I know they need even more help when I ask them to describe their target market and they say: "everyone in the world".
I know it's going to be difficult to get quality traffic for this client's web site when their business has multiple products and services with very little relevance to each other.
Lack of focus is the most common mistake I see in business in general and from people trying to optimise their web pages. It's a natural mistake to want to rank on as many keyword phrases as possible.
The logic is that you want to get as many visitors as possible so that you can present your compelling offer to them and hopefully convert them into customers.
This is the "general store" or "shotgun" approach and in the 90s during the era of keyword-stuffing, hidden text and doorway pages this approach worked pretty well.
The trouble is that traffic does not equal sales and these days it's just too hard to optimise a web page for multiple competitive keyword phrases.
The most successful SEO campaigns I have done were focused on one keyword phrase per page to a well defined geographic area for a very focused business offering.
They were successful in ranking well for search terms that motivated buyers in the target service area were searching on.
Users of search engines have become far more sophisticated with their search terms. For example, say someone living in Sydney was interested in buying a new canvas awning for their house. Five to ten years ago they may have searched on a single word: "awning" or even "canvas awning".
These days they are more likely to search on a complex phrase like "Sydney canvas awning suppliers" or "canvas awnings Sydney" or even "Sydney awning installers".
They have learnt through trial and error that by adding search modifiers like "canvas" and "Sydney" the most relevant results will appear.
How do you search for information on the Internet? I bet you are using more refined search terms to save time and improve the quality of your results.
The golden rule to remember is that the longer the search phrase - the more motivated the buyer. And that's what most web site owners want, motivated buyers and shoppers rather than browsers and accidental visitors.
Through investing time in keyword research it is possible to identify search terms that do generate significant search volume and are easier to optimise for.
Google has some excellent free tools to help with that research. A search on "free keyword research tools" will also lead you to many others.
Once those phrases are identified and tested the best approach is to build a web page for each of those phrases.
Each web page should stand alone and have it's own unique navigation menu link, title tag, heading and sub-headings.
Search engine marketing is no different to any other human endevour, be it business, sport or the arts. Focus wins.
?The title should be descriptive and highlighted for sustained interest. The first words should be the ones which are most searched by the customers. ?Keywords should be placed in headlines, first paragraph and subtitles of the content. ?Use the keywords in hyperlinks too. Search engines look for important keywords, and it helps when the name of the page you hyperlink to has the same keyword as in your hyperlink. ?Write the website content, concentrating on one keyword or keyword phrase on each page. ?Use the "add your URL" link found on the search engine site, submit your site to the major search engines. Having links with good quality sites get you top rankings with some search engines. It is therefore worthwhile to consider reciprocal linking with complimentary sites as yours.
Search Engine Marketing?Web Site Exposure When setting up an online business, it is essential that marketing be given due importance as in the case of any other business. This can be done very effectively by employing the latest strategy ? Search Engine Marketing.
It is best to get an online advertising company to handle the search engine marketing campaign. A good and experienced search marketing company gets you high online exposure. With their experience, expertise and knowledge of the Internet, the search marketing company can ensure that a viable marketing campaign is put in place for the on-line business.
The site design has to be theme-based with best keywords and keyword phrases to draw audience attention.
Exclusive search marketing ensures good services by hosting your website to good websites. They give you all day access to your files to work on the site so that you are always accessible to search engine visitation to your site.
After site design and hosting comes website visibility. An aggressive advertising campaign ensures a high visibility in more places for more search engines. A search marketing company will submit the site to major search engines and other sites, which rank the sites.
Once submitted the website should be maintained and monitored frequently. An updated site retains its top position on search engine and keeps up with the fast, ever-changing trends of Internet industry. A good search marketing services help the businesses attain success and meet its goals.
Both Squadron & Veronica Azam are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Squadron has sinced written about articles on various topics from Broadband, SEO Search Engine Optimization and Parenting. John Hacking is Product Manager for an . For. Squadron's top article generates over 8100 views. to your Favourites.
Veronica Azam has sinced written about articles on various topics from Search Engine Marketing, Credit Cards and Partnerships. Veronica Azam is an experienced and established ebay seller and ebook entreprenuer.. Veronica Azam's top article generates over 6600 views. to your Favourites.