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[T598]The Money Maker Recipe

by Josh, Jos

If ever you felt you need more money to augment your current income, Google Adsense is your answer. To be sure, simply displaying Google Adsense ads in your website will not fetch you cash. Of course you need a website, preferably one that concerns a fair amount of populace, but that is just the beginning. It is important that you strive hard to bring sizable traffic to your site.

What is Google Adsense?

Briefly, Google Adsense is all about display of Adwords ads on content sites that are part of Google network. In effect, two things happen in conjunction with one another. First, PPC (pay per click) advertisers using Adwords ad campaign have to opt for placement of their ads in content sites (the other option is search sites). Second, individual website owners must enroll with Google to qualify for displaying Adwords ads.

Google Adsense is thus an interface whereby enrolled web publishers agree to place Google Adwords ads on their websites in return for revenue that results when those ads are clicked on. In other words, the money so collected by Google from Adwords advertisers is shared between Google itself and website owners where the clicks have occurred. Google Adsense is therefore a win-win situation for both parties at no additional cost to website owners.

Let us now explore how you can maximize your earning through Google Adsense.

How to present your Google Adsense ads

For an answer, we will turn to Google Adsense help center [https://www.google.com/support/adsense/bin/static.py?page=tips.html#17954]. There is a pictorial presentation, called 'heat map', that elucidates ideal places for locating Google Adsense ads. In short, here are main points to consider:

- Ads appearing above the fold tend to perform better.

- Place ads directly above (the hottest place) and below content.

- Place ads as close to content and navigational pane, left side being more preferable.

- Place Google Adsense ads on content pages, if not on all pages of your website.

- Combine multiple ad units on every content page, focusing specially on rectangular boxes and skyscrapers and even link units, the latter in case of space constraint.

- A big advantage with Google Adsense ads is that you can use any color combination to display the ads. Experts suggest it is better to merge ad background with background color of your webpage.

Further, consider using same color for text and link as that of your webpage.

Maximize gain with Google Adsense ads

Like any money-making venture, you have to work incessantly to maximize your earnings from Google Adsense ads. After you have ensured proper appearance of Google Adsense ads on your webpage, the next thing to consider is organizing the ads in such a way that viewers are enticed to click on them. The main issue here is theme (or shall we say 'niche') of your content page and that of Google Adsense ads must coincide. For example, if the content page relates to the niche 'traveling in Himalayas', the Google Adsense ads shown need to center around this niche.

But all niches may not be popular. Therefore the trick is to discover those niche keywords that people frequently search for. There are many free and paid tools in the market that let you unravel popular search terms. None is more elaborate and helpful than the Adwords Keyword Tool. When you use the tool, try to dig out your niche keywords and build keyword-enriched content pages. Google Adsense ads appearing in those content pages are likely to be more successful in terms of visitors' inclination to click on them.

Adsense - Google's bounty

There are many tales that do the rounds as to how much Google Adsense will fetch you. A recent story (Google's hidden payroll, USAToday.com, March 28, 2006) cites quite a few examples of more than thousand dollars income per month through Google Adsense. Google itself flaunts success stories
[https://www.google.com/adsense/success] aimed at new publishers. Be that as it may, there is no doubt that web publishers can indeed reap rich bonanza with Google Adsense.

Blogging has become about the fastest and easiest ways to make money on line. Search engines love blogs, therefore your blog will get indexed fastest, leading to a huge source of income that's just setting waiting for you to get it.

Blogging was around two or three years ago, but it wasn't use
much for advertising. Until the last few years internet marketers became aware of the power in blogs.

You can find plenty of free to very inexpensive places to start a blog. A few of the top rated blog hosting services are Blogger, which is owned by Google, Wordpress and Moveable Type. If you already have a web hosting account somewhere, that runs cPanel & Fantastic, then you're in luck, because Wordpress blog software is just a couple of mouse clicks away from installing on one of your domains.

The easiest to get started and set up would have to be Blogger.com, since they are not only free, but they have a very simple step by step process for creating your blog. The only downside to Blogger is that the features that they offer are very limited. The upside to Blogger is that it's owned by Google, which is not a bad thing at all, if you know what I mean.

The most common ways that most Internet marketers are making a profit from blogs is by integrating Google Adsense into their blog. This is very simple to do and Blogger makes it even easier for you. You can also insert many other contextual advertisements into the blog such as Yahoo, Kanoodle, Chitika and many others as well as any other affiliate links you may have.

The other benefit to blogging is also the ability to add back links to your blog that point to your other websites. This is very important since the more back links that you have coming inbound to your websites, the better you will rank for the keywords you are promoting. You will also have to setup the proper keyword anchor links in your blog and on the pages of your websites that the links are pointing to.

Let's look at a summary of what needs to be done in order to take advantage of blogging.

First, you need to setup a blog either at Blogger or one of the other online services mentioned earlier or create a blog on your own domain name & web hosting account.

Once you have your blog setup, it's time to start monetizing it by adding in contextual advertising such as Google Adsense and or affiliate links. Now add in some targeted keyword anchor links that point back to your other websites.

All you have to do now is post to your blog a couple times per week and make sure that you are pinging after you make your new post. Sending out a ping is a way to let the search engines know that you have new content on your blog. The search engines will come to crawl your blog and start indexing your new content and follow all those targeted links that point back to your other websites. Are you starting to see how powerful this is?

Now just keep posting to your blogs and if you keep up with it and continue to add new content on a regular basis, you'll start reaping the rewards of blogging.

So, blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. And all the marketing research you can find will tell you that keeping in regular touch with your customers is an important component in gaining new business. So get blogging!

Article Source : Pg. 12

About Author

Both Josh & Mcrand are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Josh has sinced written about articles on various topics from Computers and The Internet, About Web Hosting and Domains. . Josh's top article generates over 33100 views. to your Favourites.

Mcrand has sinced written about articles on various topics from Affiliate Programs, Adware and Web Development. Author:William McRand:http://http://mcrand-blogadvertising.blogspot.com/.blogspot.com/ isdeeply involved in Internet Marketing (Affiliate Programs). He has takenhis love of marketing , developing web sites and blogs to the top in hisma. Mcrand's top article generates over 14800 views. to your Favourites.