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[B71]Backgrounds For Business Cards

by Lynne Saarte, Lyn

You hear the term custom business cards you think about the traditional business card with contact information on it and probably not much else. Even when it comes to something like custom business cards the first thing to come to mind is still the basic image of a normal business card, because this is the most typical type of business card people get done.

But online business card printing actually deals with quite a bit more than this basic definition would suggest, and really any kind of card in the right shape will use a similar printing method, and is still technically a business card.

So let us get into the really custom business cards you might make if you want to.

The first kind that has been gaining quite a bit of popularity in the past few years is the loyalty cards people can punch each time they come into your store. When they make a purchase they get a stamp and after twenty stamps or punch marks they get something for free.

This is a great way of generating return business and encourages people to become more loyal to your company. Of course, this only really works if you sell something that people are going to be buying often. I doubt a car dealership could make much use out of something like this, though it would be interesting to see them try.

The next thing you can do is just make your business card into a coupon as well. When you hand them the card you have your contact information and everything on it but the card is also supposed to be presented to you for them to get a discount.

Something like this works well if you have someplace you want to put a stack of your business cards for people to take. That way they will have a good reason right away to come in and give you business. You might even put a time limit on the offer to encourage them to act quickly so they will not forget.

You can also have your business card double as an appointment card. This works great if you are going to be setting up appointments on the spur of the moment. Hand them a business card that has the appointment time on the back of it. Now they have a very good reason to hang onto your business card.

Lastly, you can use your business cards as mini surveys for people to take. Hand them out after a purchase was made with a mini questionnaire on it and tell them to give them back to you at a later time. A good way to encourage them to do so is by giving them a special deal if they bring the card back.

There are plenty more ways to make use out of custom business cards. It is up to you to find a way to use them effectively with your business.

Since the 19th century business cards were widespread among people of all classes with a business to promote. The earliest form of business cards, known as tradecards, were used as advertising materials and as maps used to direct the public to the merchant's store. Today business cards are among the most important marketing material that every business must have.

The business card is perhaps the best salesman that you can have. That is why it is essential that it contains much more than your name, address, and contact numbers and services. It should be designed keeping its purpose in mind – that is its being a powerful sales tool. So let's start with the design. If you want to create a business card that contains a photo with gradient colors you can try using a glossy paper to ensure that the cards are printed as good as they look on the screen. Or else, you can get disappointed with the print out.

In addition, if your card design contains background color or images, you can use papers that have gaps between them as these gaps will allow you to make up for the unavoidable elusiveness of the printer paper feed system. However, most stock cards don't have gaps so if you don't want to have trouble with printing, make sure your photos, images and text are at 3mm off the edge of the card. This way the minor printer imprecision will not destroy your business cards.

When it comes to printing, make sure that the paper stock that you will use is compatible to your printer. As inkjet and laser printer uses different technologies, it is important that you only feed paper type that is attuned to your printer choice. So for instance you will be using a laser printer, using a paper with glossy coating can cause damage to the printer. Hence, the right choice of paper stock will greatly affect your business cards print out.

Now let's come to the strategies you can utilize in business card distribution. Aside from the usual handing out of your business cards during tradeshows, conventions, meetings and the like, tucking them in your products before delivery can be a good idea. Say you are a florist. You can consider tying your business card around the flowers. Or if use bags in packaging your products, you can staple or tie your card on the outside of the bag. You can also include you cards in your letters and invoices. And if you are really crafty you can slip in your cards into your designs – you can include them in your greeting cards, emboss them with your rubber stamps or blend them with your other artworks.

There are endless possibilities when it comes to designing and handing out your business cards. You just have to know how to utilize these possibilities to your advantage. Remember that your business cards can be your best salesman, so make them represent you effectively.

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Both Lynne Saarte & Viojieley Gurrobat are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Lynne Saarte has sinced written about articles on various topics from Site Promotion, Business Cards and Ezines And Newsletters. For comments and inquiries about the article visit: ,. Lynne Saarte's top article generates over 14800 views. to your Favourites.

Viojieley Gurrobat has sinced written about articles on various topics from Marketing, Marketing and Brochures. . Viojieley Gurrobat's top article generates over 33100 views. to your Favourites.