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[N125]Need To Stay Awake

by Charles Mclean, Cha

We are living in dangerous times. To know this, all you have to do is flip on the television, the radio, or read your local newspaper to hear one horror story after another. No matter where you live, or what you do for a living, everyone is at risk. Understanding what personal protection is and how you can use it to stay safe should be a primary concern for everyone.

Literally, from the moment you wake up in the morning, anything can happen. From being assaulted on your way to work, to your wallet and/or purse being lifted, or to walking in on a robbery in progress when you just wanted a cup of coffee. Crime happens not just everywhere, but it happens all the time. To be sure of your personal safety, you have to realize you are not living in a bubble.

So, what do you do to protect yourself? The first answer sounds simple. Be aware of your surroundings. No matter how secure you may feel at any given time, always be on the lookout for anything out of the ordinary, any potential of something unsafe. Some general tips are:

Be aware of where you park your car. Always park in a well-lit area as close to the building you are entering as possible. Remember, what looks secure during the bright light of day may not be a safe place once dark.

Do not leave your keys in your purse or pocket when approaching your vehicle. Have them in your hand and ready. Not only will this allow you a quicker entry into your car if there is a problem, but also keys can be used as a self-defense weapon if necessary.

If someone looks suspicious to you, avoid him or her. Do not feel silly for stopping at a very public, secure place until the person moves on. This is especially important if you are out walking or jogging by yourself. Also, always vary your schedule when possible, from the time you head out the door to the path you take.

Do not be an easy target. If you walk with your eyes on the ground, it is obvious you are not paying attention to your surroundings. If you have headphones on with music blaring in your ears, you may not hear someone approach you until it is far too late to be proactive in your self-defense.

The above tips will help you in staying safe, but what do you do if/when your personal security is violated? There are personal protection devices widely available. Find a reliable source of information and learn all you can. Once comfortable, make the choice of which devices you will use. These could include anything from a basic stun gun, pepper spray, mace, a personal protection alarm, and/or many other types of protection devices, from alarms to weapons. When you have made your choice, keep the devices on you, or within easy reach, at all times.

Remember, personal security is something we all have to be concerned with. Be aware. Be vigilant. Be ready to defend yourself if the need arises.

But, how do you do that?

It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it.

And, it's pretty hard to keep the ball rolling if someone hears about you once and then you disappear after that.

Lots of people are "out there" getting that all important first visibility through networking, doing presentations, handing out business cards, and even getting a visit to the web site. But too often, there's no way to maintain the contact.

Call It A Need To Be Loved.

You see, for my business, I don't want my clients and prospects to forget me.

When they have a marketing issue to be addressed, I hope they think of me first. When someone in their network of contacts has a marketing challenge, I hope they think of me first again.

The best way I've found to maintain this kind of visibility is with a "stay in-touch" strategy.

A stay in-touch strategy is designed to keep you top of mind with clients and potential prospects. Keep in touch with your clients and prospects over time, and you'll build more mutually beneficial relationships.

And, the key to making this work - ignored by virtually all small businesses - is to focus on providing information of value. Simply calling every four to six weeks just to "check in" and "see how things are going" won't get it done. Yes, you'll stay visible, but you might just be a visible pest.

It's Easier Than You Think.

The good news is that this strategy can be a whole lot easier than you think.

Let me tell you why I believe this to be so.

I was given the opportunity to submit some articles to an incredible resource called eZine Articles.com. I went ahead and submitted nine things I had already written that I thought would make good content for the web site's purpose. But to be honest, I sort of submitted them and forgot about it.

Then about two and half weeks later, I received an email from a career, business and life coach in Ohio (I'm in Kansas City). She had picked up one of my articles and created a link for it on her web site. She also asked me to take a look at her submitted articles and consider reciprocating.

So that's what I did. Bingo, instant article that I believe provides subscribers to my own eZine some valuable information to put to use in their businesses.

What's My Point?

If you've been thinking about starting a newsletter, or an eZine, or would like to have valuable articles to share with clients and prospects in order to stay visible - you can get started today!

You don't necessarily have to be the creator of all that valuable information to stay top of mind with your clients, prospects, referral sources, and alliance partners.

You can start to generate that continued visibility you desire by becoming "the provider of information."

Article Source : Pg. 6

About Author

Both Charles Mclean & Kevin Dervin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Charles Mclean has sinced written about articles on various topics from Home Security, Marketing Strategies and Home Security. Charles & Sheila McLean are the owners and operators of Curious Collections. The mission of Creative Collections is to provide a wide variety of personal protection devices to both individuals and businesses alike. They offer safety devices from Pepper. Charles Mclean's top article generates over 22200 views. to your Favourites.

Kevin Dervin has sinced written about articles on various topics from Marketing, Marketing Strategies and Small Business Marketing. . Kevin Dervin's top article generates over 6600 views. to your Favourites.