One of the most common problems of websites is how to persuade their viewers to do the ‘call for action’. Really, it can be hard to make them click that purchase or subscribe button. First, you have to give them the details. These details include their needs, wants and benefits that will accrue them. But how do they should end their visit? Is the decision a sure GO or an awful NO?
To lead visitors to take your ‘call for action’ often means that your homepage can be used to channel visitors to a route of rich information and good choices. Websites are all about products and services. They revolve around these stuffs to direct viewers to their primary goal. It is hard to direct different types of visitors when there are lots of unrelated products and services. Therefore, how can web design lead the viewers to an affirmative consequence? How important is it? Actually there are pointers to do so and these pointers must be faithfully complied with.
1. Keep it simple. The goal is to direct the viewers to the ‘call for action’ thus, do not add up loads of unrelated images and contents. They will just make the viewers astray and confused.
2. Too short is not always so good. Information available should suffice the visitor’s cravings. Another, the ‘call for action’ must not be vague. It must be clear and convincing. On the other hand, contents must be subject to categories where they can be fitting.
3. Apply the principles of web design. Colors, images and contents, even without seeing them websites can persuade through the use if web design principles. Take your edge in web design and use it for the site’s advantage.
4. Give quality options. Make sure that these options will get their undivided attention so as to bag a sure go!
If you have these qualities then you can be sure that your site can strike the soft spot of even the most undecided individual in town! Keep the option burning and clickable.
In this article, we will go over writing content that interests and pleases both your readers and the spiders.
So how do you write content that pleases a visitor?
First, stick to writing content that is relevant to your site. That means that if your site is about Rock music, you should not have any content about dogs, as that only makes your site look bad and repels visitors.
Second, write content in an easy to understand, conversational format. Do not use big, fancy words just for the sake of looking smart or pleasing search engine bots. I can’t count the number of times I’ve visited a site with content that is so hard to comprehend that I do not wish to ever come back to that site again. You want to make a good first impression on anyone who takes the time to look at your site, so make sure your content is easy to understand.
Third, never ever write content that is long, dull, and boring. If the point you are trying to get across can be said more concisely in 500 words, than why waste another 300 words droning on and on about the topic? This is a huge turnoff to potential visitors.
Fourth, make sure that all of your content is grammatically correct. I know, this is hard because we live in the instant messenger world, where sentences like “how r u?", are thought to be acceptable. However, anyone who is well-educated will appreciate good grammar. Make your site shine in this department.
Fifth, don’t overuse keywords and keyword phrases. In other words, don’t make it blatantly obvious to the reader that you are trying to attract search engine spiders to your site. Make an effort to make sure that your keywords and keyword phrases flow into the content of the article. This is easier said than done, but can be accomplished with a little fine tuning.
But what about search engine spiders? How do I please them?
Search engine spiders are actually very easy to please, much easier than actual human beings. This is because search engine spiders aren’t subjective�"they don’t care what the subject is about; they just care about the number keywords and keyword phrases.
The only way you can possibly displease a search engine spider is by overusing a keyword/keyword phrase and making your site smell like spam. Search engine spiders are now more advanced than ever, and so they are better able to ignore sites that are full of spam. Too many keywords or keyword phrases that are blatantly there will hinder your site from being crawled by spiders.
Keyword density of 1-3% is generally considered to be good. Any less than 1% is bad and will make it harder for your site to get listed on search engines; any more than 4% makes your site look like spam. Keyword density is basically the number of keywords or keyword phrases in a piece of content divided by the total number of words. Before you write your article, take some time to make up a short list of keywords that are relevant to the topic at hand. Then try to naturally sprinkle them into your content, so that your content will please both the search engine bots and your readers. If you are able to do that, you will have a successful site in no time. Not only will the search bots love you, but actual people will, too!
Writing content that is good for both people and search engines is an absolute essential to making your site a powerhouse. So follow the rules above and you will be able to write excellent, pleasing content!
Both Maricon Williams & T. Detty are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.