Whether you realize it or not, making a purchase is an emotional activity. When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word is FEEL. The way you feel is an emotion. A few examples of emotional responses are: happy, sad, cozy, secure, etc. An item for the home might be purchased because it matches the surroundings perfectly and brightens the room (it makes you feel cheerful). Sitting on that sofa is so comfortable and cozy (secure). The car you are considering will impress the neighbors (proud). People buy things to satisfy their emotional needs.
Some words or phrases cater to these emotional needs more than others. Use these emotional trigger words in your titles, ads, emails, and sales pages to encourage people to buy. As proof, from which ad below would you prefer to purchase:
Ad 1) Sale, sale, sale! Free bonus – today only! Get a brand new XYZ Fishing Rod. Buy today and get our exclusive important fishing guide – Who’s catching What and Where. This handy guide is included Absolutely FREE! Easy Low Payment, Free shipping, Fast delivery! Your complete Satisfaction Guaranteed or your money back – no questions asked!
Ad 2) XYZ Fishing rod with fishing pamphlet – no charge to ship.
Both of these ads are selling the same thing. But, if you were like most people, you would prefer to buy from ad number 1. In that ad, all of the key words in the list below are used. Try using some of these words in your ads, sales pages, and emails and watch your sales increase!
1. Use the word "important" in your ad. People want important information that could change their life.
2. Use the word "guaranteed". It is reassuring to know that they are not risking their money buying a product that they won't like. They like to have some recourse if they are not happy.
3. Use the word "fast". People like immediate gratification and want fast results, fast delivery, fast ordering, etc. We value our time more than our money.
4. Use the word "easy" in your ad. We like things that are not difficult. People like easy methods, easy instructions, easy to use, easy payments, etc.
5. Use the word "free" in your ad. Everybody likes a free incentive to do business with you. Offer free ebooks, downloads, reports, etc.
Please excuse me now; I have to finish up here. You see, I saw an ad for one of those new XYZ Fishing Rods that I’ve just GOT to order…
When you are writing copy to promote your product you will want to grab and keep your reader's attention. The best way to do that is to utilize ?Power Words?.
Starting with the title of your piece you can utilize words that create a solid positive impact and attract your reader. You will want to carefully craft your copy with words that encourage the reader and entice them to read the rest of your copy. ?Power Words? are carefully chosen words which elicit a strong emotional response and have been selected to encourage a reader to continue through your entire copy rather than walking away after they feel like they know what the whole piece is about.
Words like Fantastic, Powerful, and Secret are power words that will cause your readers to want to stick around for more information. These words cause your reader to assume that the text will only get better the longer they read. This process takes place in most cases at the subconscious level, but is extremely effective when you are trying to convey an idea without losing the interest of your prospective client.
When we hear words like ?Secret? we immediately want to know what the secret is. It is how we function. Everyone wants to be on the inside and your reader will want to be in the know. Using the word secret will engage your readers until the very end.
In this fast paced world many people choose to read or disregard an article based on the attractiveness of the title and that is why adding one or two power words to your title can make the whole story attractive and minimize the risk of your article being overlooked. When choosing power words for your copy be selective and don't over do it. Overuse of these powerful little words can be a turnoff and come across as too fantastic.
Both Jo Mark & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jo Mark has sinced written about articles on various topics from E Books, SEO Articles and Make Money Online. GET YOUR OWN PRODUCT-MAKE BIG MONEY! CREATE YOUR OWN EBOOK IN 3 EASY STEPS!Order NOW for your FREE BONUS!Visit