There are many techniques hereby starting a home based internet business can become a pleasure to conduct. SEO or Search Engine Optimization is one of them. This is a tool which is used extensively to promote the ranking of your website. But why is the ranking of my page so important when starting a home based internet business? I have fantastic products and/or services, excellent customer service, personalized reply to queries and so on. In other words I am giving the best there is - and then why SEO is still important to rank my website.
This is a question which comes up many times when you are new to online functioning, when starting a home based internet business. You can judge the answer from the following statistics:
1. the traffic generated to a website, about 90 per cent of it, is through organic searches which are done with keywords on search bars on popular search engines.
2. Organic traffic far exceeds the number of traffic generated through all other leads put together, i.e. paid ads, banners, affiliation, etc.
3. If your website does not figure on the first three result pages of a search, you simply do not exist, because after that the surfer will key in some other keywords.
4. Even with the advent of so many fantastic and hi-fi methods, SEO remains the most efficient tool for promotion and also the most cost-effective.
5. Your website ranking can jump from 300 to the first three with just a small adjustment in SEO strategy and keywords. It is simple and extremely effective.
Looking at the above statistics and statements, you must have gathered a basic picture in your mind on how important SEO can be to your starting a home based internet business. Using the SEO to the best possible extent can always be done through professional web hosting service providers. When asking them to do so, keep in mind three key factors that optimize the SEOs:
1. Proper link of the title page to the website content: It is good to know that when starting a home based internet business you need a well worded title page with accurately descriptive keywords peppered in it. This will attract the attention of the top search engines and identify your website during organic searches.
2. Search engines use "spiders" to match keywords to the websites. Spiders will pick up your website based on the coding and markers your page has and its keywords. Spiders slow down when they encounter tables and incorrect codings. Hence, avoid tables unless strictly required and ensure correct coding of the web pages of your site.
3. Register with search engines manually. Your presence is directly tied up to the capacity of the search engine to recognize your website. Ensure you register manually as today most search engines will reject automated entries.
Google AdSense depends upon the content of the material in the web sites to be the key advertising selling point. The content brings people to the site to get information or to have questions answered. The rich content created by skillful and informative use of keywords about the subject at hand is what makes people stay at the web site and become clients or customers. The indexing and ranking of the pages contained in the web site is what allows viewers to discover what they will find when they go there. The more skillfully presented information that is available, the more opportunity to market the product or service. Layout Studies have been done about the best way to layout the Google AdSense ads. You can find information about which colors to use, whether or not to use borders on the ads, what shape the ads should be, whether the ads should be incorporated into the textual content of the ads and various other factors that make your AdSense ads noticeable yet not overwhelming. Every aspect of the layout is studied and confirmed by trial and error. In addition, certain types of layout styles will work well for one audience and may fail dismally when used for another targeted audience. Location Two main types of Google AdSense ads are often found on web sites. First is the text box where the ad is set apart from the content of the page by a border, white space, text size or color. Another type of location is that of blended ads. In this instance, the ad is blended into the text so that it becomes part of the content, yet the viewer can still click on the link and be taken to further information on the product in question. Since the English speaking world reads from left to right, and from top to bottom, it makes sense to place your ads in the upper left quadrant of the web page rather than in the lower left. Colors Using colors in your Google AdSense ads that either blend with or contrast with the general theme of your web page can make a significant difference in your click through rate. Much will depend on the theme of your web site, but better success is usually found by using colors that blend with the tone of your overall page. The best way to be sure is to test your presentation for several days and look at the statistics that result. Keywords With Google AdSense programs, the foremost thing to remember is that the site should not be created just for the purpose of collecting AdSense revenue. Use a web site dedicated to the idea of providing information about a subject that interests you and then add the advertisements that provide additional revenue. To do otherwise will reflect poorly on both the website and on Google and you generally will not be allowed to continue receiving revenue from Google with such an approach. Take the time to research the top selling keywords and use them in your own field for maximum profits.
Both Munish Kumar & Rabita.mandhan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.