An audio book is an example. Instead of reading books, we now have recorded versions, even dramatized ones complete with sound effects. They are so efficient; you will never miss out on any of your favorite books. You can listen to them while you're stuck in traffic, waiting for your flight, and even while doing the laundry. Talk about multi-tasking!
So assuming that you are now convinced to get one for yourself, it's about time for you to know the things to consider before buying an audio book.
Make sure you know what type of format you want to get. First off, check what kind of media player you are currently using. This will narrow down the choices. If you have a cassette tape player, you should opt for an audio book recorded in a tape then. But if you want, you could also buy yourself a new portable media player.
Cassette tapes are obviously the oldest type among all formats. CD's have been around for quite some time, while mp3's are the newer additions. Mp3 formats can just be transferred to a CD or any portable media player if you ever want to bring your audio books with you everywhere you go.
Surely you are now aching to compare how much each of them costs. Though a cassette tape is the more popular kind, they are more expensive, not to mention inconvenient. Their low storage capacity is a big disadvantage. One tape can only accumulate two to three chapters. This means you will have to buy tapes in bulk in order to finish one whole book. A CD, on the other hand has more or less the same price as with a book. But if you are on a budget, audio books in mp3 format are the best choice. They can just be downloaded on the internet for free or at a discounted price depending on the website. This could also mean that you will no longer wait for them to arrive in the mail or pay added amounts for shipping.
You should also check the store if they have a "no return, no exchange" policy. There could be some instances when while playing the audio book, you will hear some scratches and strange noises which can't possibly be just sound effects.
In the present globalized market situation, consumers are very much cautious about their purchasing decisions and they use different sources to find information about products and services. Internet serves as a major resource for consumers seeking advertising and shopping information regarding products and services. According to a consumer research conducted by Clark, Martire & Bartolomeo and commissioned by Google, of the consumers who researched products and services after seeing them advertised in the newspapers, two-third’s of consumers use the Internet for their pre-purchase research.
•Online research helps consumers make purchases. The Internet research helps consumers to get information about the products and services and make purchases. According to the study, 67% of the consumers use the Internet for their pre-purchase research about the products and services after seeing them advertised in the newspapers. Of that group, nearly 70% of the consumers actually make a purchase following their pre-purchase research online.
•Online and print mediums reinforce consumer confidence. Online & print mediums reinforce consumer confidence in purchasing products. News papers give the consumers information regarding the availability of products but not the detailed information. According to the study, of those who saw at least one product in a newspaper, 67% of consumers have conducted their research on the Internet compared with 48% visited a store, 23% called a store and 23% asked a friend. According to Newspaper Association of America (NAA), seeing a product in the newspaper after seeing it online makes the consumers trust the product more and be more likely to purchase.
•Combined mediums influence buying behavior. News papers give consumer the first hand information about the products and services available in the market. But, the consumers make buying decisions only after making their pre-purchase research online. The Internet and newspapers have the major influence on the buying behavior of the consumer. According to the study, nearly 30% of the Internet-using newspaper readers went online to research at least one product that they saw in the newspaper. The combination of the Internet and newspaper ads influences the consumer buying behavior.
Therefore, it can be said that, pre-purchase research on the Internet dives online traffic as it reinforces consumer confidence in their products and services that they are planning to purchase.
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