As you consider building your list you need to think about building your list and having a double opt-in list. There are often debates around as to whether you should have a single or double opt-in. Some people think that if you use the double opt-in you will find that not everyone will confirm that they want to be on your mailing list.
But, these same people forget some of the most important rules, if you are offering something so great which gets them to sign up, then you will find they will be looking for that confirmation email. Think about it for a moment, you want to build your mailing list. You know that the money is in the list, and they say that each member is worth around $1 a month. Now, the more subscribers you have the more your list is worth.
"How do you get people to sign up?" is the question that is so often asked. People keep repeating the same formula, put a hook on your page, and then get them to sign up. The hook might be a free gift, or the promise of something, but too often, people will sign up for the free offer, and then unsubscribe almost immediately.
You see, the question should be "How do you get people to sign up?" but "How do you keep people on your mailing list?" Do you see the difference there? People remain on a list when they know there is something in it for them. It might be financial, the biggest incentive you can offer them is, and why you would use a downline builder to do that. But it might be good content that will help build their business as well.
You need to know what the hook is that will keep them coming back for more. But, even better is when you have a viral network, who not only come back for more, but tell everybody they know that they should sign up and come back for more.
Are you seeing the difference in thinking here? It will make a huge difference to you as an online business owner. It is the difference between a three, four or five figure income each month. Yes, it really will take you to a new level in your business, as you see more and more people signing up for your double opt-in list.
But, you should also remember it isn't just about building your list. If you have people who are spreading the news of your business, then that will be easy to do. What you need to work on and continue to work on is the information you give them on a regular basis. It shouldn't only be great content, but also great products which you sell them. If you have products which are related to the content then you will see more and more income from your subscribers. Treasure your list, and work on keeping them rather than getting them to sign up originally.
As a network marketer myself, I know that relationship-centric activities are the ones where the most payoff lies in the long run. We all like to do business with those we like and trust. It has always, and will continue to be so for ever, until the end of the world.
The secret to success in Network Marketing is to continue to do those activities that the unsuccessful do not like to do.
One of those is to build relationships with people in a giving way, without ever stopping to count the cost.
Today's Internet marketing paradigm is one of the email marketer "squeezing" your email address in order to bombard you with email after email until you either buy something or unsubscribe.
Does this ring true with anyone?
This is the "drive it 'till it drops" mentality that I simply have no time for.
"The Money Is In The List!"
I hate this saying. It is complete BS!
In any business, and particularly the Network Marketing business, the money is in the relationships you invest in, develop, and then manage over time.
Relationships are what monetizes, not the numbers on your list. To illustrate this point, I have recently advised a client on a new product launch in an indusrty where a good deal of professional jealousy exists. The client had a list of nearly 30,000 people that had previously received free product information. They run a very successful home study training business, and the new product looked like it would be a winner.
It was a flop. We sold less than 100 to the list. This failure displayed the importance of a relationship on future sales potential. You see, the list owner had never taken the time to build a relationship with anone on the list. Every communication from him was by autresponder email, or an email blast with another sales pitch.
People become immuned to this nonsense very quickly.
As a consumer, I want value, not the next latest and greatest. I want some of you, not what you sell!
It is not about the massive numbers you build on your list. It is ALL about the quality of the relationships you hold under your custodianship.
Relationships require an effort from you. That is why most networkers fail. They are rarely taught the importance of this basic human need in business value generation. We are all human beings, and our basic needs must always be met.
Business or pleasure, we all love to be with those we like and trust.
I make my Blog available to all to take my regular posts, and become familiar with me and my values as a business owner and person. This "pulling" approach to marketing on the Internet will change the way we think as marketers.
Blogs are a Network Marketers dream come true. You can express yourself regularly to your target audience , and they will listen because they are "pulling" the information. It is not being "pushed" at them.
Naturally, the direct to desktop nature of RSS technology wins hands down over traditional email in my book.
Both Manishsingh9696 & Geoffrey Stroud are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.