If you want to have all the clients and customers you can handle, then embrace the business model of building an email list of people who are interested in what it is that you offer. But it's not enough to just add people to our list. You have to build a relationship with them so they get to know, like and trust you enough to make them want to invest some of their hard-earned money with you.
I'd like to share with you one of the many effective strategies I teach in 21 Easy & Essential Steps to Online Success System. This is a technique I personally implement on a regular basis, and because I do so, my list numbers increase on a regular basis as well.
Like the entire list building strategies I teach, this one is neither costly nor difficult to implement - in other words, it's free and easy! Simply find forums that are comprised of your target market. Hang around for a bit, see what's being talked about, and when a question comes up that allows you to share your expertise, pop in and give the group your wisdom. For more help go to
www.freelist-pro.com. Most lists will permit you to attach a short email signature to your posts, and this is where you point people to where they can sign up for your list via your Pink Spoon (your freebie offering that entices people into your marketing and product funnel).
And, if it's appropriate, you can also refer to a more comprehensive answer that you have packaged as a product by saying something like, "by the way I've got a free report on this which answers your question more in-depth. If you'd like a copy, send me an email off list."
If the person who posted the question found your answer of value, they will likely ask for a copy of your free report ? and that's how they join your list. And not only will that person likely follow-up with you, but many others who are reading the posts will too. I've attracted more than 70 people to my list from just one posting like this. For more information login to
www.mailing-lists-manager.com. If you make this strategy a consistent part of your overall marketing plan, it will help you increase your list numbers, position you as an expert, and spread the word about who you are and what it is that you offer.
Consistently providing valuable solutions to your niche will help you grow your own list full of those people who are ideal clients and customers for your particular offerings. Then if you make solution-oriented and compelling offers to your list periodically, your income will grow too!
A joint venture is where you contact a marketeer in your niche market who has an email list of subscribers who may have an interest in your product. They can be the lifeblood of your business. Just five decent joint venture partners who promote your ebook to their email list in exchange for a commission can put your current income through the roof.
Know Your Conversion Rate
The first mistake newbie's make is they start contacting JV partners before they've even made a sale of their ebook themselves. This is wrong. Very wrong. You need to be able to contact a potential JV partner and be able to tell them how your sites converting. Remember as well, s/he doesn't want to push a duff product to their list.
Site conversion is simple. It's the amount of visitors to the amount of visitors who buy. So for example if one hundred people visited your site and two bought your conversion is two percent. You want to get at least one thousand visitors before you know your conversion.
To work out how your sites converting download the software from www.statcounter.com. Don't worry it won't cost you a penny.
Offer Large Commissions
Once you know how well your sites converting (if no one's buying don't even bother contacting marketeers. Improve your sales letter, change your headline, whatever it takes - get the basics right first) you can start contacting JV partners. Offer them more than your regular affiliates. If you offer your affiliates fifty percent commission, offer your JV partners seventy five percent.
You may be thinking "wait a sec those commissions are huge? I won't make any money myself". This is where so many go wrong. If people are sending you tons of visitors you can build your email list and offer them other products in email promotions, and you can also make money selling back end products.
Return The Favour
Offering high commissions is not enough. Tell them that you'll add a message into your auto responder set up so that you'll market their products via an affiliate link in your back end. Explain that you'll be setting up joint ventures with other marketers in the niche so that they'll get visitors to their site without spending a dime.
Using Clickbank
Please, please understand one thing. If you're selling an ebook on fitness don't start contacting marketers who sell gardening products. That's just ridiculous. Only contact marketers who sell products aimed at your niche market and therefore have an email or customer list of people who may have an interest in your ebook. Should be obvious, but "common sense isn't always that common!"
With that in mind start at www.clickbank.com. Click on "promote products" on the home page and then search the marketplace for products in your niche. Contact the product owners and try setting up a JV.
Google "Ezine" Trick
This is a great way to find marketers with ready made email lists they can send a promotion to and sell tons of copies of your ebook virtually overnight.
Go to google and type in "(niche) ezine". So for example if you were selling a bass fishing related ebook you'd type in "bass fishing ezine". What you'll get is a huge list of results of web sites in which people have a bass fishing email newsletter (or ezine). Obviously they won't all have one, often you'll get millions of results, but you can spend a few hours going through the results and get more JV contacts than you could ever hope for!
Google "Allintitle" Trick
Here's another cracker. Do you think web sites that have your niche market keyword in their domain name might be great potential JV partners? Of course! Go to google and type in "allintitle: (niche)" So for example if you were selling an ebook on song writing you'd type "allintitle:song writing" into google. Go through the results contacting marketers and setting up hugely profitable joint ventures.
Leverage Results
This is my favourite.
Once you set up one profitable JV use the results to start setting up even more joint ventures. You can say things like "Joe bloggs from domain name.com made X amount of sales and earned X amount from just one mailing to his list". This really is powerful because it shows people that you know what you're doing.
Now go and take action. You really can set up joint ventures with any niche markets top guns if you go and actually do it. Good luck!
Both Sunny4october & Lee Brewer are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.