It was one of those 'stellar' or rather 'solar' California afternoons. The sky was a deep, dark blue -- a storm having cleared out the skies the day before. We walked through rows of Brussels sprout plants that were beginning to lean with the weight of the sprouts. Surfers were scurrying down to the beach. The waves, ten and twelve footers, were breaking several hundred yards out and rolling in just right.
We reached the cliff and walked down the narrow path which still slippery from the recent rain. What could spoil this perfect setting?
I kept thinking back to the management meeting I had conducted the day before. There were six of us seated around a conference table evaluating employees and discussing how to create an employee buy-out program. We were fifteen minutes into the discussion when one of the managers said, "I have to say something".
My first impulse was 'oh boy'. In the past when these kinds of statements came up it was something like --'I quit' or 'We gotta fire Joe'or 'Someone's stealing the coffee money'. But that wasn't the case this time.
"My best friend stopped by to see me last night," said the manager, "we went to grammar school together. The good news was that his company went IPO last year and he took home five and half million dollars. That was the good news. That same day he got the good news from his accountant he also got a call from his doctor. He had cancer; it had metastasized and was non-treatable. He had 6-8 months to live."
There was a silence around the table. After a pause I made some comment about how sorry we all were and went back to our agenda. I lay awake that night thinking about the peculiar occurrence at the meeting. I did not think about the buy out -- that was simple. I kept thinking about the cancer and the millions of dollars.
What would five million dollars look like? Could you go down to the Credit Union and withdraw five million dollars? Could you get the 5M in gold? What would 5M in hundred dollar bills look like? The truth of the matter was, the five million really did not physically exist -- it was just a bunch of bits and bytes on a computer database.
Sure the money could be spent but only because others gave value to the database. If it were wiped out by something like a computer bug, would it still exist? What if everyone said 'your bits and bytes aren't worth anything anymore to us?'
Then I kept going back to the terminal condition. Would he get to enjoy his money? Would he give it away? Would he throw one big party? Would he live lavishly as his physical condition deteriorated? Did his quest for the 5M contribute to his cancer? Did he work too hard and lower his immune system? Was it a cruel joke played by fate? Was the doctor only kidding?
The more I thought, the more absurd my ideas became. Nothing made sense and a hundred years from now, I thought, who would care? As I sat on the beach my editor (and life companion) looked at me strangely.
'All this pure air, sea and beach and you are not enjoying it,' she said, 'business problems don't usually get you this down -- especially at the beach.' I then told her the story. She shrugged and started looking for shells.
I never resolved this one and concluded that there really was no resolution. We are all animals and the price we pay for not being a rock or the sea is mortality. How we live is all we really have and how we die in a certain sense is rather insignificant. In the total scheme of things it matters very little.
So when our teenager acts up I really have to put it in perspective. Are the annoyances really important? How would I feel if he had the cancer? Or my editor? Or me? Some would care - some would cry but for most, life just goes on.
The next day I was reviewing a motivational tape in my car on my way to a client site. The speaker was talking about discipline and how we must manage our lives with discipline to achieve business success. And then came the clincher: "And some of you instead of being disciplined would rather spend the afternoon at the beach."
That's me, I decided! Sure I work hard and will work hard in the future. But I will take some time. Even 5 million dollars can't buy an afternoon at the beach.
The first key and developing million-dollar copywriting is to make sure that you have the right skills for the job. Many people will focus on copywriting as a potentially lucrative field but do not have the necessary experience or expertise for this area.
When you are looking to make a great deal of money in copywriting, make sure that you have a solid base of copywriting experience before you start to sell your services. If you have a solid base of copywriting experience along with testimonials and references from past work, you will have a better chance at being able to set your own rate.
To ensure that you are doing a great deal of copywriting, you will want to make sure that you are consistently prospecting for new business. As you are working on your current business and making your high rates, you'll always want to make sure that you have worked in the pipeline. This will ensure that you are able to consistently bring in high revenues while not having to have as much slow time at some other freelancers have.
To effectively develop and prospect for new business, you must make sure to have your own website and have proven marketing techniques so that you can develop your million-dollar copywriting skills.
You may be the best copywriter in the world but without a demand, you will not have a chance to prove your skills or bring in the paychecks that you want and deserve. There are many copywriters today who still do not have a website but this is just another way for you to set yourself apart from the competition.
Another way you can set yourself apart from the competition is to develop a niche. This could mean that you do a great deal of copywriting within the healthcare industry because you worked with in it for several years.
Hopefully this article on million-dollar copywriting will have a strong effect on you. Demand on copywriting comes down to the same fundamentals that all new businesses have: an ability to prospect and sell your company to others while building and maintaining a strong client base.
You will develop a strong client base by providing great work so that clients will come back to you for repeat business. This will limit the amount of time that you potentially have to prospect for business because you will have clients who will have consistent demand for it. For a company to survive, they must market and marketing requires copywriting. Marketing and copywriting are as essential to a company as oxygen is to human beings.
By developing a particular niche within a field, you will set yourself apart from others who are trying to do it all.
Both Jack Deal & Ronald Piper are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.