1. Create the content - record audio(s) and/or videos, write manual.
2. Determine what the product components will be: DVDs, Audio CDs, Data CDs, manuals, downloads, etc.
3. If CDs or DVDs are included in product determine packaging (individual DVD style cases, multi-disc DVD style cases, plastic sleeves in 2 or 3-ring albums, paper sleeves, plastic sleeves included in print binder, jewel cases, other).
4. If print component is to be included decide on desired binding method (3-ring binders including size, spiral binding, comb binding or perfect binding.
5. Determine if printed component is to include tabs.
6. Determine if any components are to be shrunk wrapped.
7. Determine if printed components are to be single our double sided.
8. Determine if printed components are to be printed black and white or color.
9. Determine if product will have any bonus items (physical or download).
10. Get pricing from your fulfillment company.
11. Begin lining up your affiliate and joint venture partners.
8 Weeks Before Launch
1. If transcripts are to be included get audio transcribed.
2. Get artwork developed for all printed pieces (CD labels, CD/DVD packaging, binders, etc.)
3. Proof all artwork.
4. Determine desired audio format for final product (.wav or MP3 files)
5. Inform your fulfillment company of launch date and quantity to be produced.
6. Decide if discs are to be thermally printed or paper labeled.
7. Develop complete assembly instruction document for your fulfillment company.
8. Provide your fulfillment company with at least two contact names with phone and emails to ask questions.
9. Continue work on affiliate and joint venture partners.
6 Weeks Before Launch
1. Format transcripts into final version (PDF or Word document).
2. Proofread your transcripts and other written documents.
3. Send transcripts and other written documents to your fulfillment company.
4. Quality check your audios and/or videos.
5. Write thank you letter to include with product.
6. Send all artwork to your fulfillment company via disc or downloadable links.
7. Convert MP3 files to .wav format.
8. Break audio into tracks and add front/back music if desired.
9. Send your fulfillment company physical address where you want product mockup sent.
10. Write sales copy for website.
11. Develop your website.
12. Continue work on affiliate and joint venture partners.
4 Weeks Before Launch
1. Determine preferred shipping method and notify fulfillment house.
2. Proof mockup.
3. Notify your fulfillment company if mockup is okayed or if changes need to be made.
4. Add the product to your online shopping cart.
5. Inform your fulfillment company of product name(s) which product may be sold under and accompanying SKU numbers.
6. Pay deposit on production job.
7. Continue work on affiliate and joint venture partners.
2 Weeks Before Launch
1. Setup and test the order notice delivery mechanism with your fulfillment company.
Launch Date
1. Make website live.
Post Launch
1. If your launch exceeded expectation notify immediately so additional units can be put into production.
The majority of business owners tense up when they are about to launch a new product. You aren't the only one. Predictably, there are just so many precise details that make up a product launch and all of them have to go just right. If this is your first one, you will stress out about every facet of the launch and spend innumerable hours striving to discover the superior way to do things.
Rest assured that these countless hours are not an afterthought. Taking the time to form a solid plan is the best thing that you can do to ensure the success of your new product launching. Having a plan will furnish you with the needed direction and can also function as a to do list as you advance upon the big day.
Basically, you want to formulate this plan to intentionally cover all of the bases that are essential. This will facilitate your preparedness for what ever circumstances might appear on launch day.
There are some things that you should be sure to include in your plan. These are just a few of the essential things that you must do to ensure that your product launch is the most effective. First of all, talk it up for a couple of months before the release. Make sure that people in your industry are buzzing about your new product long before it is available to them.
This is synonymous to how television stations promote new shows. People would have no idea that there was going to be a new reality series coming to the station if they didn't see commercials about it before hand. You should simulate this same concept when you are gearing up for your new product launching.
Your plan should also include plenty of testing before the product is set to launch. By all means, your product must be as close to perfect as possible before it becomes available to the general public. You definitely don't want any hiccups after the product launches.
It should not be hard to find good people that will be willing to test your product for free and give you extensive feedback in return. These people might be willing to fill out testimonials that you could use in your website. Make sure that you do all this testing well in advance of the launching, that way you will have ample time to fix any problems that may arise.
No matter how well you plan out your launch date, you can still expect to be exceedingly stressed. On the day of the launch concentrate on just specifically your new product and keep an eye on everything to make sure it is running coherently.
Keep in mind that it will all be over soon and if you have configured everything properly there should be no surprises. Plan well and it will go over like a breeze.
Both Bret Ridgway & Don Downes are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Bret Ridgway has sinced written about articles on various topics from Internet Marketing, AutoResponders and Internet Marketing. Bret Ridgway is co-founder of Speaker Fulfillment Services, a company that works with authors, speakers and information marketers to manufacture and distribute their information products. For more information go to. Bret Ridgway's top article generates over 720 views. to your Favourites.
Don Downes has sinced written about articles on various topics from Fitness, Network Marketing and Internet Marketing. Don Downes is an industry leading internet marketer who works with other successful business coaches who specialize in helping individuals create 6-figure incomes working from home. To learn more about creating an innovative. Don Downes's top article generates over 22200 views. to your Favourites.