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[T629]The New Search Engine

by Loredana Sargu, Lor

With all the advances and artificial intelligence applications Google has done in the last years, it is agreed they have set the standard to follow by other companies, in the challenge of developing the smartest search engine. So... What is next? Were do we go from here? The application of new techniques of Artificial Intelligence such as query expansions, object recognitions, and new natural language selections, will definitely impact how searches are performed and the capacity of the retrieval engines of learning even more based on stats info, therefore improving even further the machine learning process.

Keyword reliance on text based content ranking is not the only indexable content new comers are targeting. Images and video are areas were recognition, classification and scoring are maturing, opening many new optimization opportunities levels we didn't think possible in the past. So there is going to be more in the future of search results than just clusters of words in a document connected by links to other clusters. Also in the applications, object recognition like images would invaluable just to give an example to law enforcement, to find positive matches on open cases.

The biggest obstacle commercial search engines need to overcome is scaling given all the computational requirements of these technologies. That is why Latent Semantic Indexing (LSI) and other methods are simply impractical to implement, despite the incorrect believe of many SEOs outhere that they are actually in effect today.

When you are looking for that vital piece of information on the internet and there are loads of resources available, how do you zero down on the essential information?-you take the help of search engines. Type the keywords, press enter and voila, you have narrowed down the search to the most vital. Search engine is the essential tool for finding information over the internet.

With this all-important role that search engines perform everyday, usage of them reach astronomical proportions. Researches are being conducted continuously to find out how to make search engine operations smoother and more efficient and it has given rise to the concept of "Black Google". What is "Black Google" ? It is a theory that proposes that by changing the white screen of the popular Google search engine, from white to black, will result in considerable energy conservation. While a white page takes 74 watts to display, a black screen will use only 59 watts. The cathode ray tubes used in monitors, which are in vogue in countries like China, waste a lot of energy when they are displaying white backgrounds. The shift to black will therefore result in saving energy to the tune of 750 megawatt hours per year.

The benefits of a black screen also lie in the fact that it has anti-glare properties and is soothing to the eyes. When you are working in front of the computer for long hours, your eyes need to be protected from being over-strained and certain colors like black ,green, blue are more easy on the eyes than others. Certain search engines have already welcomed this concept, and are using black as the color of their screens. Slowly but steadily it is gaining momentum as a concept. This is the age of environment-friendly products with words like 'recycling' and 'going green' being the new age mantra. With the threat of 'global warming' looming over us, everybody is concerned about our precious environment and the means to protect it. And even a small step towards it is not insignificant in the long run.

As responsible global citizens, it is our duty to protect our environment in whatever ways possible for us. Taking the decision to turn to black screen may seem such a small change but it saves energy and does make a difference to us and our environment. So make your contribution towards protecting your environment today-every effort, whether small or big, counts.

Article Source : Search Engine Website Promotion

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Both Loredana Sargu & Diana Daniels are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Loredana Sargu has sinced written about articles on various topics from Finances, Search Engine Marketing and Site Promotion. Content Source: from