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[O33]Of The Apparel Industry

by Nor Nan, Nor

Interest in fashion apparel is on the continuous rise and so are the concerned opportunities and the competition. It is comparatively easy to earn degree in apparel designing, merchandising and apparel marketing, each of which focus on the different aspects of the apparel industry. As the industry of apparel is continuing to grow, there is an increasing need for specialized and educated staff in the apparel world. Those people who have the valid and appropriate degree education in apparel will be able to market their services effectively in this competitive apparel industry. Becoming an apparel designer is a dream career for a large number of people but only those who have the artistic ability and a serious determination for their job will succeed in this industry. He or she should have an eye for the lines, colours and textures and an ability to bring their thoughts to life by way of drafting. Once the final sketches are complete, the designers have to choose the right material that can be used to make the final product, after which the pattern cutting and sewing together is needed.

The apparel industry involves designing, advertising and selling of the fashion clothes. An apparel marketer should have a widespread knowledge of the apparel industry so that he or she is able to identity which design will be appealing to the target market. The apparel designers and marketers are the ones responsible for recognising and identifying the upcoming trends and being familiar with various consumer groups. In a way, the apparel marketing industry connects the apparel designers to the general public by tracking by regular consumer buying habits. An apparel marketer then comes up with the advertising campaign for targeting their specific consumer groups that might like to purchase their products.

Apparel marketing and merchandising work hand in hand. The merchandisers are responsible to buy the clothes and present them in the stores. One of the biggest parts is to create displays for helping consumers want to buy those products. Basically, apparel marketing is the selection of clothing lines and choice of how they will be presented in the market. Apparel is a career, which combines the business aptitude with an artistic eye. It is one of the most potential career prospects in today's world and we can see that the apparel designed by some well known designers are worn by the most famous and rich thus making them a status symbol. Since this job is all about creativity and art, it also enhances the aesthetic sense of a person. In addition to that, the high demand of designer clothes in the market promises good money and name in the industry.

In the apparel industry, each apparel designed has a specific purpose, theme and target market of its own. The work of an apparel designer is not only limited to designing clothes but also extends to fashion accessories like jewellery, shoes and bags. After a formal education of apparel designing, you can also start your own business of designing clothes for people. Starting what the person learned during the course, he or she can further add his or her new thoughts and creativity in the apparel and give something that is unique in itself.

In the perspective oflingerie's, men are only left to wonder, 'boxers or briefs' whereas; a woman'sphysique being sculpted and adorned in a unique way of its own, offer a wideassortment of choices. The market for women's wear lingerie is beingmanipulated by the advent of modern technologies and fabrics that make newdesigns, and innovative intimate wears. These products have a higher profitmargin than any other regular apparel. New trends in lingerie and fabric emergeexclusively from Europe and predominantly from Franceand Italy.Franceis at the forefront of fashion lingerie's. Designers in France givemore focus on rich looking fabrics, vibrant hues, laces, and embroideries. Justas their fashion, French lingerie's also exhibit richness and elaborateembellishments that are preferred worldwide.

French Lingerie Industry Overview

France contributes to the origin of theword 'lingerie' which in French means 'washables'. French lingerie's come insophisticated different lines; basic, sexy, and flirty, fitting every season.The designs are akin to both classical and modern look, and make a woman fit inline with the trend, while rendering her to 'stand out'. They are available ina wide range of materials, tailored efficiently in different cuts and types,styles and colors. Their lingerie making techniques are based on centuries ofexpertise.

Currentlingerie industry in Franceis valued to be $3.1 billion USD, and is further expected to increase by 0.8%consecutively for the next five years. French consumers spend about 13 billioneuros a year on the purchase of lingerie's. A lingerie industry survey statesthat French women spend 20 percent of their fashion budget on lingerie's. Sale of lingerie's account to 18% oftotal sales of women's wear apparels in France. On an average, a Frenchwoman buys five lingerie's in a year and one night gown every 19 months. Womenin the age group of 15-34 purchase more lingerie items than women of other agesspending $92.4 annually on the purchase of intimate wears. Women in the agegroup 50-64 have a bigger budget and spend more than $100 a year for thepurchase of lingerie. Much contribution to the lingerie industry comes from thewomen of this age group. Comfort is the prime consideration behind theirpurchase. French women are sensitive towards tones, textures, and preferpractical fabrics that are easy to care and non allergic. They like softfabrics with micro fibers. Corsets, especially brassieres comprise the largestsegment in the lingerie market.

Exquisite Brands from the FashionCapital

Over thepast decade market trends have changed offering creative products. Brands likeDolce, Gucci, Dior, and Gabana have expanded their market through these typesof products. Several stores and boutiques in France specialize in unique itemsof French intimate apparels. Agent Provocateur is a classic and couturelingerie brand. UScompanies have good opportunities in this sector, and have superior brands thatappeal to the preferences of the French consumers. Warnaco's Lejaby, CalvinKlein, & Warner's, Sara Lees's Playtex, Dim, & Wonderbra, and VFDiffusion's Bestform, Lou, Variance, Bolero, & Vassarette, enjoy a goodmarket in France.US are predicted to have a promising market in France as French consumers arebecoming more receptive to American fashions.

However,domestic brands do have a strong hold in the French market. The top fiveintimate apparel brands in Franceare Lejaby, Simone Perele, Chantelle, Aubade, and Barbara. Domestic brands likeLise Charmel, Ravage, Rien, have a reputed market. Brands of Swear and Audreyhave a sales figure three times more than imported lingerie's. Brands like PourMoi and Chantelle have achieved good revenues. Sold in more than 50 countries,Chantelle is the top French brand in the world.

What is Hot in the French LingerieMarket

France offers a fashion fiesta oflingerie's for the fashion savvy women of today. Brassieres with cut seams,molded shape and nave embroideries, transparent body suits, classic demi-cupswith underwire, intimate wears in ultra simple shapes with decorated graphics,camisoles with transparency and layering are a few items that sell in themarket like hot cakes. Lingerie's made from fabrics of fine opaque knits, voileknits, organza, blended woven stretch products, and fine tulle fill the storesin France.Cotton, linen, microfibres, laces, and tiny mesh fabrics also have their sharein the making of these garments. Appealing intimate apparels in shades ofindigo, cobalt lavender, tone-on-tone colors with hues of pink, red, andorange, opaque & translucent white and pastel tones of parma and blue arethe shades most sought after by 'French mademoiselles'. There is a resurgenceof fashion of the early 40's and 50's among the French designers. Sensualfabrics with subtle lines in complementing hues have made their appearance.Aubade lingerie's exhibit the grace of the geisha in soft, feminine intimateapparels. Flower motifs supplemented by leavers lace demonstrate an intimatefeel.

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Nor Nan has sinced written about articles on various topics from Gifts for loved ones, Shopping and Keyboard Synthesizer. The article is written by Nor Nan. Please visit following websites for more useful information about and. Nor Nan's top article generates over 40500 views. to your Favourites.

Fibre has sinced written about articles on various topics from French Vacation, Small Business. http://www.fibre2fashion.com is B2B Marketplace of Textile, Apparel & Fashion Industry provides Textile & Apparel Buying Selling Leads. Also offers Textile & Fashion Industry Articles, Market Watch Reports, Textile Fashion Jobs, World Trade Fairs Director. Fibre's top article generates over 4400 views. to your Favourites.