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[T828]The Worlds Largest Shark

by Claudia Mann, Cla

Megalodon was the largest shark the world has ever seen. Initially researchers estimated this beast to be 80 to 100 feet in length. More recent estimates are in the 40 to 50 feet range and weighing up to 48 tons. This makes Megalodon one of the largest predators ever. In fact only the sperm whale is bigger! It would take seven African elephants at seven tons each to equal the weight of this extinct shark.

Super Size Me
This beast had no equal in the ocean and certainly nothing preyed upon it. Providing nourishment for 48 tons of raw powered muscle is no slight task. They probably dined on whales.

The Era of Megalodon
Megalodon was a giant shark that lived during the Miocene and Pliocene epics of the Cenozoic Era, between 2 million and 16 million years ago. Little is known for sure about these giant predators because all that remains of their existence are fossilized teeth. But what teeth they are! They range in size from 3 inches long to 7 inches long. Massive things that are bigger than a man's hand. It sets the imagination reeling. To put this in perspective a large great white shark measures about 20 feet long and weighs a little over 2 tons. A tooth from a shark like this is about 1.5 inches long.

Megalodon Teeth
Megalodon teeth are very much like a super-sized version of the white shark. There are some differences. The most notable of these is the darker chevron shaped area between the root and the blade of the tooth. This area is called the bourlette. Other differences are the serrations at the edge of the tooth. These are finer than in the white shark and more regular.

No Bones About It
The fossilized teeth are all that remains of this monster because sharks do not have bones. Their skeleton is made up of cartilage. This is what your ears and nose are made from. Cartilage does not fossilize well.

The Family Tree
The white shark is the closest living relative to the megalodon. This is well accepted but sets the stage for controversy.

The debate is over the relationship between the white shark and the megalodon. The scientific name is Carcharocles Megalodon. This is not universally accepted. The point of contention has to do with megalodon's family tree and whether it was a direct ancestor of the white shark or a great uncle on a different branch of the tree. Proponents of direct lineage want the name Carcharodon (same genus as the white shark). Others believe that though there are similarities, the differences suggest separate lines and so separate names.

Ever find yourself thinking that? When you watch something big on television, such as the Super Bowl, you see companies pulling out all the stops to air what they feel are the best commercials for their products. The commercials wind up being more talked about than the game much of the time, because businesses pack millions of dollars into these 30-second spots designed to be funny, or edgy, or whatever will get them noticed. As a business owner, you may be a little envious of the marketing abilities of these companies.

But should you be?

I'm not going to bash every commercial on television, because there's certainly some that are brilliant, and effective. But the point of advertising and marketing is to bring in more sales. That's it. There is no other reason to advertise or market your product or service. While people are talking about the commercials after the Super Bowl, how many of them are buying?

Do you buy a particular brand of beer because a bunch of frogs keep saying it on TV in a funny way?

Does a guy in a goofy costume get you out the door to go get a burger?

When a talking dog tells you to go get a taco, are you going to do it because he says so?

Some commercials are wildly entertaining, I'll admit that. But how many of them are doing what commercials are designed to do, which is increase sales? As a marketer, it drives me nuts to sit through millions of dollars worth of wasted money while watching the big game.

It can be disheartening to think that you'll never be able to compete with the "big boys". Well maybe you can't in terms of production value, but you can certainly put together effective marketing campaigns that can rival what they do in terms of return on investment.

The key is doing the basics of marketing:

1. Know your audience. Understand what they want, what they need, what they're thinking, and how they talk. Speak to them on their level, and you will see how effective you can be.

2. Solve their problems. The reason somebody purchases something is because it is useful to them. Your marketing campaigns need to show how your product or service solves a problem that they are currently suffering from. It creates worth.

3. Make it urgent. Get them to buy now! It does you no good to show them there's a problem and then not motivate them to solve it now with a good call to action. Demonstrate to them that this can't wait any longer – they need to buy from you now before the problem gets worse!

4. Make it user-friendly. It makes no sense to drive people to a website, and then they have no clue how to buy from you. Make everything you do clear, concise, and to the point. Don't cram in more information than what is necessary. If it's too difficult, they will lose interest, and you will lose a sale.

The next time you watch television, pay attention to the commercials. See how many of them actually motivate you to buy their product. You'll be surprised how many do not make you want to buy. It will also comfort you and give you the confidence to go out there and put together a marketing campaign that will blow the big companies out of the water at a fraction of what they are paying – just by sticking to the basics of marketing!

Article Source : Where To Apply For Toys For Tots

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Both Claudia Mann & Peter Geisheker are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Claudia Mann has sinced written about articles on various topics from How to Sell on Ebay, Home Management and Education Toys. Claudia Mann is a teacher, and a contributor to where you can find out more about. Claudia Mann's top article generates over 6600 views. to your Favourites.

Peter Geisheker has sinced written about articles on various topics from Medical Tourism, Home Management and Brochures. Peter Geisheker is the CEO of The Geisheker Group . Peter develops and implements strategic marketing programs for businesses of all si. Peter Geisheker's top article generates over 27100 views. to your Favourites.