|
||
Offline Advertising to promote your online business is often overlooked. Word of mouth can only do so much or it can be the difference between success and failure. It is all up to you. Some of us find it hard to tell someone that we have started an online business. In my circle of friends and family, it is almost strange for someone to take an interest in what I am doing. However, when they do take the time to understand, it's like turning on a light. So, don't be shy let everyone know what your up to.
It does not make a difference what you are promoting up to a point. There is someone looking for your information. Everywhere you look, you will see ads promoting a website address. On TV, in the newspaper, on the radio, billboards, bus benches, in your mailbox, ads are everywhere.
As long as your website has a way to convert visitors into income, you can justify placing small ads in local newspapers. Submitting articles to local newspapers is a cheap way get more traffic. Newspapers are always looking for informative articles to fill space. They have a staff of writers, that they pay to fill this space. So, yes they will consider your article as free labor. As long as it benefits their readers, it's a win-win. There are thousands of small, local and niche newspapers all over the country. So, don't think you are limited to just the ones you know about.
Magazine Ads are more expensive, choose your target customers wisely. Instead of accepting the rates they quote you, you can tell them what you are willing to pay. You might have to wait for last minute decisions from the editor, but thats okay. They don't want to let your money walk away. Be ask to ask for upper right hand corner ad placement. It will help with your return on investment. Articles should be approached in the same way as newspapers. Offer them as filler space as a place to start.
For those of us who have websites or would like to build websites. We can increase our traffic through Offline Advertising methods. Promoting business opportunities is less competitive offline than online. As far as television and radio ads go. These methods are expensive and you need a product to sell. Affiliate program products only offer a small to moderate percentage for commission.
Direct mail ads fall into the same category as fliers, and co-op advertising. There is little control over targeted marketing. Consider the source that tells you, your ads are only going to people looking for your information. Then believe about 10 percent of that, divide by four and hope for a return.
It is not hard to find people who need more income. Unfortunately, most people are intimidated by the fear of the unknown or fear of failure. In my opinion, those of us who do not try, have already failed. So, get up and just do it! Regardless of your dreams or ambitions, you are the one who makes it work. Whether it be online or off, set some goals and go for it.