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[P215]Permission Based E Mail Marketing

by Smiley Webb, Smi

A permission based marketing forum called Squidoo has been started by Seth Godin he's an early pioneer of "Viral Marketing".

Nearly ten years ago, Seth founded Yoyodyne, which originated the idea of permission marketing online. After Yahoo acquired Yoyodyne, he served as VP of Direct Marketing for Yahoo for about a year.

In 2000, Godin focused full-time on his career as an acclaimed public speaker, an author and a blogger. Several of Seth's books have been bestsellers somewhere around the world, and his blog has been picked as the best business blog by several leading publications. Seth's head is one of the most recognizable author icons in business.

Right now Squidoo is in Beta, eventually it will be a co-op which will pay Squidoo "writers" called Lensmasters, or let them build a Squidoo page for a charity. It is still in Beta but even before coming out of Beta it is now
paying Lensmasters.

Rumor has it a major media campaign about to be launched concerning Squidoo by a PR firm and expert who helped launch MillionDollarHome Page.com for Alex Tew, which led to 3-million unique visitors in a month.

With all that being said check it out it may well be worth your time to investigate this new opportunity check out my first lens and let me know what you think here it is: http://www.squidoo.com/SmileyWebb

If your interested in your own lensmaster page. Here is a link you can go to and start your own Squidoo page http://www.squidoo.com/lensmaster/referral/Smiley Hey this is a way to have fun and make some extra cash too! The cool thing is this it's free and I think it probably always will be free knowing Seth Godin.

If you like this article and check out my Squidoo Lens why not give me a vote it would be very much appreciated.

There is another aspect to Internet marketing that makes waves to those who are starting up in the business. It is called opt-in and permission based marketing. It works so well because it is something that possesses three characteristics that is not that emphasized in other techniques of Internet marketing.

Opt-in and permission based marketing is clearly a star in its own right when it comes to converting your prospects into buyers. This is where much of the favorable client and businessman relationship flourishes well. Briefly, we describe here the three characteristics of opt-in and permission based marketing.

Personal

This is definitely the first adjective in the magic three. Personal correspondence never fails to get the consumers? attention. Just put yourself in the position of your lead. Wouldn't you be just as exasperated opening another cold and uncaring email that is just obviously trying to siphon off some of their money for selfish pursuits?

If you want to be an Internet marketer with an effective opt-in listing, you must treat your leads like human being?complete with emotion, calling them by their first name (you can actually automate that!), and making them know that beyond marketing, you genuinely care about them. This is not something you do to flatter. It will not pan out properly if you are not as sincere in creating a personal touch to your business.

Anticipated

Opt-in lists are often anticipated. After all, it was they who explicitly subscribed under you, right? The thing about unwanted and unexpected marketing pitches is that they instantly go to the trash bin. Meanwhile, if you have the person under your opt-in list, they will really wait for the newsletter to arrive at their email inbox. The fact that they took the time to subscribe to your site means that they are willing to allot your updates some time. This is really a good opportunity to seize.

Relevant

This is also another important facet of permission based marketing. The content of your newsletter must be relevant to what the person has subscribed. Since this is an anticipated marketing form, you will have to meet certain expectations as to the content and its relevance to their particular needs. This is where other marketing strategies fail.

In permission based marketing, it already answers the ?what's in it for me?? quality that most customers look for through the relevance of the things they gain from the effective Internet marketer.

Article Source : Pg. 10

About Author

Both Smiley Webb & Joel Christopher are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Smiley Webb has sinced written about articles on various topics from Internet Marketing, Computers and The Internet and Hybrid Cars. Smiley Webb has been working for himself at home for enough years to learn the advantages and disadvantages of self-employment and loves to share his ideas and insights with people all over the world who want to do the same. Smiley also maintains websites. Smiley Webb's top article generates over 12100 views. to your Favourites.

Joel Christopher has sinced written about articles on various topics from The Internet, Network Marketing and Marketing. Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The Masterlistbuilder. To find out more on how you can triple your leads, sales and profits.Go to http://www.Masterlistbuilder.com. Joel Christopher's top article generates over 201000 views. to your Favourites.