You have your keywords that tells which search phrases searchers are searching for when they search for your site or/and your products, nevertheless you may need some stimulation to insert flavor and improve conversion. I have composed some words that I anticipate will inspire you. People don't see the equivalent things following they are repetitively exposed to them time and again. In online advertising banner blindness is the most celebrated example. People basically get used to banners that advertise something that is not worth their time, therefore they stop notice the banners after some time. The similar thing happens with terms that are used to make us do something. Hence, you need to adjust your action terms now and then to keep them effective. The problem for most writers is that it is enormously difficult to adjust the terms because of old habit. I have made this list of actions terms to help you adjust terms now and then to keep making your web copy effect full. Here are some examples on how you can vary desire and emotional words.
Indicating of Rational vs. Emotional: You might have heard the concept of right-brain and left-brain functions: The left hemisphere of the brain is the organized, analytic, critical side, rational; the right hemisphere is the creative, emotional, intuitive side, the realm of the imagination.
Most people buy on emotion, the more you appeal to the right side of the brain, the more you'll sell. You do this by using emotional words, not rational, bland and boring words. Here are a few examples:
Left Brain vs. Right Brain: pleased vs. happy, donate vs. give, omit vs. leave out, additionally vs. here's more/there's more, courageous vs. brave, demise vs. death, elderly vs. old, fortunate vs. lucky, difficult vs. tough/hard, tardy vs. late, select vs. pick/choose, diminutive vs. small, reply vs. answer, immediately vs. right now, accelerate vs. speed up, receive vs. get, requested vs. ask for, following is/are vs. here's/here are, concerning vs. about, perceive vs. see, intelligent vs. bright, strike vs. hit, superior vs. better, propitious vs. favorable, tidings vs. news, wealthy vs. rich, aid vs. help, fatigued vs. tired, facilitate vs. ease, obstinate vs. stubborn, I regret vs. I'm sorry, anticipate vs. expect, accolade vs. applause, completed vs. finished, attractive vs. good looking, disclose vs. reveal/explain, inform vs. tell, hasten vs. hurry, observed vs. seen, preserve vs. save, fearful vs. afraid, ill vs. sick, allow vs. let, challenge vs. dare, utilize vs. use, astute vs. smart, sufficient vs. enough, prevent vs. stop, gratification vs. enjoyment, combat vs. fight, jesting vs. joking, subsequent to vs. since, at an end vs. over, futile vs. hopeless, peril vs. danger, youthful vs. young, famished vs. hungry, perhaps vs. maybe, for vs. because, notion vs. idea, humorous vs. funny, stomach vs. belly, nude vs. naked, huge vs. giant, beneficial vs. good for, purchase vs. buy, manufacture vs. make, learn vs. find out, circular vs. round.