The Expo will include over 150 companies from the Gulf region states of Bahrain, Kuwait, Oman, Saudi Arabia and the United Arab Emirates. Among the UK exhibitors will be British Beds Worldwide displaying the world's best in British pocket sprung beds.

The two day GCC Europe Expo aims to facilitate bilateral trade and investment and to help forge thousands of new commercial relationships between European and Gulf State businesses. Whilst providing a showcase for goods and services from the GCC, Europe and the UK, the Expo will also deliver a wide range of back-to-back seminars to inform, educate and promote bilateral trade.

With such an audience British Beds Worldwide will be showcasing the aptly named Relyon Emperor and the Hypnos Eminence for the pleasure of visitors to the London Olympia.

Roger Charles, Director of British Beds said, “Relyon rightly claim to make ‘the best beds in the world' and Hypnos have the just title of ‘the world's most comfortable beds', so we are delighted to be able to show what are arguably two of the world's most prestigious beds to such an audience. In fact, the Relyon Emperor is so new we believe it will be the first time it is shown at a public event, so we are very excited”

The Hypnos Eminence boasts over 2000 independently pocketed-springs in the kingsize mattress which is upholstered with pure cotton felt, hand-teased white hair, cashmere, silk and lambswool. The three rows of genuine hand side-stitching to the mattress borders ensure greater edge-to-edge support. The mattress is supported by a deep sprung-edge divan-set with a beautiful pleated valance.

The Relyon Emperor has over 3400 pocketed springs in the kingsize mattress, which is upholstered with cotton felt, lambswool, hand-teased merino wool, cashmere, mohair, and horse hair. Its five rows of hand stitching provide the greatest edge-to edge support possible. The mattress is supported by a deep divan with 1000 pocketed springs and a further two rows of hand side-stitching.

“With such a busy event we won't have time to relax but we do hope our visitors will take a few minutes out of their busy schedule to lie down on one the best and most comfortable beds in the world”, says Roger.

Also taking place on the evening of the second day at the Dorchester is a Gala Dinner which will be attended by dignitaries from the GCC, Europe and the UK. The keynote speaker for the evening will be Secretary for Business Peter Mandelson.

“We are proud to be show-casing the most sumptuous British hand-made pocket-sprung beds and mattresses at this prestigious event, and highlight our service of supplying and delivering these products and hand-crafted wooden or metal bedsteads, to bedrooms almost anywhere in the World”, said Roger Charles.

“We see this as a wonderful opportunity to demonstrate supreme British craftsmanship, fit for royalty!