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Let me first start by telling you what MLM nowadays is not all about. It is not about grabbing everyone you meet or walk past and saying “Hey, I have a great opportunity for you”. It is not about trying to sign up every person you meet into your business. It is not about three way calls with you and you prospect and you sponsor. It is not about going to peoples home and putting on a company presentation. MLM nowadays is a lot different and anyone who thinks it encompasses the above will sadly miss the boat.
There are literally thousands and thousands of MLM opportunities out there, some good, some not so good but the ones that survive and thrive are the ones that are embracing the New Face of MLM. What is this new face of MLM I am sure you are asking. Well it is embracing technology in an ever increasing sphere. This technology primarily focuses on the Internet.
The good MLM's will have at a bare minimum the following characteristics. An automated lead capture page. This will capture your prospects information so you can follow up with them about your particular opportunity. An autoresponder that will send out a series of emails to your prospect about the opportunity and why it is going to be life changing for them ( and yes, I say life changing because if the opportunity is not going to be life changing then people will not join ). An automated presentation about the company and the products and how your prospect will benefit from either using the products or joining the company. Once your prospect joins, your MLM should have an automated system to train the now new recruit on how the business works and how to be successful with it. If your MLM has all of these features you are going to be getting involved with a company that is part of the New Face of MLM. This by no means guarantees your success but it does in so many ways assist you in your marketing.
The greatest problem with the New Face of MLM is the lack of personal contact. The process described above is great but you will notice in the whole thing there is no personal contact whatsoever. This is not good. Only the really really new people in MLM will not realize all their followup and training is coming from an autoresponder. Other people who have been looking at other opportunities ( maybe not even MLM ) will realize this is all being initiated by an autoresponder and will be longing for the personal touch. This is vitally important and has to be done to be successful. Now, I'm not saying that you have to pick up the phone and call everyone of your prospects and recruits, far from it, what I am saying is that you need to connect with them on a more personal level. This can simply be an email to start with saying G'day, just wanted to let you know I am are real person and this is a real business, here, look at my photo of me having fun with my kids. You know, something about you. This really works and will make the whole opportunity to your prospect real.
Let me explain. Most successful multi-level and network marketers have resources and assets such as cash, mailing lists, down lines, up lines and groups that they belong to or sponsor. Most of these marketers utilize their list for affiliate programs or to sell their own products or allied services.
The question arises is this the highest and best use of my resources? Over the years, most marketers have made a lot of friends and have large lists of loyal followings. Yet all that is done is to send offers to purchase other affiliate products or services. Though one receives their commission, in most cases there is no passive residual income that is generated by that one sale. In some cases that person may end up on another affiliate marketers mailing list or programs and thusly no payouts for you.
Let me transgress for a moment. When you built your down line, power line or legs, you have some challenges. The compensation plan for one, if engaged in a 1 or 2 up direct sales system, once your down line gets qualified you then transform from sponsor to competitor. Every time a new recruit makes their qualifications, you have to start all over again.
Consideration of volume requirements in multi level marketing is number two. In multi-level marketing, sales or unit volume qualifications, which may be difficult to fill, may end up losing more resources than you keep. You repeat the same vicious cycle having to recruit over and over again. You lose your resources before you even get started or in mid cycle.
Your down or up lines have to exhaust their money, time, effort and energy to reach their particular niche in direct competition with you. When you lose them, you may feel guilty like you failed them in some way, didn't live up to the promise, or worst yet they refunded and left with a bad taste in their mouth. I don't believe that is anyone's intent, I do believe that you want your people or team to win as much if not more than you. Blaming the individual for not sticking to it will not bring about a solution or make you feel any better.
The truth is we live in the now. The mortgage, credit card and bills for the home, have to be paid now. You lose resources because the income that is necessary to support and maintain even with on line business can be costly. Placing this aside your list of those who have succeeded and are still engaged with you can be helped to make more income for them and for you.
Leaving your resources up for grabs and money on the table is not the best strategy to grow your business. Abandoning your recruits and leaving them to fend for themselves is not a way of continuing a good relationship. As a multi level or network marketer these resources did not come easy. It took time, money and effort to build up these lists and resources. These resources are people, and they have people around them that are nothing but doubters, when or if they fail, their surrounding spheres of influence will say “I told you so.”
How does one break this cycle? Change your strategy by changing your thinking that is the answer. Let me introduce a new idea Web 2.1 Pre-Emptive Planning.
Pre-emptive planning resolves many issues. This strategy is a “know before you go.” Here's how it works: you go into your list and gather lets say a half a dozen or a dozen people. Qualify them to enter a business opportunity such as a 2x2 matrix with a weekly payout plan which also includes 4x6 global profit sharing matrix, which does not require any sponsorship for the passive residual income. There are a few of these out there just bear with me.
With your team gathered and ready to go, you sign up and the rest of your team signs up right after you, the order doesn't matter. The result is predictable, you will cycle and get a payout, which will most likely, if in the right plan, recover your initial investment plus some. The next move is to have each member of the team underneath you to sponsor 2 people (of which they would have already been working on even before they joined up) and then you cycle each time a matrix is completed under you. As the matrix fills so does everyone cycle underneath you.
Having a 4x6 global profit sharing matrix locks everyone into position for passive residual income. No one losses! The effort then can be focused as a team to add more people on for the weekly payouts. You then have synergy! Everyone can help to fill their own and the rest of their teams matrix.
This is completely preemptive, no cost until you actually have your team built, which comes from the resources you already have. You leave no money on the table, you recover your costs quickly, and you and your team are locked into a passive residual income which is built by the company.
But there's even more, with this preemptive planning you are now in position to form strategic alliances and joint ventures with many of your peers. This breakthrough approach reflects progressive, trendsetting, and creative thinking. The beauty of this is that you can keep building from your own current resources and manage it. No additional marketing would be necessary other than contacting you own following.
Now for the surprise, the product (should relate to marketing) enhances not only the profits generated by sponsorship, but gives more tools to each member of the group to market successfully to others.
Pre-emptive planning, creatively cross leverages your current resources, which maximizes your income. Your team benefits before, during and after the plan is initiated. No more lost resource if anything you will gain more resources to market even more products and services.
When you plan a vacation, you check schedules, locations, and accommodations you need. You bring with you those resources that you have on your trip. This is no different. Utilize your resources to the best advantage of all and your will increase your income by providing more service.