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[P644]Price Is Right Audience

by Janice Jenkins, Jan

Often, your promotional tools don’t fit your target market. In fact, most of your marketing collaterals like your catalog printing piece get labeled as junk mail precisely because they don’t actually answer the concerns of the recipients.

To effectively send the right promotional tools to the right audience, you need to understand a golden rule for your direct mail project.

Hit the Right Target.

Marketing campaigns are a lot like love. In order for you to attract the right guy, you need to send out the right signals. Otherwise, you’ll have a heck of a time avoiding the attention of someone who is totally not your type.

Another scenario is that you’re sending out signals to the right guy but he’s not interested at all.

Marketing is like that. Either you send out the right message to the wrong target market. Or you hand out the wrong message to the right target clients.

Let’s say you’re a meat vendor. Your 50% price cut would fall on deaf ears if the one you sent it to is actually a vegetarian. Or your catalog of swimsuits would not be very appealing if you sent it during winter season.

The difference between junk mail and direct mail is the importance – junk mail is not important, while direct mail gets to the right person and considered as wanted mail. What you have to offer is important if the client you mailed it to can benefit from your product.

The key then to a successful direct mail catalog is to get your promotional tool sent to the right people. The right people would be more appreciative of what you have inside your catalogs. They would more likely open your pages because they have the need for what you have to offer.

So the first thing you have to do to make sure that you have the right promotional tools for your target clients is to understand your target market. Learn how your products can answer a need or solve a problem. Provide your target clients with benefits in your catalog printing copy and you’ll definitely get the right clients to appreciate your catalog.

Second, write a benefit-oriented copy. List your benefits in a way that is easy to understand. Not the features; just plain benefits. Provide your target clients with the things that he/she can have with your products. Make them want to respond right away to your catalog in a positive way.

Lastly, make an impact so you’ll stand out from the rest of the competition. Your print catalog will not be the only direct mail piece that would land on your target clients’ hands. So make sure that what you give them is better than what the others are offering.

In the old days, all you needed was a good product to make a lot of money. However, nowadays, because there are so many of the same type of products out there, selling your product all comes down to the way you market and promote it. Just making something that everyone wants is not enough. You have to find a way to show it to them.

Not only that, you have to find a way to show it to them and make them remember it. That way when they go to the store they are going to remember your product over all the other ones, and there are a few ways to go about doing this.

First, you have to know who you are going to be marketing to. You want to make sure that you can market your product to as many people as you can, but at the same time, still remember your hardcore fans. Take video game systems for example. There is a typical age range of about 12 to 25 year old people that play video games.

Does that mean that people younger than that do not play? No! Does that mean that people older than that do not play? Again, no! All this means is that most people are in between those ages, and those are the people that you are going to want to market your product to. You are going to want them to see that you know that they like your product, and that you are keeping them in mind. This is true for just about any product you make. However, age ranges will, of course, vary.

Next, you need to know hot to promote your product. It used to be enough to put your product on TV, and every one wanted it. Now the best place to put your product is online. This way you are selling to millions of people around the world without breaking your bank account.

With the potential to reach millions of customers around the world, promoting your product or service all over the Internet is a powerful method to skyrocket your business sales. The opportunities for advertising your business and products online are limitless and don't necessarily have to cost you an arm or a leg.

However, you have to look at who you are marketing to be able to place it on sites that they are more likely to go to. For example, if you are selling video games, you should not try and promote that on a gardening web site. You are going to want it on a game web site.

The key to success is targeting and qualifying the best prospect for your product or service. Its not your ad copy, headline or certain benefits, The most important part is your customer. By targeting the right people you give yourself a far better chance to sell your products or services online. Would you sell ice to an eskimos? Selling online is all about selling to the right people.

To Your Success!

Article Source : On Line Dating Site

About Author

Both Janice Jenkins & Serge Dandelin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Janice Jenkins has sinced written about articles on various topics from Business Cards, Brochures and Marketing. For comments and inquiries about the article visit: . Janice Jenkins's top article generates over 550000 views. to your Favourites.

Serge Dandelin has sinced written about articles on various topics from Marketing, Candida Infection and Computers and The Internet. Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ''How To Consistently Drive Thousands Of Targeted Visitors With Search Engine Optimization''. Download it free here:. Serge Dandelin's top article generates over 135000 views. to your Favourites.