People have been using Google Adwords now for years. There are many people who have reported making six figure incomes or higher by simply using Adwords to drive traffic to their website. On the other hand, there are those people who complain on a daily basis that the price of Google Adwords keywords have gone up substantially since they were first offered and it's now getting very difficult to become profitable using Google Adwords. It really takes a marketer examining his offer, marketing funnel, and advertising costs of Adwords to determine whether or not they are not making any profit at all, turning a small profit, or banking huge returns using Adwords.

Since the birth of Adwords there has been many other avenues of advertising that social networks and search engines have tried to create using Adwords model.

In this article, I will specifically look into Facebook. The huge social network of high school students, college students, and many other individuals has grown by leaps and bounds since it was first created. Now that Facebook has a considerable amount of traffic they have decided to try and turn a large profit by offering advertisers the chance to advertise their offers on their network.

At first, they used a platform called Facebook Fliers. The platform boasted to be able to show your offer per thousand impressions. The rates were very cheap and on first looked it seemed as if it was going to be a very promising program. Well, as months went by, Facebook Fliers proved to be very ineffective for marketers. The main complaint now was that Facebook was charging only for impressions, and instead they should switch to clicks. The reason being is if a user “clicks” an offer it shows definite and genuine interest in the marketers offer.

With the advice of internet marketers all over the world Facebook switched to its newest program, “Facebook Ads.” Facebook Ads now charges each marketer per click instead of per impressions. With the birth of this program, marketers all over the world are boasting huge returns now using Facebook Ads. The CPC (cost per click) is low due to their not being much competition in niches and it seems as if this is the best model Facebook could have switched to.

The internet and advertising is constantly evolving, and it seems as if Facebook is right on top of the trends and how quickly things can change. I suspect that this social network will be around for decades to come and will be able to monetize itself very well by showing advertisements to its audience of close to 100 million people.

Now, it's time for YOU to cash in on the huge returns of Facebook Ads. My tip to you is to find an uncovered niche and take full advantage of it before someone else does!