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[O67]Oil Painting Secrets From A Master

by Chris Carpenter, Chr

Writing profitable ads for Google Adword Campaigns is not difficult if you follow a few copywriting secrets. The first key to successful advertising writing is to understand the concept of features and benefits. Features are qualities of the product or service. They are descriptive words like yellow, strong, big etc. Benefits tell the customer what's in it for them. A benefit focused ad will mention phrases like will last long or easy to find when you need it.

When you begin writing an ad, write down a list of all of the features and then their corresponding benefits. Then put the major benefit of the product into a short sentence. Edit that sentence until you have a short phrase that conveys the same message. For example, if your product has a benefit of lasts a long time you can condense that same idea into the phrase long lasting. Delete unnecessary words in your ad like a, an, on and the.

Make sure to use the keywords in your headline. Google will put the keyword in boldface which will grab your reader's attention. The headline of your ad should be about benefits to your customer and not the business name. In fact, if you use a business name as a headline your click-thru rate will be low and bid prices will be high. Your ad should focus on your customer and what they want. If you can, add keywords to the second and third line of the ad as well.

Use your space creatively. With only three lines in an ad, you can run the second and third lines together to create one statement. You can also use the headline with the second and third lines to make a longer sentence. Every word in your headline should be capitalized, but avoid using all caps. In the second and third lines, use normal capitalization. Avoid crazy punctuation and wild claims in your ads.

The following simple formulas can be used again and again to create winning headlines:
How to ________ and _________
What _______ doesn't want you to know.
Get more _______ for less ______

Here's a look at those headlines formulas in practice:
How to smoke and not suffer the consequences.
What the IRS doesn't want you to know.
Get more fun for fewer dollars.

You must learn to ?steal.? Look at other successful ads for inspiration. Study good examples from other advertisers and substitute your own wording. All the top copywriters do it. You can keep a collection of strong words and phrases that can be used for a variety of products.

Pay attention to your word choice. A single word change in your headline can make your click-thru rate go from .07% to 5%. Try using attention grabbing words (free, new, genuine) and call-to-action phrases (buy today, save 50%, download free trial, sale ends tomorrow, buy today and save 70%, offer ends soon, hurry before they're gone). You can use action verbs (discover, retire, boost, increase, avoid, uncover, eliminate prevent), emotional words (cheap, sale, limited time, quick, easy, powerful, don't, lose out), and motivational words (?now is your chance,? ?you should know,? ? discover your potential,? ? make money now?).

You can also show how your product or service is unique with words like faster, wider variety, discount, most comprehensive and lowest price. Using 3rd party endorsements can also be helpful. For example, ?blows away Toyota Camry? says Auto World.

Another way to increase clicks on your ad is to use numbers whenever possible. Instead of using Make Lots of Money try using Make $847 per week. The more specific you can be the better. You can also be specific in the price. Mentioning the price in an ad discourages freebie hunters. However, if you have a free sample to offer that will eventually lead to a sale, use free but make sure to avoid capitalizing all of the letters or using an exclamation point (ie: FREE!!!).

It is essential to remember that the goal is not to be #1 on the ads page. Ideally, you want to be on the first page in position #2-#8. Why? There are lots of ?tire kickers? who click the #1 ad spot just to click it and have no real intention of buying. Fewer people do that to #2-#8. Shoot for being on the first page, just not in the first spot. Anything below the first page is a waste of your advertising dollars.

Since Google doesn't require you to list affiliate status anymore, you don't have to designate that you are an affiliate. You'll increase sales by removing your affiliate indicator, if you have one in an existing ad.

Finally, it is extremely important to test 2 ads simultaneously. Google will automatically rotate the 2 versions of the ad so you can tell which writing gets more clicks. When you have an ad that really works, try to beat it with another version of the ad. This technique is called ?beating the control? in the advertising world. The goal is to strive for better and better sales copy and winning ads.

To increase your Google Adwords campaigns? profitability use the above advice. You'll be presently surprised by the results.

“A Jedi's strength flow from the force.”

- Where does your strength come from?

Yoda is saying there's a force, a spiritual power, deep within us that if tapped into will give us the strength to tackle any situation that comes along. He knows that we are part of a larger force that's connected to the universe. We don't have to rely on our own physical and mental abilities only.

Sometimes there's nothing like having an extra source of strength to guide us when we feel we can't move one step further towards our goal. This inner force is what can help push us over the top and on to victory.

“A Jedi must have the deepest commitment, the most serious mind.”

- How committed are you to your goals?

You've signed up for several good (legitimate) affiliate programs but you're frustrated. It's been two months and you haven't made any money yet.

So, what do you do? You abandon them and look for something more lucrative.

While you jump from program to program, have you ever thought about why you weren't successful with the last one? Why are others making money with programs you've abandoned?

Yoda knows that we must make a serious commitment to our goals (in this case: making money with an affiliate program) and stick to it.

By giving up too soon and not committing yourself to success, you ensure your own failure.

“Size matters not.”

- Don't be afraid of starting out small

Yoda is physically very small, yet his inner strength and wisdom is enormous. When Yoda calls on the force you can imagine how much energy must be going through that small body. Yet, he is able to control it and make it work ‘for' him.

Size doesn't matter when you've got the hidden force of intelligence, agility, enthusiasm, and determination on your side.

So don't worry about starting out small with few resources. That will not determine your success. Your belief in yourself will.

“The dark side is quicker, easier, more seductive.”

What is the dark side of online marketing?

- MLM scams, pyramid schemes, get rich quick opportunities, SPAM

Yoda knows that we are easily lured and tempted by offers from the dark side.

Who of us has not been tempted by the idea of easy wealth and more freedom to enjoy our lives, while lazily sitting around and doing nothing of value to earn it?

Beware of the dark side. It will lead you to a life of empty promises and even emptier pockets.

“No! Try not... Do or do not. There is no try.”

- Make up your mind to take action!

You always hear people say, “I'm going to try to do this or that.” The word TRY is very wishy-washy. It allows us to have an escape hatch from taking any action.

For Example:

You've got a great idea for a web business that you're really excited about. You've done your research and found it's a perfect little niche area that won't require a lot of start up time or money.

You've talked your idea over with several people and they're all very enthusiastic and can't wait to see it up and running.

You've registered your domain name and found the perfect host for the site. Now all that's left is for you to fill your web pages up with interesting content and your product pictures.

The next day you sit down at your computer and you... hesitate.

You're frozen by self-doubt.

Finally, you convince yourself that your idea isn't going to work after all. Oh well, at least you tried...

Tried to what? Get started?

Yoda is advising his Jedi to not let the word TRY be a part of their thinking. There is only the action word of: Do

You either DO something all the way or don't do it at all.

May the force be with you.

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About Author

Both Chris Carpenter & Donna Monday are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Chris Carpenter has sinced written about articles on various topics from Marketing, The Internet and Debts Loans. Why are some people getting rich working from home on the internet? For Tips and information on how to make money online visit Chris's website. Click Here: