Mystery Shopping – a “Mystery Shopper" or “Secret Shopper" is someone who is hired by an establishment to pose as a customer and report back to the owner how the service was, or other details (FACTS) that are requested prior to the shop. Then person (‘Mystery Shopper’) is then paid well for the assignment and gets reimbursed for their purchase, meal, or other goods or merchandise. Some companies pay as much as $60 per hour for the Mystery Shop evaluation. And most shops the “Secret Shopper" keeps the goods and eats ‘’FREE" at the restaurants, absolutely “FREE" of charge!
Why would an establishment or business pay for such a service? Great? It is because as a “Mystery Shopper" you provide fair, unbiased “FACTS", regarding the shop, such as customer service, the purchase process (transaction), greetings as a customer, how fast did it take to fill the order, and how knowledgeable was the waiter or waitress? This is only to name a few question. And it also depends on the shop – meaning what kind of business it is. The compensation also depends and the detail as well concerning the pay for the “Mystery Shop."
The whole objective with the “Secret Shopping" is to improve these services to satisfy potential (new ones) and repeat customer. The bottom line is this – increased revenue or sales for the business or establishment and “Happy Satisfied Customers."
The companies understand the small investment in “Mystery Shoppers" and will result in long term financial benefits for the business. The “Quality" they can provide = much success and “Genuinely" Happy Satisfied Customers.
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As a newbie mystery shopper, I was all excited to go to my first shopping location, complete my task, and collect my check. I was dispatched to three local gas stations. My compensation was reimbursement of my gas fills, together with a 15-dollar bonus per each completed assignment.
I had received detailed instructions how to pretend that I’m a regular customer – to behave naturally and logically without raising suspicion as to the purpose of my visit. I also had to take my digital camera along, and take pictures of whatever I found disturbing or contradictory to what was expected.
Mystery Shopping – Be Prepared to Grasp the Unexpected
Once at the first gas station, I proceeded to the counter to pay for the oil fill. Then, I noticed a reasonably large wet spot on the floor, probably a water spill that definitely appeared threatening to someone’s health. I immediately went to browse the chocolate bars, while actually timing how long it would take the staff to notice and wipe off the water spot. Reporting such situations in the mystery shopping report turned extremely valuable. Even though such situations cannot be predicted or included in the mystery shopping instructions, they provide very good insights to the true quality of customer services, the responsiveness of the staff, and its ability to manage crises.
How Secret Shoppers Conceal Who They Really Are
To tell you the truth, it was harder than I expected, but was a very thrilling and rewarding experience. I think I haven’t felt like that since my drama classes at high school and then at the college. The mystery shopping instructions are very helpful at the beginning, because they help you learn the basics of doing your mystery shop in the proper way. Once you master the main points and try to pose as a secret customer, everything becomes more easy and fluent. It won’t be a good idea to blush excessively, to look very surprised or to go around with your camera taking photos everywhere in a way that might be disturbing not only to the staff, but to the other customers too. And also, you have to remember that the purpose of mystery shopping is not to punish employees, but rather to show staff its weak points and show it the areas for improvement.
Mystery Shopping – a Serious Job Done in a Fun Way
Mystery shopping jobs for me was a truly amusing experience, because I was both playing a character and doing a serious job. Businesses rely on the mystery shopping feedback – that’s the reason why they are willing to hire mystery shoppers and pay them for shopping their premises. Providing reliable, exhaustive and specific feedback is crucial to make it possible for the management to formulate the right staff policies to improve both customer service and employee satisfaction.
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A101shoppers.com has sinced written about articles on various topics from Other Business, Fundraising. A101Shoppers.com is the “TOP" “Mystery Shopping" source on the internet for “MYSTERY SHOPPING." The data base and our reviews of the network are “TOPS". There are over 1,000 businesses that offer this “Secret Shopper" experience and many more companies. A101shoppers.com's top article generates over 480 views. to your Favourites.
Mike Smith has sinced written about articles on various topics from Financial Planning, Debts Loans and Credit Loans. I’ve currently dedicated myself to copy writing. I hold a BA in Economics, and I’m currently working as a part-time copywriter for a web design company. I’ve done extensive research on Mystery Shopping and other work-from-home opportunities. For more info. Mike Smith's top article generates over 49500 views. to your Favourites.