These guys, or gals, really want you to buy a copy of their product. So they'll sweeten the offer up for you to drive that fact home and straight to your credit card or bank account. After all, they are in the business to "Make Money", right?
And, if they've already piqued your curiosity, see Dirty Tricks Volume I, then they know that you're interested in what they're attempting to sell you. So they try and make the deal better on your end.
That's when they really kick their selling into high gear by offering you some out-of-this-world bonuses worth -insert any dollar amount here- absolutely 'Free!' Cue flashing text.
Now I know you're probably thinking, "Shucks, I'd never fall for that kind of garbage!". Hmm, how many products "have" you bought from television adds? If you say none, well then congratulations! You are immune to this dirty trick. Way to go! And if you aren't immune, don't worry about it. I would bet that almost 98% of people aren't either.
The really cool thing about this dirty little monster is that it MAKES you want to buy their original product, even if you don't want or need it, just to get your hands on all those choice freebie gifts they'll give you. And all for the cost of the original product price.
What a deal!
Yep. That's what they want you to be thinking. Sure, you may not like or need the product they're trying to sell you, but all those things you're getting for free pretty much makes it worth spending 30 bucks.
Plus, even if you only wanted the bonus items, they still sucked you in to buying the original product to get your hands on them.
Internet Marketers use this one religiously too. Don't let 'em sneak it past you. Remember last time you signed up for that free report or ebook? And then after you filled out the form you were magically whisked away to a page that let you know you would be receiving an email to confirm you wanted to be included on their list? 'Cause that's the only way you could get the freebie?
What else was on there? Did you notice that there was probably either an ad for another product, we in the Internet Marketing world call this an "upsell", or a special offer that you would only see that one time, again, called a, what else, "one time offer"?
Or how about when another internet marketer releases a new product and one of their affiliates will offer you a special "bonus" if you buy only from them? They will pack those bonuses to the gills with products that you may want, and probably will, even more than the main product that is being sold.
Aha! The light just went on didn't it?!
If you don't have something like this set up on your freebie giveaway offers, you had better start. Otherwise, you're missing out on profits my friend. And a super script that will help you set up these one time offers is, of course, One Time Offer.
I highly recommend using this dirty trick for anyone trying to sell anything. Ever!
While I feel that these reports are necessary to get great website results, there are several things that come first. Let me share these secrets with you now?
Before you can start writing powerful Internet copy, you need to clear your head and get in touch with what I feel are the most powerful marketing principles you can learn. Marketing principles that have served me well?
It all starts with your attitude? You need to be excited about what you are doing! Excited about your product or service! Remember, if you aren't excited about what you are doing, your prospects won't be either. And you can't get someone to buy from you while you are putting them to sleep!
Enthusiasm is contagious. Most of selling is based on emotion. I don't care if you have a business-to-business website, don't fall into the trap of being stuffy. You still need emotion to sell no matter what you are selling and who you are selling to!
Over the years I've written tons of copy for the Lifestyle Fascination Catalogs. Most of the products were great, electronic gadgets I would want to own, and I was enthused with these products. But I still remember the day I was sitting at my desk looking at the photo for the Queen Ann end table with a top that was a clock face. It seemed dumb, and looked impractical and downright ugly.
So, assuming that many other readers would feel the same way, I had to put extra effort into countering any possible objections and finding all positive aspects I could. I played up the emotions with things like friends and neighbors being impressed with their good taste and the uniqueness of the product. I was able to turn my own attitude around so that I was enthused before I wrote the copy. By the way, they sold well!
While we are talking about selling, my opinion is you can't sell anyone! I hate to be sold, and I'm sure you feel the same way. Since we can't sell anyone, let's stop selling and figure out how to get someone to buy our products.
I hate sales people knocking on my door and calling me on the phone. But I remember two that got through to me and made me susceptible to buying. One day someone knocked on my door and I was greeted by his cheery attitude as he exclaimed that he was ?The friend I haven't met yet!?
And then there was the phone where the salesman started off being very friendly and I had the impression that it was an old friend calling. By the time I realized it wasn't an old friend, I was already in that ?call from an old friend? mode and I was wide open to buying something. This guy was good and did a good job. You have to be sincere to pull this one off.
So we need to sell by not selling! We need to come across as a friend. We do this by being friendly, using friendly emotional copy that addresses their needs, not ours. Now that their defenses are down, we can relate on a one-to-one basis and show that we care about them. Then show how our products will meet their needs.
People like to buy from friends. Show them we are friendly, be helpful and show a photo of who they are dealing with so they know there's a person standing behind the product. Be someone they can relate to with your friendly copy, by showing you are a real person who cares about them and being sincere.
Once you have this concept of writing copy that has the feel of a letter from a friend you are ready to tighten it up with the powerful Internet copywriting secrets and words that are available in my two new copywriting reports.
Both Jo Han Mok & G. Gilbert Carlson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jo Han Mok has sinced written about articles on various topics from self improvement and motivation, Network Marketing and Advertising Guide. Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!. Jo Han Mok's top article generates over 40500 views. to your Favourites.
G. Gilbert Carlson has sinced written about articles on various topics from Site Promotion, Email Advertising and Marketing. G. Gilbert Carlson is now sharing these website copywriting secrets with you?. G. Gilbert Carlson's top article generates over 2900 views. to your Favourites.