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[P544]Portable Trade Show Exhibits

by M Kelly, M K

When you are designing your trade show exhibit you want to make sure you use the right displays and accessories to stand out from the rest. There are many types of displays available and you can also get custom designed displays to fit your needs. The type of display that will work for your trade show exhibit will depend on the size of your exhibit space. Trade show displays come in many sizes and can accommodate all types of trade show booths or exhibits.

Pop up displays are a popular choice because they are lightweight, portable and can be easily assembled and taken down. Pop up displays are good choices for smaller trade shows and can be used in larger trade shows with other displays. You can get pop up displays in either floor or tabletop models. Pop up displays are easy to transport and can be assembled quickly.

Banner stands are a great addition to your exhibit and can display additional information or graphics. You can use banner stands to attract attention to your product or to highlight a new product. You can get retractable banner stand displays which are very popular. Retractable banner stand displays make setting up and breaking down your trade show exhibit a breeze. These types of stands come in a variety of shapes and styles. You can get banner stands that are made of fabric or vinyl.

Your displays are the key to attracting attention to your products and services and using high impact graphics are essential. You want to have well designed, vibrant graphics to attract visitors to your exhibit.

You want your trade show graphics to be simple and clean looking. You want to try and avoid graphics with a lot of text and bullet points. You need to convey a message that can be understood in a matter of seconds. You only have about three seconds while a trade show attendee passes by your exhibit.

Bold colors are a great way to attract attention to your products and services. You want the color that is most vibrant in your company's logo to stand out on your displays. You want your design to have visual impact and to convey your message at the same time. One thing to remember is that more is less. One large dramatic image is much more effective than a lot of smaller images or a lot of words.

The types of displays you use and the graphics that you put on them is the key to having a successful trade show. You want to send a bold message that will stop a trade show visitor and make them want to learn more about your product or services. Your displays are the key to bringing in new prospects and to getting your brand recognized.

When you are planning your trade shows exhibit you want to make sure that you make purchasing high quality graphics as part of your budget. You can have beautiful displays but without the proper graphics your message will not be heard.

Here are a few suggestions that might be helpful
in planning your event:
1. Make your display larger than life! Big screen
monitors, large pictures, etc. The small items to
display get lost in a big room with many
exhibitors.

2. Create a LEAD SHEET for everyone you talk to
and take notes. I like the SWOT questions. Ask
them when they had their last dental visit. If
they have a dentist, ask them if they are happy
there.

3. If you have a table at your booth, put it at
the back against the wall, not in front of the
aisle. That creates a barrier. You want to
welcome people into the booth instead of you
standing behind a table.

4. Get out in the aisles and work the crowd. You
can't expect them all to come to you.

5. Get to know all the other exhibitors. Be
interested in them, first, and they will be
interested in you. They are there all day and
usually bored.

6. Don't sit down at your booth. Stay standing
and work in shifts so you don't get too tired.
Take the chairs out of the booth so you are not
tempted to sit.

I have actually seen people sitting BEHIND their
display so they don't have to talk to anyone!!!

7. Have a cute giveaway and/or drawing. Candy is
good. Sometimes you can find red foil chocolate
lips. Smile stickers that you can place on people'
s collars. We had some lipstick smile stickers
that look like someone has blotted their lipstick
and we would go around asking people if they had
had a kiss today. That was fun. Everyone was
coming to our booth wanting those stickers.

8. Follow up with the lead sheets. Ask permission
to contact people.

9. Collect E-mail addresses. Most people have
them on their business cards now.

10. Have fun! Remember your non-verbal is 93%.
Get the I personalities in your office out there
and PARTY!

Article Source : Trade Show Exhibit

About Author

Both M Kelly & Harriss Paula are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

M Kelly has sinced written about articles on various topics from Trade Show Exhibit. Mat Kelly is the president of ExhibitDEAL, a leading provider of ,. M Kelly's top article generates over 880 views. to your Favourites.

Harriss Paula has sinced written about articles on various topics from Trade Show Exhibit. Paula Harriss invites you to have the Dental Practice of Your Dreams! The cases you want to do with patients and team you want to work with. Paula can be reached at paula @ thecoachingcenter.net. www.dentalbootkamp.com. Harriss Paula's top article generates over 880 views. to your Favourites.