Multi Level Marketing (MLM) has been around for a long time—Tupperware pioneered the concept way back in the 1950s. Things have changed a lot since then, but the basic MLM sales model remains the same, which is to say outdated. One would think that there has to be a better way—and there is. The old school MLM approach revolved around selling a product of some type through an ever-expanding downline of distributors. To build the downline, a MLM old school marketing participant had to find and cultivate leads—more often than not friends and family—and then convince them of the parent company's value and its products. If it sounds difficult and a bit uncomfortable, it was.
Today, almost 60 years later, things haven't changed all that much in the MLM universe, except that now there are a lot more MLM companies competing for the same demographic target—the money-motivated entrepreneur looking for a better life. It's still hard to recruit friends and family, and sometimes, quite frankly, the products don't really work all that well. The downline comes and goes, people who were excited lose interest, and the whole pyramid, from the company on down, gets a little shaky. In most cases, there is very little the MLM marketer can do about it, because from the very beginning, the customers are buying the company, not the person.
One thing that has changed, however, is that the Internet has spawned a whole new MLM model. People can communicate more effectively, marketing messages can be literally promoted to millions of prospects, and products are evolving from supplements and soaps to sophisticated and useful informational tools. The name has even changed—properly executed, MLM should now be called attraction marketing. Attraction marketing is based on two things—selling yourself as a leader first and then selling your system. In attraction marketing, you don't build a downline so much as a core of loyal followers, who also happen to be your customers.
Attraction marketing is about leadership, because in the attraction marketing model, people don't join your opportunity, they join you. Which means that if you are promoting an information product, to be successful, you need to be committed. Your customers—your disciples if you will—are depending on you for training and leadership. You on the other hand, need to be selective about who you work with, by choosing only those who prove to be serious and motivated about making money online.
Attraction marketing is not necessarily any easier than MLM, but for the right person, it's a lot more effective and rewarding. It's about believing passionately about what you do, and then leading people to share your vision. Not everybody can do that well. But for those who can, success is right around the corner.
It's pretty exciting news. Because if you can master this simple alternative job finding strategy you can blow your job search competition out of the water! Here's how.
First, you know there are all kinds of traditional job search techniques. You've probably tried most of them. You know, like writing and rewriting a resume, mass distributing it to some job sites, emails and regular mail, answering lots of advertised openings, maybe contacting some agencies and recruiters.
If this is what you've been doing, then you also know it takes a lot of time to manage. And a lot of time while you wait for results which can often take weeks and months.
But there is a better way. And a lot faster! It's called the alternative job search system or non-traditional career advancement. It's called ?alternative? and ?non-traditional? because it bypasses the old-fashioned traditional approaches in favor of strategies that are more consistent with the way employers make hiring decisions and the way jobs are offered TODAY.
There are many exciting alternative job search strategies. Most of them are outlined in the non-traditional career advancement bible: ?The World's Fastest Alternative Job Search System!? When you master these simple strategies you can be entertaining job offers in as little as two weeks.
One of these exciting alternative strategies is learning how to use blogs to identify organizations that are consistent with your job search goals. And even more specifically, discover the names of hiring decision-makers who could be your next boss.
It's worth taking the time to sift through the amazing variety of blogs to find the gems that are loaded with industry-based news, information, tips, observations, philosophy, gossip and, yes, even jobs. Company blogs are often loaded with useful information about company expansion, new product development and introduction.
The reason this information is so useful is because it becomes the basis for targeting a selection of decision-makers you want to approach. Under the new rules of alternative job search, your immediate goal is NOT to write and rewrite a resume. But to put together a portfolio of carefully thought out benefits you bring to an organization going forward and answers to the hot-button issues an employer would like hear from someone he/she is interested in bringing on board as a member of the team.
So, don't waste your time blowing your horn about what you used to do for someone else. Employers ultimately really don't care. Instead, use the blogs to put together a proposal that shows very specifically how you can make a difference. When you do that, you will be light years ahead of your competition!
Both Eduardo Hernandez & Paul Megan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Eduardo Hernandez has sinced written about articles on various topics from Multi Level Marketing, Internet Marketing. Eduardo Hernandez is an online business and marketing coach. He grew up in Los Angeles, California where he still resides. He spends most of his time providing training to other network marketers.. Eduardo Hernandez's top article generates over 1600 views. to your Favourites.
Paul Megan has sinced written about articles on various topics from Employment, Careers and Job Hunting and Employment. Paul Megan writes for EEI, the world-class pioneer in alternative job search techniques and non-traditional career advancement strategies . . . since 1985. Grab our stunning FREE REPORT: ?How To Find A Job In As Little As 14 Days!? Click on RSS for insta. Paul Megan's top article generates over 60500 views. to your Favourites.