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[P575]Power Of Your Words

by Wendy Weiss, Wen

One of the participants on the call told me that she had been given the telephone prospecting script that her team leader uses to set appointments. The team leader was a highly successful sales professional who had been in the business for many years and made quite a lot of money. The participant, who had been in the business for approximately a week, told me that she was going to work with the script and "make it her own."

"No!" I cried out. "Don't do that! Don't make it your own!"

My reasoning? This participant was a beginner. She knew nothing about sales or prospecting. She had a script that was crafted by someone who was highly successful on the telephone. This particular participant did not know enough to make it her own. More than likely, in making the script her own she would eliminate all of the powerful, persuasive and motivating language used by the sales super star who had given her the script.

Some words are better than others. Some words are stronger and more evocative than others. When you are on the phone with a prospect, you have about 10 seconds to grab and hold your prospect's attention. If you do not do that within that first 10 seconds, your call is more than likely over. If you get through that first 10 seconds, that buys you another 10 seconds. If you get through that 10 seconds it buys you yet another... and so on... 10 seconds is not a lot of time. To get through those 10-second increments, you want to use the most powerful words that you have at your disposal.

If you are a beginner it is entirely possible, indeed even likely, that you may not be comfortable with certain powerful words or phrases. They may be very unlike your usual way of speaking. Even if you've been in sales for a while you might be set in your ways, accustomed to a certain delivery, and changing that might feel uncomfortable.

I've met many people who say they do not want to work with scripts because then they "cannot be themselves." Remembering that your prospecting call happens in 10-second increments, you want to be the very best self that you can be, every time. That requires preparation.

One of the things that I've always loved about being in is sales is that it is crystal clear. You always know exactly where you are. You are either scheduling appointments, or you're not. You are either closing, or you're not.

If you are new to sales and a successful professional gives you their script-don't change a word. That script will be your gold mine. If you've been in sales for a while and want to try out a new script, test it first. Your old script becomes your baseline. For example, make 30 prospecting calls using your usual script and keep track of the number of appointments that you schedule. Then make 30 more prospecting calls using your new script exactly as written. Keep track of the number of appointments that you schedule. At the end of those 60 calls you will know which script works better. That becomes your new baseline.

Copyright (c) 2007 Weiss Communications

So, you're thinking you want to start selling on eBay. Well, before you get started, there are certain things you need to know -- IF you want your eBay auctions to make healthy profits! Ebay Advertising Techniques It is a known fact that a business could never be successful without the aid of advertising. In fact, it is considered as the lifeblood of almost all kinds of businesses. That's why sellers and entrepreneur wannabes on eBay understand the impact of an effective advertising technique on their items listing.

Basically, the sale of an item on eBay is dependent on the so-called eBay keyword program. This program asserts the fact that the probability of an item to be sold is based on the keyword used by the seller.

The eBay keyword program suggests that the maximum number of keywords to be used in an eBay ad is 100, the least is 50. This is because the essence of the description of the product or the ability of the ad to promote the item against a thousand similar items is lessened.

This does not necessarily mean that the sellers will also limit the amount of keywords that they will use. The eBay keyword program further suggests that the number of keywords should be congruent to the identity of the product. That is, it should be very specific even down to the last details of the product.

For example, one seller may make his or her descriptive title and ad using the word "mobile phones". Then, another seller posts the same item but used the words "Sony Ericsson mobile phones". And lastly, another seller does the same but used the words "Sony Ericsson k700i". Applying the keyword principle, the third seller will most likely gain more exposure than the other two, such that when a person search for a Sony Ericsson k700i, that person will most likely be lead to the third seller's listing.

Choosing the best category for the product is another effective advertising technique.

There are those online shoppers who search items on the category first. The reason behind this is that they don't have any specific product in mind. For example, a buyer may be looking for a mobile phone but doesn't know what brand to have. So, it's a must that the seller places his or her item in a category that is active or is frequented by most buyers.

But the most important advertising technique of all when selling an item on eBay is to create a sales pitch that comes from the heart. Clich'd as it may seem but, in reality, it is the basic concept of selling. A good seller believes on the product that he or she is selling, other wise, he will have a hard time convincing people of he personally doesn't accept it as true. Sure, you can start your eBay business by selling items you find knocking around in your attic. It's a good way to get used to the whole eBay process. In fact, that's how a lot of people start out.

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Both Wendy Weiss & Alfred K.drews are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Wendy Weiss has sinced written about articles on various topics from Sales and Negotiation, Marketing and How to Sell on Ebay. Wendy Weiss, ?The Queen of Cold Calling,? is a sales trainer, author and sales coach who helps entrepreneurs, business owners and sales professionals gain confidence, reach more prospects, close more sales and make more money! Pick up her free report, ?H. Wendy Weiss's top article generates over 8100 views. to your Favourites.

Alfred K.drews has sinced written about articles on various topics from How to Sell on Ebay, Turtle for Pets and Detoxification. is a great way of making extra money.. Alfred K.drews's top article generates over 33100 views. to your Favourites.