and can wait for the online dollars do it yourself. If you want to get started now it may be useful to consult the experts.

Article Source : Pg. 187

About Author
Both Jerry Wanga & Bhaskar Thakur are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jerry Wanga has sinced written about articles on various topics from African Travel, Places to Visit in and Travel and Leisure. Jerry Wanga is editor of Naady.com The website that provides . You can view more information on African safar. Jerry Wanga's top article generates over 4400 views. to your Favourites.

Bhaskar Thakur has sinced written about articles on various topics from Travel and Leisure. . Bhaskar Thakur's top article generates over 590 views. to your Favourites.
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