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Do something that will brand your website as your sitemust have an identity that people are aware of. For example choose titles andcreate logos that will remind users of what your website is about.
DO pay attention to both style and content. Having goodquality content on your site is imperative as content is what visitors areusually looking for when they view sites and good content is what is needed ifu want your customers to come back.
Style will not stand on its own and can't keep visitorscoming back but Style's purpose is to attract a visitor's attention and drawhim to the content. They come because of the style, they stay ? and come back ?because of the content.
DON'T waste your visitors? time. One common trait of web surfers is that theydon't want to waste time. For example don't put flash videos on your websitewhich take longer to load than watch. This will make your visitors annoyed andresult in them not coming back.
DON'T commit to an update schedule that you can't follow.If you tell them there's an update every Monday, make sure they'll find newcontent on Monday. Keeping to a tight schedule will inspire a feeling ofloyalty with visitors.
It's a very short list of DOs and DON'Ts, but the tipsmentioned above are important and may be crucial in deciding whether yourwebsite will stay online for a long time.