The poster child of this new era is probably Bugaboo. The brand has managed to revolutionize the stroller industry by gaining broad adoption of their radically different design and vivid color scheme despite a price three times greater than traditional higher-end strollers used to sell for.

This new type of competition has been considered a great threat for brands like Maclaren, Peg Perego and other traditional stroller manufacturers.

Maclaren has the added handicap of being known for the simplicity of its design and a traditional British inspired color scheme, making it hard to innovate without departing from its core identity.

This is why many were eagerly awaiting the next move from Maclaren in designing its 2007 line of baby strollers. Well, the new is now out at many stroller retailers and it won't disappoint for 2 main reasons: the british brand was able to strike a wonderful balance of audacity in design with designers like Starck, great style thanks to a new very contemporary color scheme, and yet was able to stay true to its origins of simplicity and efficiency.

The colors still include some classics like navy, crimson red, black, or grey/ charcoal but adds some newer options such as flame orange, coral pink, coffee brown, plum, cherry, etc. The most notable addition to the line is the Maclaren Techno XLR which is introduced as the SUV of Maclaren's. The manufacturer picked-up on the trend of children staying in strollers longer and smartly designed the new model around this trend.

Of course the classics such as the Maclaren Volo 2007, the Maclaren Triumph, or the Techno XT are still there in their new and improved 2007 versions.