Print Article for : Tips To Improve Communication

Your Online Guide » Ideas for Marketing » Guide To Marketing

[T966]Tips To Improve Communication

by Robert Johnston, Rob

Repeat, repeat, repeat. How long have you been running your ad? You need to keep your ad in the paper for at least two to three weeks. The longer the better: it takes around 15 to 20 exposures of your ad for people to notice it and read it. And you should have a long-running ad because although someone may not need your product one week, that same someone might need it the next week and will be looking for an ad just like yours.

You need a compelling headline. Your headline is one of the most, if not the most, important element of your ad. If your headline doesn't grab attention and get people to read on, your entire ad is worthless.
The best headlines include a benefit to the reader. If someone reads “Save money on your Internet service” they're more likely to read on to see how they can attain that benefit. Reading “Internet service available” isn't as exciting and doesn't give a specific benefit.

Does your ad include a call to action? You need to prompt people to take action to contact you in some way to seal the sale. Either tell them to call you, visit your store, visit your Web site, etc. It's best to include some kind of limited time offer to add some urgency to your ad. Urgency like “Call by Saturday for 20% off your purchase” is better than “Call soon for 20% off your purchase.” Everyone has a different interpretation of “soon.” Specific calls to action with limited timelines work best.

Don't use reverse, or inverted, text. Inverted text is white (or light) text on a black (or dark) background. Unless your text size is huge, like over an inch tall, inverted text will be hard to read.

Talk about benefits, not features. You have plenty of time to get into the nitty-gritty when the customer calls or visits your store for more information. Your ad should be used to entice people into your store, and the best way to do that is to talk about benefits. All of your ad should be focused on benefits, not just your headline.

Use color if you can afford to. You can either print your logo in color, use colored text or a colored image. Use colors that are either related to your brand, or related to your message. Red indicates action, so use red for “limited time only” sales and other urgent messages. Blue indicates trust, so use blue when you're talking about a guarantee or trust. Or, use any color that is in your logo as an accent color for your text.

Add graphics that get your message across. Don't just add graphics just to add graphics. Everything in your ad should contribute to whatever message you're trying to convey."

We all workout for our own reasons. Some people want to trim down and shed a few pounds, while others workout to compliment a sport such as baseball or hockey. However to get the full benefit of your workouts you need to also focus on your diet. Here are just a few tips to help improve your diet and help you reach your goals.

1.) Fruit with an excellent Thermogenic/Carbohydrate Ratio include: Apples, Blueberries, Grapefruit, Peaches, Strawberries vs. Inferior Thermogenic Effect Fruits: Bananas, Dried Fruit, Raisins, etc., Watermelon.

2.) Good sources of insoluble Fiber:
Whole wheat products
What oat
Corn Bran
Flax seed
Vegetables such as green beans, cauliflowers, and potato skins
Fruit Skins and root vegetable skins.

3.) you should have planned cheat meals and you should cycle carbs. Because if you stay on a to restrictive diet your metabolism slows. You’re body is a furnace and food is the coal. More food means your metabolism goes up (i.e. furnace heats up) but too much “coal" and it starts to collect. So essentially you need to eat to lose weight.
4.) Do not work out on a empty stomach first thing in the morning. Rather eat a piece of fruit. Since a piece of fruit reglycongenates your liver which helps in fat utilization. here is a link about it: http://www.parentsurf.com/p/article..._22/ai_n6170379
5.) Adaptation is your worst enemy when you are cutting as such you should cycle everything including conditioning, lifting, and food by varying intensity, duration, and quantity.
6.) Do not be insanely restrictive, if you are the odds are you will binge and gain the weight right back. the idea is to change your life style.
7.) If you are going to use fat burners do not use them in the beginning. Use them after you have plataued or stopped losing weight this way you got something up your sleeve for later.
8.) Stay away from sweets and sugars including soda.
9.) Fructose in high amounts can hinder fat and does not get transformed to glycogen, thus doesn’t affect the muscles.
10.) You will want to maintain a high protein intake at a level of one gram per pound of lean body mass. Your carb intake should be reduced and come from complex sources.
11.) When cycling your carbs and calories you should be either +/ 900 from your BMR. Adult Male: BMR = 66 + (6.3 x body weight in lbs.) + (12.9 x height in inches) (6.8 x age in years). So M F you get 2,000cals then on sat sun around 2,900 no more though.
12.) 1g of protein= 4 cals, 1 g of carbs= 4 cals, 1g fat= 9 cals, 1g alcohol= 7 cals.
13.) Most people can only lose 1lb 1.5 lbs a week without losing muscle.
14.) In the beginning, you should keep a diet log of what you eat so you can see where you need to improve
15.) Workout wise, you should have reps from 6 10 with about 30 to 1min rest between sets.

Article Source : Chartered Institute Of Marketing

About Author

Both Robert Johnston & Patrick Altoft are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Robert Johnston has sinced written about articles on various topics from Brochures, Trade Shows and Brochures. . Robert Johnston's top article generates over 165000 views. to your Favourites.

Patrick Altoft has sinced written about articles on various topics from Internet Marketing, Landscaping and Keyboard Synthesizer. For an information visit