If you are using article marketing to help drive traffic to your website you will need to come up with ideas for articles that people will want to publish and read. The quality of articles found on article directories can vary significantly so it is important that yours are among the best available for your article marketing campaign to be successful.
There is no end to the subjects you can write about and you can use any style you wish. However, it has to be something that people will want to read. "How to" articles are very popular with both website owners and readers and can be a great way to get your article marketing campaign underway. Basically, the purpose of a 'how to' article is to explain to a reader how to do something.
Of course, you will have to have a good knowledge of how to do the task yourself before you can think about instructing anyone else how to do it, so stick to what you know. There are many possibilities. If you have experience in networking you could write a 'how to' article on how to set up a router at home, or if you love cars you could write an article on 'how to service your car'. There are endless possibilities for 'how to' articles, in fact you are reading one right now.
So let's get started. When you are writing a "how to" article remember that you are the teacher so write in an authoritative tone. You are sharing your expertise with someone who may have little knowledge of the subject at hand. So keep your writing style simple and your instructions clear.
At the beginning of your article tell your reader what their goal is and summarize how it is going to be achieved. This will prepare them for the task ahead. You should also inform them of what, if anything, they will need to have to hand to complete the task. Going back to the setting up a router example, you would need to tell them that they will need their computer, router, instruction booklet and perhaps and ethernet cable to complete the task.
Also, you must start at the beginning and work through the task step by step. Sometimes it may be beneficial to use bullet points to help give the impression that it is a step by step process. Alternatively you can link the steps with words like 'next', 'and then' or 'now'. If you are new to writing the bullet points option might be best for you as it keeps things simple, and helps you avoid complex grammatical structures.
As you write, re-read your text every few paragraphs, and try to read it from the reader's point of view, assuming they know nothing about the task at hand. As an expert on the subject it can be too easy to make things over-complex because the task is second nature to you. Try to imagine you are doing it for the first time and instruct the reader accordingly. Going back to our previous example, will the reader actually know what an ethernet cable is, or what a router is for that matter?
If a particular stage in the task is complex you may want to repeat the instruction, or ask the reader to check their progress so they are sure they have followed your instructions successfully.
With longer articles it is important to do this regularly so the reader does not lose track. Summarize what they have done so far, tell them what should have already been achieved and ask them to check that everything is as it should be. If a reader finds that the project does not look like what you have described, they can then retrace the last few steps and see where they went wrong.
If you work through your article in this manner you should be left with a clear, concise 'how to' article that takes the reader through each step of the project to completion. Read it again, at least twice, to make sure that it is well written and that instructions are clear. Wrap up with a concluding paragraph congratulating the reader for a job well done.
And finally, the icing on the cake, the headline. This does not necessarily have to be done at the end. It can be done before you write the article but you may find that headline ideas will come to you as you write your content. Be sure to spend some time perfecting your headline as this can be the difference between the success and failure of your article.
So that's it. If you have already written your first 'how to' article, well done. If not, try it now while the information is fresh in your mind.
First, e-books are electronic books that are downloaded and saved onto your computer. Some e-books must be purchased, and some are even free. You can read them directly from your computer, or print them out to read at any time.
The intriguing thing about e-books is that you can cut out most all of the middle men (agents, publishers, wholesalers) and take care of all the work yourself (writing, editing, formatting, copywriting, and selling). E-books are a great idea for those of you who want to be more independent in your success. Plus, by using e-books, your success can come much quicker than with a traditional print book.
Now that that's cleared up, let's start thinking about some e-book ideas. You may already know what you want to write about-great! But make sure it's a topic that people are going to be interested in reading. Otherwise, don't expect big sales. Whether you know what you want to write about or you simply know you want to write, when thinking about good, profitable e-book ideas, check to see if your topic is one that is in demand.
One of the great benefits of writing an e-book is that you can use it to market several of your affiliate products, by simply placing your affiliate urls in the book itself as recommended links to visit to get more resources. Also, if you are planning on writing an e-book as a bonus giveaway then you can allow your affiliates to brand your e-book, that is your affiliates can also place their affiliate urls in the e-book and benefit by promoting the giveaway e-book.
When thinking about e-book ideas, remember to also consider your knowledge of the topics. The phrase "write what you know" applies to e-book ideas just as it applies to all writing. Write about something you know a good deal about and about something that people want to know a good deal about. See the connection?
Your primary focus for writing the e-book must be to add value to the people that will eventually read it. It is a way to develop trust with your customers and if you provide quality information, you are more than likely to get repeat sales for further e-books that you write or even products that you endorse simply because you have broken the trust barrier.
Also, do a little research as to how much information already exists on your topic. If you know a good deal about both the circus and underwater basket weaving, and find that there is a demand for information on both topics, look around to see which topic already has the most information out there. If there are 100 e-books already in circulation about the circus, but only 8 about underwater basket weaving, consider underwater basket weaving as one of your e-book ideas. There is both an interest and a demand.
Both Brad Baker Jr. & Shakil Zaman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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