When you're starting a new home business career, you really need to think about redesigning your business card. The truth is a business card can assist people in making assumptions about you and your company. So, you'll want to be sure your best foot is put forward with a great new business card. After all, a business card is something that can say a lot.
In fact, in many Asian countries when you exchange business cards with someone it is very serious. Asian business people take their business associations very seriously and will not freely hand out cards to random patrons. When they do hand you a business card, it is done carefully with the front of the card facing toward the recipient. They would never dare give a wrinkled or dingy card to someone, as they feel a business card directly represents their business in a minor way. In addition, when an Asian business person does hand their card to someone, the person is expected to fully inspect the card for a moment. If someone accepts a card and doesn't take the time to fully look at the card, the business person is offended greatly.
In America, people take their business cards much less seriously. However, if you think about it a business card is indeed a direct representation of your business. Sure it is only 3.5 inches by 2 inches and will easily fit in a pocket. But, it can also be the first impression you make on a client or a potential customer. Think about these tips when designing your new business card for your new home business career.
The main thing to remember when designing your new business card is to keep it simple. You want to get your main points across (your name, business name, phone number, and address) before thinking of anything else. The design of the card can be colorful if you'd like, but it should not be overwhelming with color. It should be done tastefully and look professional.
You should think about the colors and the style of your card. You want your business card to relay who you are and what your business style is. For example, you if you're a business person you wouldn't want to have balloons on your business card (unless your company is a birthday d'cor firm). Be sure your cards match what you do and who you are.
Some of the industries biggest names are saying that the biggest trend in business cards today is the use of the back of the card. There are many things you can do with the back of a business card. One thing that is increasingly popular is the addition of a small calendar on the back of a business card. People are more likely to hold on to your card, in case they need a calendar on the go. So, although it would cost a little more per card to have them printed, using the back of the card can be a positive marketing strategy.
I know that data entry is an extremely daunting task and pretty much no one likes to do it (except some crazy Virtual Assistants or admin types out there which is why you want to delegate this to THEM!) so either it doesn't get done (ever) which means no one gets 'mailed' any follow up or marketing materials or the data entry might get done but 99 out of 100 times no one follows up enough!
Therefore, these leads become cold or old, right?
Meaning they have forgotten who you are for the most part. - Some of you may think it's ok to simply add them to an email newsletter list now that you're finally getting around to doing one, right? WRONG!!!!!
- Some of you decide to mail them, but what do you mail them? A sales flyer, brochure or promotional message to get them to buy now or call you, right? WRONG!!!!!
- Some of you simply do nothing and wonder why THEY AREN'T COMING TO YOU, right? DUH!!!!!
Then you can develop a mail and email (opt in email) campaign (yes, a campaign, meaning more than ONE attempt!) to reintroduce yourself to your list of contacts and start rebuilding that relationship with them again. But ONE attempt will NOT work, you know that right?
And the goal is NOT to sell them in this reintroduction, you know that right?
Your goal should be to get them on your email newsletter list for one - send them to your website to opt in! (What? You don't have an opt in box on your website that's easy to find and submit???? Oh no....well, now what are you going to do? This is crucial, get on this!)
Sounds easy huh? But are you doing this effectively? Do you want to? Do you want to transform your website into a lead generating machine and your follow up marketing system into a sales and cash register? I can help you do this; I've done this for hundreds of other entrepreneurs like you but you have to take action now!
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Both Dustin H. Cannon & Katrina Sawa are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dustin H. Cannon has sinced written about articles on various topics from Marketing, Multi Level Marketing and Small Business Marketing. Dustin Cannon, of Next Level Enterprises, LLC is a successful Internet marketer working with top leaders in the home business and Internet marketing industry. For more information on a great business opportunity. Dustin H. Cannon's top article generates over 12100 views. to your Favourites.
Katrina Sawa has sinced written about articles on various topics from Website Traffic, Internet Marketing and Start Online Business. (c) Copyright 2009 K. Sawa Marketing International. Katrina Sawa is an Award-Winning Relationship Marketing Coach who's helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues an. Katrina Sawa's top article generates over 18100 views. to your Favourites.