Every florist is glad when days like Valentines or Mothers Day come cause consumers have been "tought" that these days they have to buy flowers and other gifts. Lots of people every year those days fill the stores to the satisfaction of all the dealers.
Inspired by this many business men have tried to multiply those happy moments by introducing additional days like Fathers Day, Grandfathers Day etc. Unfortunately for them until today those efforts havent brought the presumed results as for once more the public opinion proved that it cannot be manipulated as easy as some think.

Following and not guiding the client

This is how a reversed school begings slowly slowly to grow supporting that instead of "training" the public to new offers we should develop the possibilities of personal communication the internet provides so that we adjust our business policy in their way of thinking.
An example of this new tendency is the case of an american restaurant that send an email to 1966 opt-in recipients offering a special discount to those who print it and visit the restaurant on April 15th.
The clever restaurateur knew that on that day business was always zero as it was the deadline for filling their tax return. After the panic of the last moment most people would prefer to rest at home leaving restaurants,cinemas and other puplic places empty.
Thanks to this clever idea ("relax with a good meal and benefit from our discount") the restaurant managed to overcome the consequences of the dead day, filling and proving once more the value of combining an original idea with the use of good internet marketing tactics like email marketing.

Success doesn't always need high technology

Techniques like the one above have nothing magical or extraordinary and they can be adopted by many businesses without the use of advanced technology or delicate artistic creations. A simple mixture of fantasy ( to offer something different), patience ( to harvest and register those email addresses) and sensitivity (to feel the mental outlook and needs of the client).
Simple, transparent and really good offers towards the client are always "doomed" to succeed. And as the above example showed us, even a small business can easily combine them with the use of the internet, benefiting not only the consumers but its profits also.