Booklet printing is so different from all the other marketing collaterals because it contains a lot of information in a very small package. What makes print booklets especially attractive is that people actually read them and keep the print booklets for reference. They are handy, useful, and do not cost that much for the marketer.
So if you are thinking of having booklet printing as part of your marketing arsenal, here are a few tricks to make your project worthwhile:
People read. In any design project, it always follows that function is ahead of form. This means that your design should work in the context of your content. This is especially true if you are working on booklet printing because it contains textual content ? lots of it.
People do read. And if they cannot make heads or tails of what you have written in your content, your marketing collateral is nothing even with the most awe inspiring design. Typography should then be considered a design element, and as such, your design person should strive for readability at its maximum.
Too much is too much. There is such a thing as too much content. Although print booklets should strive to provide optimum amount of information, too much of it can also overwhelm your readers.
If you think your print booklet's pages seem to have too much information, then you thought right. Consider only those that are necessary and get rid of anything that can clutter your overall appearance. Always remember that less is more. It is becoming a clich?, but the fact remains that simplicity always gets more attention.
Work with the grid. Grids are made not on a whim; but they do have a purpose. The key to any good design is to work and stick with the grids you have in your booklet printing. The grids provide the balance and consistency in any design. For a standard set, start with a 3-column setup.
The font has a voice. And it sets the tone of your overall design. Your choice of typography says a lot of what kind of voice you would want your print collateral to have. The fonts you use the most provides the means to communicate your message. So choose your fonts wisely. Do not pick the first one you see; and do not settle for something that you think is nice but do not do justice to your message. It takes a while to get the right typography. But when you do, you are most likely to achieve the goal you have set out for your marketing campaign.
Demand for quality photos. As important as your content are the graphics you include in your booklet print. More than words, your photos and images provide emphasis to your message. It is just appropriate to demand for high quality stuff then. A good picture can lend a helping hand to increase the impact of your content. A bad one can ruin everything.
Just remember that there are no hard and fast rules when designing is concerned. For the most important tip ? always have fun when creating your print booklets. The more fun you have, the more likely that your collateral would reflect a positive image to your target clients.
Color can make or break an advertisement, whether a newspaper ad, postcard, or other form of printed marketing tools. Too much color overwhelms your message, while too little will not capture enough attention. The wrong color scheme can hide or disrupt the flow of your message and style. Another item to remember is that color on a computer screen appears differently than printed on a commercial printer. Avoid these common color flaws by following the rules below.
The Right Amount Many designs have two or four color schemes. Smaller layouts such as for business card or postcard printing need to use only two colors while larger designs such as brochures can allow for four colors. Make sure to use white space so as not to over do your colour scheme. Also, organize the shades. For instance, use a white background, black fonts, a red header box background, and a blue tips box background.
The Right Shade Choosing which two or four colors to use can be challenging. The perfect combination of colors should guide readers to the most important aspects of your layout first. While black and red capture attention easiest and blue and yellow are more subtle, each may produce different results when combined with other colors. Play around with the palette of your project until the most important information stands out the most. Also keep in mind your message and style. Use the right colors: orange for fun, green for growth, yellow for happiness.
The Right Appearance The default color scheme on a computer is RGB because these colors (red, green, and blue) are the primary colours of light. Since a computer screen operates with light, colors appear more vivid on the monitor with RGB. The problem occurs in the transfer to paper, which is why color printing companies use CMYK. Cyan, magenta, and yellow (with black thrown in for a darker black) are the primary colors of ink; therefore, printed images appear more vivid and smooth. Your design program should have the option to choose colors from the CMYK scheme. Just remember that your proof printed on paper will appear differently than on the screen.
So with these tips in mind, get to work creating that perfect mail out and use color to make your print design stand out from the rest.
Both Lynne Saarte & Kaye are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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