The fitness industry is one of the fastest growing industries, not just in the United States, but in the entire world. As there is more awareness amongst people regarding the health benefits of exercise and a proper diet, there is more desire to stay fit and healthy. Of course, being fit also means looking good, which is one of the biggest reasons why the health and fitness industry is growing at a phenomenal pace.

Fitness centers of all sizes and scope are opening all over the US, but the demand far exceeds the supply right now as going to fitness centers or health clubs have become a part of routine life for most of us. While this increase in demand is great because it means people want to get healthy, it's also great for those of us seeking a profitable business opportunity.

The concept of a home-based business for the fitness and health industry is gaining ground and acceptance all around the country. This segment is booming even faster than the big organized fitness chains with an ever-increasing market share of this lucrative industry. Of course, a home based fitness business doesn't necessarily mean having all your training and exercise done in your home itself. Some of the more successful home-based businesses use local parks or common areas for all their fitness activities, helping them get free publicity from general visitors to these parks.

Without the burden of a gym, these business owners have very low overhead and the freedom to run their own programs. Most personal trainers work out of gyms, and although it's convenient and safe, it surely isn't the best way to earn a living as a trainer. Why give away 30-50% of your client fees to the gym simply for housing the equipment? Think bigger! With a few pieces of equipment, you can give your clients a better workout than in the gym. Even with a group of 20 people, a few implements can go a long way if spaced properly in the appropriate circuit.

Also, some of the most successful companies have targeted a specific demographic or niche that has enabled them to grow at a much faster pace with low start up and working capital requirements. A good example of a niche market is the current focus on women's fitness. Just as women have dominated the customer base of the retail industry, they are proving to be one of the most profitable niches to target for the fitness industry as well. Women's fitness centers, such as Curves, are popping up all over the country, and they are doing extremely well. Other niche markets include working with kids fitness programs, senior citizens, or even a mother-child stroller class.

There are plenty of opportunities to develop a great long-term effective business in the fitness industry with minimal start up costs. But one thing you must remember is to first consult with an expert in the industry who can give you the initial guidance on how to setup your business, and perhaps more importantly, develop the proper exercise plan for your customers.