Does this sound overly dramatic? It's nothing more than the truth. In fact, large companies are so intent on making you buy that they have special classes for it. They run their employees through these workshops and basically teach them how to trick you into buying more.
There is the fine art of making displays which encourage you to pick items up and not put them down. There is also the sales script that every employee knows when you're about to check out. With this script, sales people can rush you into making extra last-minute purchases at the register, sometimes doubling your total order! And then there is the opening line, "Here, have a basket." Ever heard that? This 'basket trap' is a proven technique that makes people buy more, according to "Why We Buy" by Paco Underhill.
"Why did I spend so much?"
There is nothing wrong with a company wanting more sales, but often these stores' tactics result in buyer's regret. After the fog clears and you're heading down to your car, you start kicking yourself for spending so much of your hard-earned money. What made you buy so much, when you didn't need it, or even want it? Was it worth it? You feel uneasy because your natural sense of economy told you that you made a mistake.
Natural ingredients only available in high-end products are yours for just a few dollars.
But learn to make your own bath and body products and escape that corporate mind control. Instead of feeling guilty, you'll feel great about using natural ingredients and fine fragrances to create the highest quality bath and body products. Use exciting and exotic ingredients such as shea butter, mango butter, and botanical extracts, and use more of them in your own products. When companies claim that their lotion contains shea butter, it's often just a tiny percentage.
You'll be able to experiment with ingredients such as cucumber, horse chestnut, green tea and sea kelp extracts. These are ingredients that hike the price of commercial products sky-high, but you can get the same things for only a few dollars. Some of these ingredients are only available in extremely expensive, high-end spa lines, but you can use them at home.
Any fragrance you want.
And you're no longer dependent on the fragrances of the month; you can make your toiletries in any scent you want. Just like how an artist's palette has unlimited colors, you have an infinite selection of scents to use. Want aromatherapy products with essential oils? They are simple to make! Do you have a fragrance that you can't find anywhere but keep wishing companies would make? Now you can make all the products you want in that fragrance. And if you're absolutely addicted to scents such as Moonlight Path, Cherry Blossom, and Warm Vanilla Sugar, you can also make your lotions, shower gels, and bath salts smell like those fragrances.
Making bath and body products is easier than you think.
But can you do it? Absolutely, you can! Even if you're not a typical crafter or "do it yourselfer," you can get started easily. You don't have to make everything "from scratch" if that sounds like too much work; there are other methods that don't need chemistry knowledge, just some basic kitchen skills.
There are many resources dedicated to helping the beginner get started - websites, books, ebooks, and even the public library. Many people have learned to do this, and you can too!
The word "spa" is very popular today; however, most people don't know that in Latin it actually means "health by water." Sure, today there are many spas that do offer water therapy, but a variety of other options are also offered. Many of them include pedicures and manicures, facials, hair styling, massages, skin treatment, and even full body treatments.
It is a growing industry that generates $11 billion per year and according to the International Spa Association there were 136 million visits to spas in 2007 in the U.S. alone. That makes it the fourth largest leisure trade in the United States and with the continued attention that the spa industry gets in movies, television, commercials and advertising it is set to grow.
If you want to makes some money in this business, you may want to purchase a day spa, start your own spa, or even start manufacturing some spa products yourself, such as body scrubs, lotions, balms for exfoliating, bath salts and so on.
A number of handbooks and manuals, such as "The Handcrafter's Companion" can aid you in making your own spa products. Some recipes are even available on the Internet for you to try, like this one for salt scrub:
A jar of quality salt scrub could cost you $20 or you could make it at home by simply combining cup sweet almond or grape seed oil, a handful or two of sea salt and essential oils and voila, your own spa experience is at hand!
There are other great recipes that you can find online for facials, shampoos, footbaths, and even hand treatments. Many people that work in top quality spas actually put great recipes online. So, you'll be able to make products that are effective and reliable.
Now that you have the products that you wish to use and sell, let's review some ways of marketing them. "Spa" in itself is a powerful marketing word. The word as an adjective adds pricing and prestige value to a common product. So the moment you see a "spa tea" versus a herbal tea or a "spa manicure" product versus a simple manicure, you are bound to opt for the spa product.
Of course, when you package your spa products, it is important that you have packaging that looks great while making sure it is low cost. Consider going with something simple, such as cellophane for your packaging and then go with custom labels or tags that can be printed professionally and then customized.
Having a spa party at your home is a great way to market your new spa products as well. Let everyone try a bit of one of your new products that you have created. You'll need to set up the area in a way that it feels just like a spa for the best effect.
Consider having some nice signs that offer spa tips, such as dealing with dry skin, detoxifying skin and the benefits of it, as well as the healing powers of lavender. Play some soothing music and add a water fountain bubbling in the background and you'll have the perfect setting.
Now that you have the stage all set, you can have a great spa party that everyone will love. You can take the time to do facials for your guests or even manicures to help introduce the products that you want to sell. You'll also be able to get great feedback from the friends who attend.
Both Katherine Durkes & Jane L. Church are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Katherine Durkes has sinced written about articles on various topics from Beauty Tips, Women and Perfumes. Katherine Durkes has written 4 ebooks on how to make bath & body, perfume, and home fragrance products. She runs a website, a newsletter, and a Yahoo Group for aspiring craft business owners. Visit. Katherine Durkes's top article generates over 18100 views. to your Favourites.
Jane L. Church has sinced written about articles on various topics from Beauty Tips. Author Jane L. Church can show you how to easily without leaving home! Visit the "Handcrafters Companion" website for more gr. Jane L. Church's top article generates over 18100 views. to your Favourites.