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If you are frustrated by the fact that your website is not receiving the traffic you think it deserves, you need to learn some tactics to increase website traffic. Chances are, you could be in information overload learning about website traffic tactics, but you just don't understand any of it. Your website is constantly receiving harassing offers of loans on your credit card to 'guarantee' Google clicks, your website has dropped from Google search results entirely, and you don't have the money to invest in viable website traffic tactics. The good news is that there are free ways that you can increase website traffic.
Mega Success with Meta Tags
Meta tags are elements of your website that help search engines describe your page. You can increase website traffic by making sure that your Meta tags contain keywords that target your business and are most often used by Internet users. Manipulating Meta tags is easy for anyone who's adept with HTML aspects of web pages.
Hit the Links
Linking to and from other websites is still the most effective and widely used method of boosting website traffic. You need to be prudent in choosing the sites you connect to, and make sure that they are not related too closely to your own business. Don't overdo it, because too many links can get you banned from search engines altogether.
Smart, and Rich
Fill your website with articles that provide solid, sensible information about your business. Use tools like Overture to find the keywords and phrases that will bring the most traffic to your site, and then incorporate these words and phrases into your written articles. Make your content readable and genuinely informative to ensure visitors will not only come back to your website, but will also become paying customers. The articles that you write can also be submitted to various article directory listings. Affiliate websites may choose your articles to use, and give credit to you through a web link. This provides greater visibility for your business.
When employed properly, these methods will result the increased numbers of website hits you need, and can lead to a higher conversion rate. Ultimately, that means more money in your pocket.
When it comes to advertising a website in hopes of gaining extra traffic, there are plenty of different ways to utilize the media and varying levels of publicity to gain interest and attention. A wide range of alternatives outside of the online mode of marketing works to move away from banner advertising, search engine optimization, and pay-per-click strategies. Below you will find some of the innovative ways that individuals, small businesses, and large companies pursue when they wish to make an impact on their number of website visitors:
1) The local news is a popular resource for marketing, which can also boost website traffic by increasing the exposure of your site. There are many clever ways to get your website posted or mentioned through news outlets, including sponsoring a fundraiser or holding a major event that appeals to the majority of your region. Writing a press release gets news media outlets interested in what your business is doing, giving you the chance to have your website and other company details presented to the public.
2) Holding a contest on your website that is advertised on local television stations and the newspaper will gain the interest of those who wish to learn more details, which ultimately translates into a rise in website traffic. Some of the most successful contest attempts to gain website traffic are those that are held on a regular basis or monthly. A few ideas include holding trivia contests, solving mind puzzles, or the simple filling out of questionnaires that become part of a drawing.
3) Business cards are quite helpful when you bump into potential customers and want to make sure they remember your website address. There are many different people that may help spread the word regarding your website, including grocery store clerks, friends, and family members. Business cards also make handy alerts when tacked onto local bulletin boards at the library, grocery store, and other popular gathering spots.
4) National radio stations sometimes have a little bit of room to squeeze business owners and company representatives as guest speakers, which gives time for individuals to reach the public with a brief mentioning of their products or services. This also creates the perfect opportunity to advertise a website. When there is no room to have you on as a guest, you may succeed in persuading a radio announcer to read off a few words regarding your website.
5) Target local and national magazines that share the same kind of subject matter as your website where you may purchase advertising space. An example of this is seen in the website focusing on recipes that gains attention in the magazine that centers on selling cooking equipment.
6) On a yearly basis, billboards receive millions of drivers passing by their advertising efforts. A website that is able to utilize this form of marketing may increase the number of people who visit. Even if a car passes by too fast to catch the entire website address, the name of the website will help them easily track down the site when they attempt to locate the source of the attractive billboard they saw on the side of the road.
7) Some businesses have used their cars as a way to spread the word on their company, but it can also serve as a great method of increasing website traffic when the site address is plastered on the side of a vehicle. Whether in motion or sitting in a parking lot, you are bound to entice curious individuals to take down the website address for later use.
8) When budget is of no consequence, a clever way to market a website is to create and pass out customized items, which feature the web address. A couple of options to consider include key chains, pens, air fresheners, bumper stickers, playing cards, and for the more zealous marketers – a small stuffed bear wearing a T-shirt displaying the website address.
9) During the holidays, sending out greeting cards promoting the website may spark interest. If you make it a habit to distribute quirky, clever cards – you may establish a cult following – which easily translates into an increase in overall website interest.
10) When looking for something truly eye-catching to spread the word regarding your website – those who can afford the luxury – may hire a blimp to hold a banner that displays the website address. An increase in traffic will occur when people satisfy their curiosity regarding the spectacle that brought them to the site in the first place. The more colorful and bold the blimp – the larger the response.
11) DVDs are popular forms of entertainment. When you are able to create or pair up with another to produce a suitable DVD pertaining to the services or products associated with your website, you may include your website address for interested parties to explore.
An example of this marketing approach may involve a dog grooming website that promotes their site by pairing with a dog trainer who needs backing to distribute his or her dog-training DVD. While the website provides funds for the production of the DVD – they receive advertising credits on the outside of the DVD case with their web address additionally displayed throughout the DVD footage.
12) Music captures the attention of a wide range of audience members. Hiring a local band and holding a community get-together, such as a BBQ, is a great way to connect with potential consumers. This is also the perfect opportunity to pass out flyers advertising your product or services (displaying the website address, of course).