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[P569]Power In The Media
by Mauro, Mau
Why is that?

Why is it that in 2007, people will grab the gun to deal with what bothers them rather than use their intellect? We have to assume that these people do possess some form of cerebral activity, since they can identify and recognize whatever, or whomever is the source of their aggravation. And thusly react accordingly in the simplest and most violent way possible.

Again, why is that?

Probably because they ? and this can be extended to include the general populace ? are told that things in general are dangerous, bad, and not like you and I. Hey, we're constantly reminded of how pathetic the healthcare system is, the ballooning of unemployment rates, and how (insert noun here) could possibly be linked towards maybe perhaps giving us a slight chance that potentially might give us cancer. Maybe. With news like that, I'm almost inclined to fetch my Smith & Wesson and sit on the front porch just itchin? to delete anything that crosses me wrong.

Think about this: most newscasts feature ?human interest stories.? Why then, are the stories that are, by definition, interesting to humans not shown at the top of the broadcast? Do the stories that are important to my dog take precedence over me? Are we living on the Planet of the Apes, therefore needing to wait until the simian population gets their news first?

No, of course not.

What we are living in is a 24 hour news broadcast of perpetual despair and doom & gloom. Is not the most depressing show on television the nightly news? Economic downtown, political scandal, violence, murder, and the occasional nipple shown on TV. And I can't change the channel because, according to TV, this is the world I live in. There's no escape, except maybe on that Mars rover. Oh wait, that cost 3 billion dollars, more bad news for the taxpayer.

Everyone it seems needs to proclaim bad news to get their message heard. ?We're protesting because,? ?we're here because,? ?this is a problem because.? Even George W. Bush, the friggin? President of the United States of America called a news conference to tell us that ?a blanket alert has been issued over a general threat.? What the hell does that mean? Did he really need to call a presser to tell us that? Was there not anything else on his mind that would have attracted the attention of the people besides a cryptic message stating that we're all in danger?

Maybe we're all voyeurs. Perhaps we want to see the misery that other people go through, in order to feel better about ourselves. Could it be that when we see that Ford stocks have dropped because their new minivan explodes when you start it, we need to go off on a rampage to sympathize with that poor soccer mom?

Bad news will always beget bad news. After Jack Ruby shot Lee Harvey Oswald on TV, nobody changed the channel because everyone was scared they might miss something. We see crummy things, we act crummy, and then we watch the crummy news to see if the crummy thing we did will be on.

How nice.

Yes, the world does indeed suck. Maybe all those moody teenagers have it right. Still, we can show ?em. How about news and information that is good and useful? ?Today on CNN, how to make fat free chocolate.? Wouldn't that be nice, rather than ?today on CNN, every person in the world is overweight.? I think so. Every nightly newscast should be read by the Care Bears. Newspapers should be written in magic marker. And you can only watch CNN, or anything like that after your bedtime story.

Yeah, that'll get great ratings.

The current Hoodia craze can probably trace its beginnings to November 21, 2004, when CBS '60 Minutes' did a program about Hoodia. In this program, correspondent Lesley Stahl traveled to Africa to try Hoodia gordonii for herself. She visited the Kalahari Desert of South Africa and spoke with a San Bushman. She then tried a piece of the Hoodia plant. According to Stahl, her hunger was suppressed, as she "was not even hungry all day." She concluded that natural fresh Hoodia probably did work.

If you browse Hoodia sales websites, you will find that they all proudly quote 'As seen on 60 Minutes!' They often quote Stahl as to the effectiveness of Hoodia. What they conveniently forget about is the second part of the program, where Stahl interviewed Dr. Richard Dixey, the head of the pharmaceutical company trying to develop Hoodia. In his opinion, the majority of products out there claiming to contain Hoodia in fact contain a tiny fraction of the active ingredient.

The '60 Minutes' episode was inspired by a BBC correspondent who traveled to South Africa a year earlier to investigate and sample Hoodia. He tried the plant and also reported that it decreased his appetite. This article is often quoted on websites for products claiming to contain Hoodia. Thus these two articles, which featured nothing more than anecdotal evidence and interviews with people employed by companies trying to develop Hoodia products, started the Hoodia craze.

The existence of these two reports was enough to spawn a series of articles in newspapers around the world describing the apparent miracle plant of the Bushmen of South Africa which would be the next big cure for obesity. The hype quite simply overran the evidence. Pushed by the marketing of Hoodia-based nutrition supplements, Hoodia achieved a brand awareness that far outshone any proven ability to aid in weight loss.

This of course led to the next wave of articles, decrying the great Hoodia scam. People started investigating several of the so-called Hoodia nutritional supplements, and found that those companies could not begin to justify the claims they were making. This led to the cautionary articles, which mix testimonials both for and against Hoodia supplements.

The greatest benefit of Hoodia seems to be to two groups, the nutritional supplement companies who sell it as a magical weight loss cure to anyone they can find, and the media, which is provided with a seemingly never-ending series of topics. It seems that our obsession with out appearance, combined with the ever increasing rates of obesity, continue to drive the search for stories of miracle cures. Hoodia is simply a great story.
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Both Mauro & Sadat Ali are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mauro has sinced written about articles on various topics from Computers and The Internet, Hoodia and Entertainment Guide. Mauro Flammini Visit Millennium3000 for , or about the. Mauro's top article generates over 1000 views. to your Favourites.

Sadat Ali has sinced written about articles on various topics from Hoodia, Writing and Hoodia. Sadat Ali owns a blog on pure hoodia at . Sadat Ali's top article generates over 3600 views. to your Favourites.
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