Basically they all boil down to a common strategy, get targeted leads to visit your sign up page, otherwise known as a squeeze page, and get those leads to subscribe to your list. The trick is finding the targeted traffic and convincing them to visit your squeeze page.
A huge resource of traffic that is highly segregated into groups or niches, is often left out of the mix. A common marketing expression is fish where the fish are, which means go to where your target lead is hanging out. The biggest pool of fish in the internet world is Ebay. The great thing about the traffic on Ebay, they are already searching for things to buy.
Ebay is the largest marketplace in the world. Ebay says that during any given month, one third of all internet traffic goes to Ebay. There are millions of customers on Ebay every day just looking to spend money. Those customers are self segregating. With the Ebay category system, you can pretty much target in on almost any niche you can think of.
The person looking for watches is going to be browsing the watches category. The buyer looking for sunglasses will be in the sunglass category. The person looking for information products will be in the information product category.
If you are selling ebooks, it's the information product category that you should be interested in. Prospective buyers who are in essence looking for ebooks and are ready to buy. How much more of a targeted audience do you need?
This method does not have to be limited to ebooks, although they seem to work the best in terms of list building from Ebay. You can build a list from any category your product would fit into.
What you need to do is entice the buyers browsing your category to visit your website. Now Ebay does not let you link to any external sites from auction pages but Ebay does allow you to link to external sites from your About Me page. As part of your auction sales copy, suggest they visit your About Me page where they can learn about you and find out how to get a free report.
On your About Me page you can offer a free report or ebook or anything else you think would entice your buyers to click the link you have on you About Me page that will take them to your squeeze page. Now you have leveraged your Ebay traffic and converted it into your website traffic.
As I said you can do this for any category. If you are selling watches, you might give away a report on use and care of watches, or history of watchmaking, or any information related to watches that your customers might be interested in.
Even though any category can take advantage of this enormous traffic machine called Ebay, the ebook business seems to work the best. If you are selling information products you have another way to build your list in addition to using your About Me page.
You can sell ebooks at very low prices to entice customers to buy. Then when it is time to deliver the product, you can send them to a download page where you provide them with an extra bonus for subscribing to your list. Just another way to get targeted traffic on your list using the incredible traffic on Ebay.
As part of your overall strategy, you should include Ebay in your traffic generating system. Remember, you need to fish where the fish are and Ebay is the biggest pool of fish in the world.
Waterman's Fountain Pens advertised as an independent company for nearly 100 years before being taken over by Sandford who still have the brand today.
By taking an overview of the headlines, you can understand how they can support the positioning of your company. Building credibility takes time and this is why it makes sense to consider the long term impact of headlines on your website, brochures, direct mail and advertisements.
By keeping in mind where you want your company to be in three to five years, you can create headlines supporting that desired positioning.
Now, Waterman's used two types of headlines during their most successful period (1900-1920s). One was just the company's name. This was acceptable as they were well known and had already been in existence over 25 years then. In today's climate, this won't really work unless you have a well known, internationally recognisable brand.
Now what is more important is their use of the short headlines. Here is a selection:
1900s The most important part of your vacation outfit
1910s Simple, Reliable, Durable, Inexpensive and Guaranteed
1910s The tool of opportunity
1910s An expression of intelligent appreciation
1920s Try Waterman's before you buy
1920s A letter a day while you are away
1920s One of these will fit your perfectly?
In the 1910s, they also used one word headlines such as Speed and Self-Regulating.
The headlines highlighted what the user would experience if they used a Waterman's Pen or, relating to the aspirations of those using a Waterman's pen.
This approach is still valid today. By understanding the feelings of your market, you are able to appeal to their aspirations or the fears to grab their attention.
Dig out all your headlines. Read them in chronological order, what do they say about your business?
Is it congruent with how you are positioning in the market place?
By doing this review, you are able to understand what is being received. You are able to change the words, the tone and the feel of the headline to fit with where you want to be in the future.
Remember, by maintaining true to the long game, you are building the future each day with every headline and every piece of material.
Both Ray Johnson & Karen Purves are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ray Johnson has sinced written about articles on various topics from Online Marketing, How to Sell on Ebay and Internet Marketing. To find out how you can INSTANTLY receive your own product, and follow a successful and highly profitable system to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller:. Ray Johnson's top article generates over 74000 views. to your Favourites.
Karen Purves has sinced written about articles on various topics from Sales and Negotiation, Finances and How to Sell on Ebay. Karen Purves is a leading marketing expert working with business owners to build the business inside them. Her passion is marketing and making it work for others. Want to know more ways to have more clients? Sign up for the. Karen Purves's top article generates over 6600 views. to your Favourites.